17^th April 2025, Sony is thrilled to announce that the highly esteemed Technical Image Press Association has once again recognised Sony’s performance and innovation with a total of four TIPA awards. This year around, Sony has claimed a variety of titles, including “BEST FULL FRAME PROFESSIONAL CAMERA” for the Sony Alpha 1 II, “BEST STANDARD ZOOM LENS” for the Sony FE 28-70mm F2 GM, “BEST ENTHUSIAST TELEPHOTO LENS” for the Sony FE 400-800mm F6.3-8 G OSS and “BEST PORTRAIT LENS” for the Sony FE 85mm F1.4 GM II. 

BEST FULL FRAME PROFESSIONAL CAMERA: Sony Alpha 1 II 

Top-of-the-line features join compact size and advanced photo and video technology in the Sony Alpha 1 Mark II. High-resolution output, focusing accuracy and speed, and AI-driven innovations, now including a powerful pre-capture feature, combine in this ideal camera for everything from commercial to portrait, and sports to nature photography. Engineered for professional photographers and videographers, it features an upgraded processing engine, improved 8K video recording, and robust connectivity options, along with superior ergonomics and rugged construction built to withstand demanding shooting environments. With cutting-edge technology and enhanced creative controls, the Sony Alpha 1 Mark II redefines high-performance imaging in professional applications. 

BEST STANDARD ZOOM LENS: Sony FE 28-70mm F2 GM 

If there’s one zoom lens that most seasoned photographers have in their camera bag, it’s a 28-70mm focal length, a range that makes it eminently flexible and suitable for landscapes, portraits, and more. The Sony FE 28-70mm F2 GM is a high performance, versatile zoom with a constant f/2.0 aperture that delivers exceptional low-light performance and beautiful background blur. The lens features advanced optical design with multiple aspherical and extra-low dispersion elements, reducing chromatic aberrations and distortion and ensuring sharp, clear images throughout the zoom range. Its fast and accurate autofocus system, coupled with a rugged and weather-sealed build, makes it a go-to lens for both still and video applications. 

BEST ENTHUSIAST TELEPHOTO LENS: Sony FE 400-800mm F6.3-8 G OSS 

Wildlife photographers need a lens that brings them up close and personal to enable intimate portraits of nature’s wonders. This super tele Sony is designed for easy compatibility with 1.4x and 2x teleconverters, which extends its reach to an amazing 1120 or 1600mm. The lens has been designed with a short rotational throw, making for quick reactions to changing subject movement, plus its weight of just 5.4 lbs (2.45 kg) allows for quick focusing adjustments that are often keys to success. Smooth and rich bokeh, for separating subjects from often busy backgrounds, is delivered by its 11-blade diaphragm, plus its dust- and moisture-resistant design can withstand often difficult field conditions. 

BEST PORTRAIT LENS: Sony FE 85mm F1.4 GM II 

The 85mm focal length lens has long been considered the prime choice for portraiture, allowing for a comfortable working distance between subject and photographer and encouraging creative background effects. Faster and lighter than its predecessor, this G Master lens is ideal for both still and video use whether in the studio or on location. Its XD Linear Motor delivers fast, accurate, and quiet autofocus while its11-bladed diaphragm, coupled with its very wide maximum aperture, delivers gorgeous bokeh effects. Video friendly as well, it provides focus tracking up to 120p as well as minimization of focus breathing when used with compatible Sony still and cine cameras. 

For more information about mobile and imaging products, please contact your local PR manager or: 

Claire Laverick, Corporate Communications, Sony Europe ​ 

Claire.laverick@sony.com 

About Sony Corporation 

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. 

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For more information, visit: http://www.sony.net/ ​ 

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*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.