Basingstoke, April 17th, 2016: Sony Professional has a new deal with TV4, Sweden’s largest commercial news broadcaster. The general agreement includes circa 50 new cameras that TV4 will purchase over the course of a year. Sony was chosen because of their broad range of cameras and for their workflow technology.

The new deal was completed in the beginning of April 2016 and will be fully implemented over the course of the next 12 months. Sony will initially deliver 50 new camera units of models PXW-X70 and PXW-X200.
​ Sony is one of the largest camera manufacturers in the world. Their high definition range and future proofed technology enables us to create smarter workflows and send live material from the field to our editors. With this type of workflow and cameras, we will be able to provide the viewers with important news stories faster, says Stefan Kurvinen, Head of Technology at TV4.

Sony will provide both national and local news reporters within the TV4 group with new camera units. The X70 unit is especially important as TV4 is moving to smaller cameras that are easier to handle and makes their reporters more agile in the field. The cameras will enable reporters to edit material in the field and send live material to their editors via smartphones, tablets or laptops in low resolution, which later can be converted to high resolution.
​ TV4 is Sweden’s largest commercial news broadcast channel. With this new deal we’re certain that TV4 will see better workflows as well as faster and smarter editing processes. In the end, the goal is to help TV4 to publish stories faster both on linear TV and online for their audiences, says Henrik Felixon, Key Account Manager for Broadcast in the Nordics & Baltics.

For more information, please contact:
​Henrik Felixon, Key Account Manager for Broadcast in the Nordics & Baltics, telephone: +46 70 816 31 05, e-mail: henrik.Felixon@eu.sony.com