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• Equipped with renowned Xperia camera 'shutter button' for quick shooting to ensure you never miss important moments
• Refreshed design with an expanded display¹ for improved viewing experience

Sony Reimagines its 10 Series with Xperia 10 VII

Today, Sony announces the redefined 10 series smartphone '10 VII', its refreshed, elegant and sophisticated design brings together a host of upgraded features1.

Capture smooth, steady videos - even when you're not looking at the screen

Sony Introduces its Latest Flagship Smartphone Xperia 1 VII 

May 13th 2025, Sony today announced its flagship smartphone Xperia 1 VII, designed in collaboration with the engineers of its 'α™ (Alpha™)’ digital cameras, 'Walkman®' portable audio players and 'BRAVIA™’ televisions, and incorporating cutting-edge technologies found in these iconic dedicated Sony devices. AI technologies cultivated in these various fields are included that have been optimised for Xperia™ as 'Xperia Intelligence', these enhance the experience of its camera capabilities, audio, and viewing. For example, Xperia 1 VII offers a totally new camera experience for smartphones, new features named 'AI Camerawork’ and ‘Auto Framing’ allow you to capture stable and framed composition videos even when you take your eyes off the shooting screen.

14 October 2024 - Sony is excited to announce its flagship smartphone is now available in ‘scarlet’, a striking new red colour hue. The new ‘scarlet’ Xperia 1 VI contains all the latest cutting-edge technologies that are found in the current colour palette offering to deliver an unparalleled user experience, but its sleek aesthetic is enhanced and refined further by the luxury matte finish in stunning scarlet.

Sony’s Xperia 1 VI is now available in a striking red hue ‘scarlet’  Stand out with scarlet 

14 October 2024 - Sony is excited to announce its flagship smartphone is now available in ‘scarlet’, a striking new red colour hue. The new...

Perfect your pics in Google Photos with AI-powered editing tools like Magic Editor, Magic Eraser, Photo Unblur, and more

AI-powered editing with Google Photos is now available on Xperia

September 2024: Perfect your pics in Google Photos with AI-powered editing tools like Magic Editor, Magic Eraser, Photo Unblur, and more. Sony is pleased to announce that owners of the Xperia 1, 5 and 10 series are now able to access these features using the Google Photos app. Available features are:

Sony Introduces its Latest Premium Smartphone Xperia 5 V 

Sony Celebrates Five Wins at 2023 EISA Awards Including the Xperia 1 V and Alpha 7R V

14th August 2023

Sony is proud to announce that its quality and innovation has once again been recognised for yet another year at the highly celebrated Expert Imaging and Sound Association Awards 2023. Sony won a total of five awards including content creator camera for ZV-E1, multimedia smartphone for Xperia 1 V and advanced full-frame camera for Alpha 7R V.

By harnessing its unique capabilities across hardware devices and cloud experience, Sony introduces an application ecosystem bringing together camera and cloud, designed to meet every need of individual content creators, from pre editing to networking

Sony’s Creators’ Cloud Opens Up to Individuals Bringing Together the Power of Camera and Cloud to Creators Worldwide Through a Single Platform

By harnessing its unique capabilities across hardware devices and cloud experience, Sony introduces an application ecosystem bringing together...

1. Shoot perfect portraits: Real-time Eye AF and Real-time Tracking on all lenses 2. Dramatise everyday moments: 4K HDR 120fps (up to 5x) slow motion recording on all lenses[i] 3. Take perfect selfies: 12MP front camera and large image sensor 4. Immersive high quality viewing experience: 1. Full-stage stereo speakers 2. Real time HDR drive and brighter display 5. Powerful yet compact: 5000mAh battery and high-performance chipset in a compact size 6. Record like you’re in a studio: High-quality sound recording with “Music Pro” 7. Play like a pro: Game Enhancer newly offers Live streaming[ii] gameplay and recording capabilities

With Creativity at its Core, Xperia 5 IV is the Premium Smartphone for Experiencing and Creating Content all in a Compact Design

1. Shoot perfect portraits: Real-time Eye AF and Real-time Tracking on all lenses 2. Dramatise everyday moments: 4K HDR 120fps (up to 5x) slow...

An over the air (FOTA) software update is now available for the Xperia PRO and PRO-I models that enables new external monitor capabilities.

Sony Releases Software Update for Xperia PRO And PRO-I Models Adding Enhanced Video Functionality For Content Creators

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