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• Equipped with renowned Xperia camera 'shutter button' for quick shooting to ensure you never miss important moments
• Refreshed design with an expanded display¹ for improved viewing experience

Sony Reimagines its 10 Series with Xperia 10 VII

Today, Sony announces the redefined 10 series smartphone '10 VII', its refreshed, elegant and sophisticated design brings together a host of upgraded features1.

Capture smooth, steady videos - even when you're not looking at the screen

Sony Introduces its Latest Flagship Smartphone Xperia 1 VII 

May 13th 2025, Sony today announced its flagship smartphone Xperia 1 VII, designed in collaboration with the engineers of its 'α™ (Alpha™)’ digital cameras, 'Walkman®' portable audio players and 'BRAVIA™’ televisions, and incorporating cutting-edge technologies found in these iconic dedicated Sony devices. AI technologies cultivated in these various fields are included that have been optimised for Xperia™ as 'Xperia Intelligence', these enhance the experience of its camera capabilities, audio, and viewing. For example, Xperia 1 VII offers a totally new camera experience for smartphones, new features named 'AI Camerawork’ and ‘Auto Framing’ allow you to capture stable and framed composition videos even when you take your eyes off the shooting screen.

Xperia

Sony Reimagines its 10 Series with Xperia 10 VII

Sony Introduces its Latest Flagship Smartphone Xperia 1 VII

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