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Co-creating inspiring New Experiences for Artists and Audiences through Technology and Creativity

Sony and Berlin Phil Media Enter into Co-creation Partnership to Shape the Future of Experiencing Performing Arts

Sony Corporation (“Sony”) and Berlin Phil Media GmbH (“BPM”) have entered into a co-creation partnership to create inspiring new experiences and shape the future of performing arts’ transmission through technology and creativity. Through this partnership, Sony and BPM will collaborate in areas including the advancement of filming and production solutions for the performing arts, the utilisation of archive assets and enhancement of content value, the creation of new touchpoints with fans, and technological research in artist development.

Offering Excellent Control for Handheld Shooting and High Imaging Performance

Sony Announces New 400mm and 600mm G Master™ Super-Telephoto Prime Lenses, the World’s Lightest*¹ Lenses in Their Class

Sony today announced two new G Master™ super telephoto prime lenses for the Alpha™ full-frame E-mount system, the FE 400MM F4.5 GM OSS with a focal length of 400 mm and the FE 600MM F6.3 GM OSS with a focal length of 600mm, both are the world’s lightest*1 lenses in their respective categories.

Compact, lightweight lens delivers fisheye perspectives from circular to diagonal with high resolution across the zoom range

Sony Introduces Its First Fisheye Zoom G Lens

Sony introduces the FE 8-14mm F3.5 Fisheye G (SEL814G), the company’s first fisheye zoom G Lens™ for full-frame Alpha™ E-mount cameras.

Sony is delighted to have once again been recognised for its commitment to quality and innovation at the prestigious 2026 Expert Imaging and Sound Association (EISA) Awards, securing three awards across our imaging product line-up. Amongst this year’s accolades, Sony has been named Camera of the Year for the second consecutive year, a significant achievement that reflects the consistency of our approach to product innovation and quality. To be recognised at the highest level two years running demonstrates our continued ability to develop products that combine advanced technology, outstanding performance and thoughtful design to meet the evolving needs of photographers and creators.

Sony Achieves Camera of the Year Award for Second Consecutive Year at the 2026 EISA Awards

Sony is delighted to have once again been recognised for its commitment to quality and innovation at the prestigious 2026 Expert Imaging and Sound...

Delivering Outstanding Mobility and Excellent Image Quality Across the Entire Zoom Range

Sony Launches ‘FE 100-400MM F5.6-8 OSS’, The Perfect Super-Telephoto Zoom Lens for Hobbyists 

Sony introduces ‘FE 100-400MM F5.6-8 OSS’, a super-telephoto 100mm – 400mm zoom lens for 35mm full-frame Alpha™ E-mount cameras, a lens you can easily carry to get closer to the moments you can’t reach. Despite its super-telephoto capabilities shooting up to 400mm, this new lens is compact and lightweight, weighing just 654g (approx.). Excellent image quality is realized across the entire zoom range thanks to the latest optical design incorporating two ED (Extra-low Dispersion) glass elements and two aspherical elements. The lens also features fast, precise AF (autofocus) performance to help capture moving subjects such as birds, sports, trains and aircraft, and built-in optical image stabilisation supports handheld shooting in the super-telephoto range.

New Dedicated Viewfinder and XLR Handle Unit Also Available 

Sony Launches the “FX5,” a Cinema Line Camera with a Newly Developed Image Sensor, Open Gate Recording Formats, Internal RAW Recording and Enhanced Operability 

Sony introduces the “FX5,” a new full-frame camera in its Cinema Line series. The camera is equipped with a newly developed fully-stacked CMOS image sensor and further enhances sensitivity performance[1] through 15+ stops of dynamic range, a Dual Gain Shooting[2] mode, and three base ISO settings. For the first time in the Cinema Line FX series, it supports Open Gate shooting as well as in-camera recording in X-OCN, Sony’s proprietary RAW format. The camera is capable of shooting in 5K at up to 60 frames per second, in 4K up to 120 frames per second and in FHD up to 240 frame per second. These features bring together the Cinema Line look[3] and operability designed to meet the needs of production environments in a compact, highly portable body. This release will also include two new optional accessories: a detachable OLED viewfinder and an XLR Handle that enables recording in-camera at up to 96 kHz, 32-bit float. The camera system incorporates expertise that Sony has cultivated through the development of Cinema Line cameras, which have earned high praise from cinematographers and video creators around the world.

Advanced AI powered recognition AF and high-speed performance with 24-600 mm*¹ zoom to capture every decisive moment 

Sony’s New 5th Generation RX10 – The All-in-One Super Zoom Camera for Everyday, Wildlife, and Sports Photography 

Sony announces the RX10 V, the fifth-generation model in the RX10 series of all-in-one cameras. The perfect hobbyist’s camera, this versatile powerhouse covers everything from wide-angle to super-telephoto in a single body, ideal for every type of shot thanks to its large-aperture, high-magnification ZEISS® Vario-Sonnar T* 24-600mm*1 (25x optical zoom) F2.4-4.0 lens. Incorporating the RX10 series' hallmark combination of high image quality, super-telephoto reach, and integrated lens design, the RX10 V adds AI-powered Real-time Recognition AF.

The Sony Future Filmmaker Awards have revealed the 2026 winners at a gala ceremony hosted by Emmy-award winner Denny Directo (Entertainment Tonight) in the iconic Sony Pictures Studios Scenic Arts Building in Culver City. Now in its fourth edition, this prestigious global awards program for short films uncovers the filmmakers reshaping cinema's future. Established by Creo and sponsored by Sony, the Awards aim to highlight outstanding original talents and launch them directly into the heart of the film industry.

2026 Sony Future Filmmaker Awards Winners Announced

The Sony Future Filmmaker Awards have revealed the 2026 winners at a gala ceremony hosted by Emmy-award winner Denny Directo (Entertainment...

Super-telephoto zoom with constant F4.5 aperture, autofocus up to 3x faster¹,², and outstanding mobility

Sony Unveils the FE 100-400mm F4.5 GM OSS G Master™

May 13, 2026 — Sony introduces the FE 100-400mm F4.5 GM OSS, the newest addition to its flagship G Master™ lens series for full-frame Alpha™ E-mount cameras. Covering a 100-400 mm focal range with a constant F4.5 aperture, the lens delivers the exceptional resolution and bokeh that define the G Master series, high-precision autofocus (AF) up to approximately 3x faster1,2 than the FE 100-400mm F4.5-5.6 GM OSS. Weighing approximately 65 oz. (1,840 g) with an internal zoom structure, its stable weight balance offers highly mobile shooting capabilities. The FE 100-400mm F4.5 GM OSS gives wildlife, birding, sports, and photojournalism creators the speed, reach, and image quality to capture decisive moments in any environment, expanding their creative possibilities.

Digital Imaging