Amsterdam – September 9th, 2016: The Farm Group, London’s leading independent post-production house, has chosen Sony’s BVM-X300 4K High Dynamic Range (HDR) TRIMASTER EL™ OLED master monitors for its new Farm facility, one of the largest in Europe.

Fitting out all of the facility’s new mastering and online grading rooms, the monitors were selected for their superb 4K HDR performance, which will ensure the finest image quality for the Group’s international clients.

Investing in six of Sony’s 30-inch 4K HDR monitors, the Farm Group’s new premises will now benefit from market-leading colour reproduction and luminance levels across all of its grading and colour balancing work.
​ The superior image reproduction, dynamic range, and colour fidelity that the monitors provide will be particularly critical to the large number of 4K HDR productions that the Group works on. The new equipment is already being used on various programmes, including Amazon’s The Grand Tour and a 4K episodic drama for Sky, where the brightness capabilities of Sony’s monitors have proven invaluable.

David Klafkowski, CEO of The Farm Group, commented: “We needed a monitor that could handle the 4K HDR content we deliver for companies including Amazon and Netflix. After looking at all options available to us, the BVM-X300 clearly stood out as the market leader for HDR referencing.”

“Our clients have to trust what we are doing, and the Sony badge provides the necessary confidence that we are delivering to the highest possible standard. We’ve been exclusively using the BVM-X300 to grade our 4K content, and have been delighted with the pictures results.”

Daniel Dubreuil, senior product marketing manager at Sony Professional Solutions Europe, added: “Post-production companies such as The Farm Group have to deliver the highest quality content possible for their clients, and that means 4K HDR. By choosing Sony’s BVM-X300 OLED 4K HDR monitors for referencing, the Group’s colourists will have access to a much higher dynamic range than before, with deeper blacks and richer colours. It’s this incredible colour performance in particular that is seeing the BVM-X300 being adopted by more and more post houses.”

The Farm Group is one of the UK’s leading independent post-production groups, providing the full gamut of picture and audio post-production services to content producers, both long and short form, including delivery of UHD SDR and HDR, and Virtual Reality. With over 200 suites in locations including London, Bristol, Manchester and Los Angeles, the group is proud to be working on the world's most prestigious television and online content.
​ To find out more about Sony visit pro.sony.eu.