Sony’s Xperia 1 VI is now available in a striking red hue ‘scarlet’ Stand out with scarlet
14 October 2024 - Sony is excited to announce its flagship smartphone is now available in ‘scarlet’, a striking new red colour hue. The new ‘scarlet’ Xperia 1 VI contains all the latest cutting-edge technologies that are found in the current colour palette offering to deliver an unparalleled user experience, but its sleek aesthetic is enhanced and refined further by the luxury matte finish in stunning scarlet.
Celebrating individuality, this vibrant colour will allow our customers to reflect their unique style with their smartphone, designed for both performance and style.
“Through the combination of using a solid, more saturated colour together with the matte texture of the glass on the back, which pursues functional beauty, we have created a multi-tonal colour that can look both like bright orange or dark red depending on the angle of view or environment,” said Kaoru Murai, Art Director, Sony Corporation.
Xperia 1 VI ‘scarlet’ will also be available with 512GB internal memory, offering peace of mind for all your storage needs even when taking high-res images and videos.
Key features of Xperia 1 VI:
- Uncompromised camera quality thank to its Exmor T for mobile sensor
- Totally unique 3.5x - 7.1x optical telephoto zoom for unparallelled creativity and stunning telemacro photography
- Stunning display using Powered by BRAVIA technology that delivers a vivid, high-contract viewing experience
- Exceptional screen visibility in bright conditions with Sunlight Vision AI image processing technology
- Two days of battery life[i]
- Tactile and sophisticated design with texturized finish to improve grip and genuine camera look and feel with dedicated camera shutter button. Also available in Black, Platinum Silver and Khaki Green[ii]
Xperia 1 VI scarlet is available from 14th October (depending on region[iii]) for €1499/£1399.
Please visit the Sony UK website for more information on Xperia 1 VI.
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For more information about mobile and imaging products, please contact your local PR manager or: sony@wcommunications.co.uk
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world.
For more information, visit: http://www.sony.net/
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
[i] Results simulated by Sony Corporation, based on actual usage profile using the same type of battery and USB charging. Battery life span depends on usage.
[ii] Existing colours available in 256GB only
[iii] On sale date will vary by region and country.