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Sony BRAVIA Professional Displays help create a highly visible, centrally managed retail media network across more than 100 Booker Wholesale locations 

Sony BRAVIA Power Booker’s Nationwide Retail Media Network

15th October 2026, Weybridge UK: Booker Wholesale, the UK’s market-leading foodservice wholesale provider, deployed more than 500 Sony BRAVIA Professional Displays to establish a new nationwide retail media network across 100 Booker locations.

Direct-to-camera 32bit float audio recording¹ and wireless monitoring² help streamline production workflows

Sony Introduces the ECM-W5 Wireless Microphone with High-Resolution Audio Recording and Stable Connectivity

Sony has introduced the ECM-W5 wireless microphone for video creators, combining high-quality audio capture, stable wireless transmission and versatile recording features to support a more flexible production workflow across a wide range of shooting scenarios.

ECM-AX10 is a portable USB-C spatial audio microphone designed to help vloggers, mobile filmmakers and content creators capture spatial sound, edit on the go and export smartphone videos with spatial audio

Sony Announces the World's First Eclipsa Audio Certified Microphone¹ for Smartphones

Sony today announced the ECM-AX10, the world's first Eclipsa Audio2-certified microphone for smartphones. Created for vloggers, smartphone filmmakers and mobile content creators, the ECM-AX10 helps capture video sound that feels more natural, immersive and true to the moment. Its four built-in omnidirectional microphone capsules record sound from multiple directions, while Sony’s spatial audio processing recreates a sense of space, direction and distance that can make smartphone videos feel more engaging for viewers.

Sony today announced new colour options for its INZONE gaming gear lineup: the INZONE H9 II Fnatic Edition for the flagship wireless noise cancelling gaming headset, and Glass Purple for the INZONE E9 compact wired in-ear headphones.

Sony Introduces New Colour to INZONE H9 II Headset and INZONE E9 In-ear Headphones

Sony today announced new colour options for its INZONE gaming gear lineup: the INZONE H9 II Fnatic Edition for the flagship wireless noise...

Co-creating inspiring New Experiences for Artists and Audiences through Technology and Creativity

Sony and Berlin Phil Media Enter into Co-creation Partnership to Shape the Future of Experiencing Performing Arts

Sony Corporation (“Sony”) and Berlin Phil Media GmbH (“BPM”) have entered into a co-creation partnership to create inspiring new experiences and shape the future of performing arts’ transmission through technology and creativity. Through this partnership, Sony and BPM will collaborate in areas including the advancement of filming and production solutions for the performing arts, the utilisation of archive assets and enhancement of content value, the creation of new touchpoints with fans, and technological research in artist development.

The Sony World Photography Awards announce today the jury and London exhibition dates for the landmark 20th edition.

Sony World Photography Awards: 2027 Jury and Exhibition Announced

Offering Excellent Control for Handheld Shooting and High Imaging Performance

Sony Announces New 400mm and 600mm G Master™ Super-Telephoto Prime Lenses, the World’s Lightest*¹ Lenses in Their Class

Sony today announced two new G Master™ super telephoto prime lenses for the Alpha™ full-frame E-mount system, the FE 400MM F4.5 GM OSS with a focal length of 400 mm and the FE 600MM F6.3 GM OSS with a focal length of 600mm, both are the world’s lightest*1 lenses in their respective categories.

As an Official Global Partner of the inaugural World Athletics Ultimate Championship, which will take place in Budapest, Hungary, from September 11th to 13th, Sony Corporation (Sony) will elevate and deliver the entertainment value of the sport to audiences around the world, through the power of technology.

Sony Enhances the World Athletics Ultimate Championship Experience through a Range of Technologies as an Official Global Partner

As an Official Global Partner of the inaugural World Athletics Ultimate Championship, which will take place in Budapest, Hungary, from September 11...

As an Official Global Partner of the Championship, Sony Unlocks New Storytelling Experiences for Athletics Fans Worldwide Through Advanced Broadcast Technologies

Sony and World Athletics Bring Broadcast Innovation to Life at Inaugural World Athletics Ultimate Championship

Sony Corporation (Sony) and World Athletics are joining forces to introduce new broadcast innovations for the inaugural World Athletics Ultimate Championship, in Budapest, Hungary, on 11-13 September. Sony will serve as an official global partner of the World Athletics Ultimate Championship providing its proprietary optical tracking technology to create a new visualization of sprint finishes, as a proof of concept at the championship.

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