Sony joins the Critics' Week as a partner
Sony is delighted to announce its partnership with Critics' Week at the 2026 Cannes Film Festival, through its involvement in the Discovery Prize for Short Films by Sony.
On 20 May 2026, the jury will award the best short film a prize of €4,000. With this award, Sony is underlining its commitment to the younger generation of filmmakers and supporting the emergence of new talent.
By supporting short films, a privileged space for experimentation and creativity, Sony aims to foster the development of unique voices and encourage cinematic innovation. At a time when content consumption is evolving and audiences can connect to new cultures, perspectives and stories, Sony is excited to celebrate the creators and visual storytellers who shape the way we discover the world. For decades, the brand has supported the creative community with tools designed by cinematographers, for cinematographers, at the intersection of the major film and digital imaging industries.
"Supporting Critics' Week and its Discovery Prize is a natural part of our commitment to encouraging young talent and unleashing the power of stories told through images," says Florence Quintin, Cine & Video Marketing Lead, Sony Europe.
At Cannes, Sony is reaffirming its ambition to put technology at the service of creativity and support the future generation of global cinema.
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision to "continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators.
For more information, visit: www.sony.net
* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust.
About Sony Europe B.V.
Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment, Technology & Services business for consumer and professional markets, as well as Imaging & Sensing Solutions business across Europe. From R&D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony's purpose to fill the world with emotion through the power of creativity and technology.
For more information, visit: www.sony.co.uk/presscentre