Hamburg and ​ Basingstoke, 25 November 2014 – Theatre Management System software – STM-100 ​ V1.6 – by Sony ​ Digital Cinema has been certified by Weischer.Media as ‘CINEMA.RELOADED®ready’, meaning that STM-100 V1.6 is ​ compatible with Weischer.Media’s sophisticated and highly-automated digital ​ cinema advertising solution, CINEMA.RELOADED®, ​ when interfaced with the required ONEDCN® pre-show system.

Weischer.Media launched its certification programme for Theatre ​ Management Systems in June the year. The initiative aims to clarify to ​ exhibitors which TMS solutions are compatible with Weischer.Media’s ​ sophisticated and highly-automated digital cinema advertising solution, CINEMA.RELOADED®.

CINEMA.RELOADED® is an evolving product from Weischer.Media that is prevalent across Germany and ​ Switzerland that offers ever more intelligent and effective cinema advertising. ​ It aims to rival the sophistication of digital on-line adverting whilst ​ maintaining the classic qualities of cinema—adding proven value to the medium.

“Sony Digital ​ Cinema is proud to announce that its STM-100 V1.6 Theatre Management System has ​ been certified by Weischer Media as CINEMA.RELOADED ready. The certification ​ highlights to exhibitors our TMS solution is compatible with Weischer Media’s ​ automated digital cinema advertising solution where the complete pre-programme ​ including all advert bookings for each individual showing is digitally ​ delivered to the respective projector from the ONEDCN® pre-show system, the digital system from Weischer.Media, eliminating the need ​ for manual intervention.” said David McIntosh, Vice President of Sony Digital ​ Cinema 4K Solutions for Europe and the Americas. “We are delighted to announce this formal certification.”

“We’re delighted to announce STM-100 ​ V1.6 is amongst the first TMSs to be fully certified as CINEMA.RELOADED® ready. This will ​ position cinemas optimally for the digital advertising future that meets the ​ needs of the advertising industry: more flexibility, transparency and ​ accuracy.” said Stefan ​ Kuhlow, Chief Digital Officer of Weischer.Media and added “So far, CINEMA.RELOADED® has been a very welcome innovation by our exhibitor partners and it has brought ​ cinema advertising in Germany and Switzerland back to its old strength. We are ​ dedicated towards its future development and potential applicability to the ​ wider markets.”
​“CINEMA.RELOADED® requires specific capabilities from the entire ​ system from client to cinemagoer.” says Managing Director of Weischer.Media’s development partner ​ Cinedavis, Dr. Marlon Teichfuss, also responsible for the ONEDCN® pre-show ​ technology network and interfaces. He adds: ”Because ​ of Cinedavis's long period of cooperation with Sony Digital Cinema and the ​ ONEDCN® pre-show Interface and corresponding practical experiences I ​ can say today, STM-100 V1.6 is CINEMA.RELOADED® ready.”

“TMS solutions that are certified as ​ CINEMA.RELOADED® ready ​ will offer re-assurance to exhibitors that this important element of their ​ wider system is compatible to the current needs of a CINEMA.RELOADED® pre-show.” says Julian Pinn, Managing Director ​ of Julian Pinn Ltd and strategic consultant to Weischer.Media. “So far the desire to join this initiative ​ by leading TMS suppliers has been very encouraging. We expect to be able to ​ make further announcement in due course."

Weischer.Media ​ GmbH & Co.KG: Effective networking
​With ​ over 270 employees located in Hamburg, Frankfurt, Wuppertal, Bonn and Zurich ​ the companies within Weischer.Media generate a combined annual turnover of approx. 300 million euros. Florian and ​ Marcus Weischer, as the personally liable partners, manage the family company ​ founded 60 years ago by their father Hans Weischer.

Jost von ​ Brandis stands for ​ creative media and brand cooperation concepts in the out-of-home sector. The ​ company has belonged to the group for 20 years and is one of the largest force ​ on the German out-of-home media market as an agency independent of poster ​ contractors and advertising agencies.

WerbeWeischer is the market ​ leader on the German cinema advertising market and from a historic perspective ​ the core company within Weischer.Media. As an all-round service provider ​ WerbeWeischer bundles competency in consulting, conception and realisation for ​ movie screen and below-the-line campaigns in the cinema – all under one roof. ​ Five of WerbeWeischer’s associated companies operate as group partners and ​ advertising administrators: Union Kinowerbung, CineCom Kinowerbung, Europa Film ​ + Werbung, Udia-Filmwerbung and Heinefilm Kinowerbung in Bonn. adeins Media Logistik GmbH is the ​ central service provider of purchasing, production and logistics.
​Implementing ​ own Units for online marketing and ​ mobile marketing operated by Jost von Brandis, WerbeWeischer as well as Weischer.Online, Weischer.Media offers ​ their clients the opportunity to network their campaigns in an effective ​ manner. The interdisciplinary development and implementation of innovative ​ media and brand cooperation concepts to increase brand awareness and sales are ​ supplied by the WMG subsidiary elbbergMedia.

The Weischer.Storyhouse combines the ​ media know-how of the group companies with content-related competency in order ​ to more effectively and sustainably display the clients’ brands. Storyhouse ​ bundles the business sectors of Brand Content, Alternative Programming und ​ Entertainment-Marketing.

All ​ of the Weischer.Media companies are united by one common goal: to network ​ target-oriented communication channels and to effectively and sustainably ​ involve target groups, thus rendering clients’ advertising campaigns effective ​ and efficient.

Further ​ information at: www.weischer.net
​Press contact:
​ ​ ​ Weischer.Media GmbH & Co.KG
​ ​ ​ Nicole Graeber
​ ​ ​ T +49-40-80 90 58-2295