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Brighter Display, Enhanced Stereo Speakers and Quick Access to Payment and Reward Apps

Sony Launches Xperia 10 VIII with a Focus on Improving Everyday Ease of Use 

Sony is introducing Xperia 10 VIII, a 10 Series smartphone designed with ease of use in mind. Key product features include a screen that is approximately 50% brighter than the previous model*1 for improved visibility even outdoors, enhanced stereo speakers that deliver clearer and more powerful sound with improved overall volume and stronger bass, and quick access to payment and rewards services with “Rewards & Pay” menu”, which enables quick access to frequently used payment and rewards apps by a quick double press of the power button.

Sony is delighted to have once again been recognised for its commitment to quality and innovation at the prestigious 2026 Expert Imaging and Sound Association (EISA) Awards, securing three awards across our imaging product line-up. Amongst this year’s accolades, Sony has been named Camera of the Year for the second consecutive year, a significant achievement that reflects the consistency of our approach to product innovation and quality. To be recognised at the highest level two years running demonstrates our continued ability to develop products that combine advanced technology, outstanding performance and thoughtful design to meet the evolving needs of photographers and creators.

Sony Achieves Camera of the Year Award for Second Consecutive Year at the 2026 EISA Awards

Sony is delighted to have once again been recognised for its commitment to quality and innovation at the prestigious 2026 Expert Imaging and Sound...

20th August 2026, Weybridge, UK: To support Autotrader’s relocation into a new Headquarters in Manchester UK, ClearVC deployed Sony's BZ30L and BZ35L BRAVIA Professional Displays across multiple meeting rooms, collaboration spaces and specialist environments throughout the building.

Sony supports Autotrader’s new tech ecosystem at HQ

20th August 2026, Weybridge, UK: To support Autotrader’s relocation into a new Headquarters in Manchester UK, ClearVC deployed Sony's BZ30L and...

Delivering Outstanding Mobility and Excellent Image Quality Across the Entire Zoom Range

Sony Launches ‘FE 100-400MM F5.6-8 OSS’, The Perfect Super-Telephoto Zoom Lens for Hobbyists 

Sony introduces ‘FE 100-400MM F5.6-8 OSS’, a super-telephoto 100mm – 400mm zoom lens for 35mm full-frame Alpha™ E-mount cameras, a lens you can easily carry to get closer to the moments you can’t reach. Despite its super-telephoto capabilities shooting up to 400mm, this new lens is compact and lightweight, weighing just 654g (approx.). Excellent image quality is realized across the entire zoom range thanks to the latest optical design incorporating two ED (Extra-low Dispersion) glass elements and two aspherical elements. The lens also features fast, precise AF (autofocus) performance to help capture moving subjects such as birds, sports, trains and aircraft, and built-in optical image stabilisation supports handheld shooting in the super-telephoto range.

Sony today announced the WH-1000XM6 Noise Canceling Headphones in a new Olive Gray finish, the latest addition to its award-winning noise cancelling headphone lineup. Joining the latest Sand Pink and Sandstone additions, Olive Gray continues Sony's collection of premium, nature-inspired finishes inspired by modern natural design.

Sony's New Olive Gray WH-1000XM6 Combines Premium Noise Cancellation with Refined Design

Sony today announced the WH-1000XM6 Noise Canceling Headphones in a new Olive Gray finish, the latest addition to its award-winning noise...

New Dedicated Viewfinder and XLR Handle Unit Also Available 

Sony Launches the “FX5,” a Cinema Line Camera with a Newly Developed Image Sensor, Open Gate Recording Formats, Internal RAW Recording and Enhanced Operability 

Sony introduces the “FX5,” a new full-frame camera in its Cinema Line series. The camera is equipped with a newly developed fully-stacked CMOS image sensor and further enhances sensitivity performance[1] through 15+ stops of dynamic range, a Dual Gain Shooting[2] mode, and three base ISO settings. For the first time in the Cinema Line FX series, it supports Open Gate shooting as well as in-camera recording in X-OCN, Sony’s proprietary RAW format. The camera is capable of shooting in 5K at up to 60 frames per second, in 4K up to 120 frames per second and in FHD up to 240 frame per second. These features bring together the Cinema Line look[3] and operability designed to meet the needs of production environments in a compact, highly portable body. This release will also include two new optional accessories: a detachable OLED viewfinder and an XLR Handle that enables recording in-camera at up to 96 kHz, 32-bit float. The camera system incorporates expertise that Sony has cultivated through the development of Cinema Line cameras, which have earned high praise from cinematographers and video creators around the world.

The 2027 edition of the Sony Future Filmmaker Awards is open for submissions and free for all to enter on sonyfuturefilmmakerawards.com.

Sony Future Filmmaker Awards 2027 competition launch

Advanced AI powered recognition AF and high-speed performance with 24-600 mm*¹ zoom to capture every decisive moment 

Sony’s New 5th Generation RX10 – The All-in-One Super Zoom Camera for Everyday, Wildlife, and Sports Photography 

Sony announces the RX10 V, the fifth-generation model in the RX10 series of all-in-one cameras. The perfect hobbyist’s camera, this versatile powerhouse covers everything from wide-angle to super-telephoto in a single body, ideal for every type of shot thanks to its large-aperture, high-magnification ZEISS® Vario-Sonnar T* 24-600mm*1 (25x optical zoom) F2.4-4.0 lens. Incorporating the RX10 series' hallmark combination of high image quality, super-telephoto reach, and integrated lens design, the RX10 V adds AI-powered Real-time Recognition AF.

Providing a secure fit for a wide range of performers, from aspiring musicians to professionals

Sony Launches High Noise Isolation Monitors to Elevate Stage Performance Experiences

Sony today announces IER-M500, new in-ear monitors. Refined through years of engineering, these professional-grade in-ear monitors offer a secure, stable fit and high sound isolation as well as accurate, reliable monitoring you can trust on stage. Developed in collaboration with monitoring engineers, these are the perfect partner for amateur, emerging and professional musicians, performers and monitor engineers who require reliable and accurate in-ear monitoring for live performances and practices.

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