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A chance encounter with an Iberian Lynx changed not just Alexandra Surkova's life, but also inspired others to change their ways

Photography and The Power to Change

Whilst many photographers praise the power of photography to evoke change, Alexandra Surkova experienced it firsthand. Her passion is photographing the Iberian Lynx - a species of wild cats that is thought to have lived in the Iberian Peninsula for a million years but only 94 Iberian lynx were known to remain as recently as 20 years ago. However now, through conservation work, there are believed to be around 2,000, a fantastic success story for Europe.

Delivers Dramatic Evolution in AI Subject Recognition Capabilities and High-Speed Performance for Stills and Video

Sony Launches Alpha 7 V and FE 28-70mm f/3.5-5.6 OSS II

Today, Sony introduces the Alpha 7 V, the highly anticipated fifth generation in the popular Alpha 7 Full-frame mirrorless line-up powered by the newly developed partially stacked Exmor RS™ CMOS image sensor with approximately 33.0 effective MP (megapixels). The new image processing engine BIONZ XR2™1 incorporates the AI processing unit functions of the latest α™ (AlphaTM) series. Through these innovations, the Alpha 7 V delivers a significant performance boost across every aspect of imaging, from Real-time Recognition2 AF(Auto-Focus) to Real-time Tracking3, speed, stable colour accuracy, still capture, and video versatility.

Sony is pleased to announce the release of two new accessories within its Alpha™ camera range. Catering to the needs of professional photographers who frequently shoot in inclement weather or carry a super-telephoto Alpha lens over long distances, the new accessories provide comprehensive protection for Alpha camera gear.

Sony Expands its Range of Alpha™ Accessories 

Sony is pleased to announce the release of two new accessories within its Alpha™ camera range. Catering to the needs of professional photographers...

Sony is providing free software updates[1] for the interchangeable-lens cameras Alpha 1 II and Alpha 9 III starting October 30, 2025. These updates support "Real-time Recognition AF+ (Plus)" with improved person recognition performance and recording of authenticity information for videos. Some features of this software update are planned for deployment to other models in the future.

Free Software Update to Enhance Real-time Recognition AF (Auto-Focus) Performance and Other Features for Sony Electronics’ Interchangeable-lens cameras Alpha 1 II and Alpha 9 III

Sony is providing free software updates[1] for the interchangeable-lens cameras Alpha 1 II and Alpha 9 III starting October 30, 2025. These...

• New photography collection shows how creativity and technology can break down barriers for a more accessible future. 

• Shot in black and white, the collection intends to showcase how Gary’s unique way of seeing while being registered blind enhances his creativity, and ultimately reframe perception of disability to different ability.

Sony and Gary Williamson launch Through Their Lens photography collection for World Sight Day 

Sony Europe and renowned blind photographer Gary Williamson have today launched a new photography collection, Through Their Lens, to showcase how innovation can remove certain obstacles and empower creatives to realise their potential for a more accessible future. The work coincides with Word Sight Day by inviting viewers to experience the world as Gary does and demonstrates how technology and creativity make photography accessible to people who are blind or partially sighted.

17th April 2025, Sony is thrilled to announce that the highly esteemed Technical Image Press Association has once again recognised Sony’s performance and innovation with a total of four TIPA awards. This year around, Sony has claimed a variety of titles, including “BEST FULL FRAME PROFESSIONAL CAMERA” for the Sony Alpha 1 II, “BEST STANDARD ZOOM LENS” for the Sony FE 28-70mm F2 GM, “BEST ENTHUSIAST TELEPHOTO LENS” for the Sony FE 400-800mm F6.3-8 G OSS and “BEST PORTRAIT LENS” for the Sony FE 85mm F1.4 GM II.

Sony Celebrates 4 wins at 2025 TIPA Awards including “BEST FULL FRAME PROFESSIONAL CAMERA” for the Sony Alpha 1 II and “BEST ENTHUSIAST TELEPHOTO LENS” for the Sony FE 400-800mm F6.3-8 G OSS 

17th April 2025, Sony is thrilled to announce that the highly esteemed Technical Image Press Association has once again recognised Sony’s...

The Integrated Lens and Compact Camera in the vlog camera ZV-Series Opens the Door for a Wider Audience of Content Creators

Sony Announces Newest Ultra Wide-Angle Zoom Vlogging Camera, the ZV-1 II 

Sony announced today the new ZV-E1, an interchangeable-lens vlog camera with a high-performance 35mm full-frame image sensor for the ultimate content creation experience. Positioned at the top of Sony’s Vlog camera line-up, it boasts Sony’s E-mount [i], advanced technology, cinematic imagery with rich gradation performance low noise, and high sensitivity. The world’s most compact, lightweight body [ii] offers outstanding mobility, whilst refined operation gives vloggers maximum creative freedom and versatility.

Sony’s New Full-frame Vlog Camera ZV-E1 Delivers the Ultimate Content Creation Experience 

Sony announced today the new ZV-E1, an interchangeable-lens vlog camera with a high-performance 35mm full-frame image sensor for the ultimate...

Sony’s New Full-frame Vlog Camera ZV-E1 Delivers the Ultimate Content Creation Experience

New Artificial Intelligence (AI) Processing Unit Combined with 61 MP High Resolution Image Sensor and BIONZ XR™ Processing Engine Combine to Deliver Best-Ever Image Quality for an Alpha Body

Sony Electronics’ New Alpha 7R V Camera Delivers a New High-Resolution Imaging Experience with AI-Based Autofocus

New Artificial Intelligence (AI) Processing Unit Combined with 61 MP High Resolution Image Sensor and BIONZ XR™ Processing Engine Combine to...

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