Alpha Universe | Read the latest stories from our European Ambassadors and Video Creators.

Top Tips: Shooting Festive Fireworks

with your Sony Alpha camera

With the new year just around the corner, we offer advice on how to photograph fireworks using Sony Alpha cameras and lenses.

fireworks exploding over water

Facing the Future

Adept at editorial shoots, Sven Germann mixes his people skills with the incredible technology of the Sony A1 to make amazing portraits

felix fischer looking at the camera

Celebrating 10 years of Alpha mirrorless full-frame cameras

A decade ago, the photographic landscape was split between DSLR models sporting full-frame sensors, and small mirrorless cameras with smaller APS-C sensors, but on October 16th 2013 all that changed.

albert dros sunrise over blocks of ice

The Heart of the Wilderness

Chris Schmid shoots with the Sony Alpha 9 III

Professional wildlife photographer Chris Schmid takes the new Sony Alpha 9 III to Brazil to photograph the wildlife of the Pantanal wetlands.

chris schmid in a boat holding his alpha 9m3

Gonçalo Delgado | The Marvels of the Circus

Gonçalo Delgado on capturing the marvels of the circus with his Sony Alpha 1

circus performer doing a backflip

We are proud to feature some of the world's most respected and celebrated photographers and content creators from all over Europe

Explore all Ambassadors

Sandra Åberg | Sony Europe Imaging Ambassador

Sandra Åberg

Chris Schmid | Sony Europe Imaging Ambassador

Chris Schmid

Pablo Gil | Sony Europe Imaging Ambassador

Pablo Gil

Carmen Huter

Latest events

Shooting Sports with the Alpha 9 III

13/12/2023

Shooting Sports with the Alpha 9 III

Quick links

ilhan eroglu misty green landscape at dawn

Sony Interactive Lensbooks

bird in flight with a worm in its mouth

Staffan Widstrand

How I Shoot | Photographing Birds

ole salomonsen sony alpha 7RM3 aurora over a frozen road

Ole Christian Salomonsen

How I Shoot | Photographing the Northern Lights

brian may from queen playing his guitar on stage

petar sabol sony alpha 7RIII butterfly with wings spread holding on to a plant stem

How I Shoot | Extreme Macro

Tomasz Tomaszewski portrait of a man in tribal costume

Tomasz Tomaszewski - Gaze

mist over a mountain in madeira

Alpha 7R V | Exploring Madeira

white flowers frozen in ice

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