New range of Sony professional displays, including flagship 98-inch, deliver exceptional picture quality for any environment 

The new flagship Professional FW-BZ53L 98-inch display combines minimal glare with exceptional picture quality and high brightness, and Sony adds a 98” option to its BZ30L lineup, while the new FWD series 7, 8 and 9 bring cinematic experiences to residential settings. 

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Weybridge - April 18th, 2024 - Sony announced today that its family of dedicated BRAVIA Professional Displays is expanding with a brand-new flagship 98-inch display FW-BZ53L series, featuring Deep-Black Non-Glare. Expanding its range further, the BRAVIA FW-BZ30L is now also available in a 98” option for customers in Europe, while the recently announced BRAVIA 7, BRAVIA 8, and BRAVIA 9 are the latest additions to its FWD tuner range, coming to market with the benefit of Sony’s 3-year Pro Prime Support service package. ​ 


Adding the 98-inch display alongside the existing BRAVIA Professional Displays range means that customers have more choice for exceptional quality screens to suit their needs and type of space. The new FW-98BZ53L model is the latest offering from Sony which features its Deep-Black Non-Glare technology, complementing the existing BZ40L range with its 55-inch to 85-inch models. The BZ53L adds brand-new features designed to optimise the viewing experience for any retailer, business, or educational institution. ​ 


Sony's unique Deep-Black Non-Glare Coating means the BZ53L display benefits from low reflection, high contrast and precise image quality. These features address common concerns related to digital signage being displayed in challenging, high ambient light, or direct lighting environments, and make the BZ53L series an ideal choice for busy retail showrooms, large lecture halls or meeting rooms, and corporate receptions. 

 “Similar to its predecessors, the BZ53L is designed to be user-friendly and incredibly versatile. The demand for digital signage is increasing rapidly as businesses and educational organisations continue to invest in technology that facilitates the growing importance of in-person experiences, modern hybrid working and online learning,” comments Christopher Mullins, Head of B2B BRAVIA Product Marketing, Sony Europe. “The new models are also an example of our continued commitment to a more sustainable future, using recycled plastic materials and packaging, as well as smart power-saving modes that see displays power off when not in use.” 


The new 98-inch display smart features include: 


  • Features class-leading 47% haze with Low Reflection filter 
  • Full Array Local Dimming backlight technology for enhanced contrast and efficient usage of power across the panel 
  • Outstanding brightness of 780 nits to ensure high visibility under various lighting conditions 
  • Smooth & crystal-clear motion with a 4K 120 Hz panel & XR Motion Clarity & XR Clear Image technology 
  • XR Triluminos Pro colour enhancement for a broader, more accurate colour palette ​ 
  • Support for 24/7 operation and Pro Mode for easy customisation 


The new BRAVIA 7 (FWD-XR70), 8 (FWD-XR80) and 9 (FWD-XR90) tuner models boast Sony’s best-ever brightness and sound quality, as well as improved colour volume, clear shadow details in dark scenes, and sound delivered directly from screen to faithfully display cinema creators’ intent. Ideal for high-end home theatre installations, the 7, 8, and 9 FWD BRAVIA series from Sony Professional Displays and Solutions benefits from its unique 3-year pro support for customers and will be capable of high peak luminance, deep blacks, supreme contrast, and beautifully natural colours. ​ 


“Making these high-quality tuner models available with our Pro Prime Support Package means that customers looking for high-end residential displays can be reassured they will receive optimum customer support for the first three years of their installation,” says Chris Mullins. "For our custom install and reseller partners, Sony is now able to provide further best-in-class technologies to the market alongside our extensive home cinema lineup, ensuring customers looking for an at-home cinematic experience have even greater options to suit their varying requirements.” ​ 


Sony’s 98” offering of its FW-BZ30L series is also newly available to customers in Europe. The FW-98BZ30L comes equipped with an XR Processor and 440 nits of brightness with unparalleled image quality, a wide viewing angle, thoughtful professional features, and a smart System on a Chip (SoC) platform. Like the other models in the BZ30L series, the 98” also incorporates sustainable elements – from the use of SORPLAS™ recycled plastic to an ECO Dashboard for better understanding of power consumption based on settings configuration. ​ 


Optimised for commercial environments where reliability, picture quality, and broad compatibility are required, and with sizes now ranging from 43 to 98 inches, the new addition to this lineup means Sony offers more display options to address virtually every demand. ​ 


For more information on Sony’s professional display technologies, please visit ​ ​ 


For further information, please visit or contact Sony Professional Displays & Solutions press office on: ​ 


 About Sony Corporation 

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision of "continuing to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. ​ ​ 

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About Sony Professional Displays and Solutions 

Sony Professional Displays & Solutions is part of Sony Corporation and exists to help customers to truly live their vision, by unleashing the incredible power of images. With a winning combination of innovative technology and long-standing expertise, Sony partners with corporate businesses of all sizes and education institutions to deliver transformational customer solutions. Operating with over 40 years’ experience and a trusted network of established technology partners, the wide Sony portfolio of knowledge, products and services propositions provides true value to businesses and informs, educates and inspires their customers. 






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