Cashback DI Winter 2025 SEU 1st October 2025 to 31st January 2026

SONY WINTER DI CASHBACK PROMOTION from 1st of October 2025 to 31st of January 2026

In this article, we answer the most frequently asked questions about the Sony Winter DI Cashback 2025 campaign with selected Sony Digital Imaging cameras, lens and accessories 2025 Promotion. We explain how to participate, what information you need to provide, and how to submit your claim to receive your cashback for this promotion.

1. How do I participate in the promotion?

STEP 1:

• Purchase one of the eligible models between 1 October 2025 and 31 January 2026 (inclusive) from a participating retailer for UK, for IE, in order to claim your cashback.
• Purchases are limited to 2 units per model and a maximum of 5 products to be claimed by each individual.
• The Sony cashback offer cannot be cumulated with any retailer led promotions or other Sony cashback promotions for the product(s) at the time of purchase. Other Sony promotions eligible after purchase like Extended Warranty & Welcome to Alpha are eligible when registering the purchased products under cashback offer.

STEP 2:

Enter the campaign website (for UK or for IE) and click on the “Claim” button to register.

Claims must be made online from thirty (30) days after the date of purchase, and no later than 31 March 2026, otherwise they will not be accepted.

EXAMPLE:
A customer purchases ILCE-7M4 on 12 October 2025. This customer can submit the claim from 11 November 2025 until 31 March 2026. If the claim is posted before 11 November 2025 - it will be rejected (less than 30 days from purchase). If the claim is posted after 31 March 2026 - the claim will be rejected (submitted after claiming period).

STEP 3:

To proceed log-in or create (for UK or for IE) a My Sony account and fill in the campaign form by providing the following details:

• Your product information: model, serial number, purchase date and retailer
• Your personal details: name, email address, postal address, bank details and telephone number
• Your proof of purchase  
• A picture of your serial number while holding product in your hand
• 
  After providing this information, please click on the “Submit” button.

STEP 4:

After submitting your form, you’ll be redirected to a confirmation page and an email confirming your registration will be sent to your email address. Your registration code is an 8-digit number that will be displayed in the e-mail subject line. This code will also act as a reference number in case you have any questions about the campaign.

STEP 5:

If your claim meets the terms and conditions of the promotion, you will receive your designated cashback within 28 days of your claim being validated. If you’d like to check the status of your cashback claim, please click on the “See the status of your claim ” link on the campaign homepage.
- Go here for UK claims
- Go here for IE claims

2. When will I receive my cashback payment and how will it reflect on my bank account?

We aim to make your payment within 28 days of the validation of your claim – this is not within 28 days of your registration and we cannot be held responsible for any retailers / sellers incorrectly advising customers that payments are made within 28 days of the date of purchase or any misadvised data/time. Bear in mind that any missing or incorrect information risks delaying the validation and payment so please make sure to provide all the necessary correct information. The cashback promotion payments should reflect under either WorldPay or Link Network name.

3. Why do I need to submit my proof of purchase, model name, serial number?

We need a proof of purchase to check that your entry meets the terms and conditions of the promotion. This cuts down the paperwork for you, as we can look up the serial number to check your eligibility for the promotion.

4. What is considered to be an acceptable proof of purchase?

An acceptable proof of purchase must contain the needed criteria below:

• Retailer's name
• Date of purchase
• Product details
• VAT number

Putting into consideration that the claim can be rejected if the supplied documents do not meet the above criteria.

5. Where can I locate my product’s serial number?

Please click here for an illustration of how you may locate the serial number of your device.

6. The website says that my serial number is not recognized, why is that?

Check that you entered the serial number correctly. If you're certain that the information is correct, your model may not be included in this promotion.

7. What formats can be used for uploading documents as part of the registration process and are there any size restrictions?

Your file should not be larger than 10 MB. You can upload the standard JPG, JPEG, PNG and PDF formats only.

8. I received a message that my claim is incomplete. What should I do now?

Please send us the information requested in the message as soon as possible, so we can confirm your participation in the promotion. If you don't reply within 14 days, we can't guarantee that you will receive your cashback.

9. I purchased my product a few weeks before / after the promotion dates. Can Sony make an exception and authorise a cashback payment for my purchase?

We can only consider customers applying for this promotion only if their product is purchased within the dates mentioned in theTerms and Conditions for UK and for IE.

10. Is it possible for me to apply for this promotion by post instead of online?

Unfortunately, claims sent by post are not valid. Please log-in or register online and provide the necessary information (see step 3).

11. I have submitted a claim for three (3) products, but I’m only entitled to cashback for two (2) products. Why am I not eligible for the other products? 

Each claim should be made separately on our website. At the end of each successful claim, you will have the chance to file a new claim. Please click on the “Claim another product” button to add a claim for another product.

NOTE: A maximum of five (5) claims can be made per customer (and only two claims per model).

12. I have not received e-mail updates regarding my claim, how can I track the progress of it?

An automated confirmation e-mail is sent when your claim is submitted and another email when your claim is accepted. Should we need any further information, a separate e-mail is sent to you. Please make sure to check your spam/junk folder of your mailbox. Moreover, you may use this link for UK, for IE, to track the progress of your claim by entering the claim ID provided in the confirmation e-mail.

13. I am experiencing problems when trying to register for this promotion online where should I go?

Feel free to contact our support line through this link for UK, and for IE, for any assistance regarding submitting your claim or to report any issues you may encounter.

14. What is done with my personal information?

You can consult our policy regarding the use of customer information by following this link for UK, for IE.