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X90L / X91BL | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

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Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers intense contrast. A newly designed local dimming structure brings scenes vividly to life.

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4K Full Array LED TV with Cognitive Processor XR™, Acoustic Multi-Audio™, Game Menu, and Seamless Edge.
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Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers intense contrast. A newly designed local dimming structure brings scenes vividly to life.

5 Year Guarantee 0% Finance Available
4K Full Array LED TV with Cognitive Processor XR™, Acoustic Multi-Audio™, Game Menu, and Seamless Edge.

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Features

Amazing brightness. Piercing contrast.

Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.

  1. TV image is simulated. The actual look of the TV may differ, depending on model, size and region.

Intense contrast,feel the depth

Cognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.

  1. TV image is simulated. The actual look of the TV may differ, depending on model, size and region.

Sound harmonised. Pictures synchronised.

Whatever you’re watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.

  1. TV image is simulated. The actual look of the TV may differ, depending on model, size and region.

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.

  1. ©2022 Sony Interactive Entertainment LLC. God of War is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.
  2. PS5™ system sold separately. Design and specifications are subject to change without notice. “PlayStation” and "PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc. God of War Ragnarök available now.

Designed slim. Machined in metal.

Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.

  1. Actual look may differ depending on TV size, region and country. 

Contrast intensified.Depth amplified.

XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.

Extended colour volume, now see every shade and hue

Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.

Everything upscaled close to 4K quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

  1. Upscaled, simulated and enhanced 4K images will vary based on source content.

Less noise. Less blur. More clarity in every picture.

XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.

Intelligent motion processing for fast-moving, blur-free scenes

By analysing motion across several frames, Cognitive Processor XR™ with XR Motion Clarity™ ensures fast-moving sports and action-packed movies stay smooth, bright and clear.

Synchronised. Sound and picture harmony.

Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position.

What you hear matches what you see

With Acoustic Multi-Audio™, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.

All your entertainment upscaled to 3D surround sound

XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Clear Voice.Precise dialogue.

Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

Acoustic Center Sync

With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.

  1. This feature works with compatible models. Please see https://www.sony.net/hav_faq Product availability varies by country or region.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.

  1. This feature works with compatible models. Please see https://www.sony.net/hav_faq Product availability varies by country or region.

Auto HDR Tone Mapping 

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

  1. ©2022 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. “Polyphony Digital logo”, “Gran Turismo” and “GT” are registered trademarks of Sony Interactive Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. Any depiction or recreation of real-world locations, entities, businesses or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. All rights reserved.
  2. Screen images simulated.

Auto Genre Picture Mode

BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

  1. Screen images simulated.
  2. This function works when Auto Picture Mode is ON.

One place for all your game settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

  1. Some features will be available via a future firmware update.
  2. The UI Image is simulated. For illustrative purposes only. Actual UI may be different.
  3. Available functions may vary depending on model, region, or country.

What you want to watch all in one place

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

  1. Some apps, contents and/or features may not be available in all countries. Subject to availability.
  2. User must connect to a Google account to use certain advertised features.
  3. Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube, Chromecast built-in, Google Meet, and other marks are trademarks of Google LLC.

Bring the cinematic experience home, enjoy movies included with BRAVIA™

Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

  1. Time period that streaming is available for depends on model.
  2. Number of credits differs depending on model.
  3. Spider-Man: No Way Home: ©2022 CTMG. All Rights Reserved. MARVEL and all character names:© & TM MARVEL. https://www.sony.net/bravia-core

Just use your voice to control your TV with help from Google

Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google" to get started.

  1. User must accept Google Terms of Service (http://www.google.com/policies/terms/ ), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy (http://www.google.com/policies/privacy/ ) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
  2. Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https://www.sony.net/tv-hf-ww/
  3. Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.
  4. Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.
  5. Feature, searching by genre, will be available via a future firmware update.

Control your smart home with help from Google

Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

  1. Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.
  2. Google Assistant is not available in certain countries and languages. Availability of services varies by region, country and language.
  3. Some smart home devices are required.

Easy to wipe,always stays clean

Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

  1. Clean exterior surfaces gently with a dry, clean cloth or household disinfectant wipe (such as Clorox Disinfecting Wipes). Do not spray disinfectant directly on the remote.
  2. Proven 99.9% or more effective against bacterial growth on remote control buttons based on JIS Z2801 testing. This material is not antiviral. There is no guaranteed effect against viruses such as COVID-19.
  3. Remote design and specification differ depending on region and country.

A handy way to control your TV

As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

  1. Feature will be available via a future firmware update.

Proximity Alert

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

  1. Feature will be available via a future firmware update.

Video chat on a bigger screen

Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM™.

  1. Feature will be available via a future firmware update.
  2. A camera is required for video chat. Camera sold separately. See compatible cameras here: https://www.sony.net/camera-support
  3. Supported apps required. App availability varies by region and device.
  4. Google Meet is a trademark of Google LLC. Downloading Google Meet to your BRAVIA TV is required.
  5. All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.

Optimising brightness and power consumption

Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.

All your eco in one place

The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.

Beautiful design. Made durable. With less virgin plastic.

Sony-developed SORPLAS™ recycled plastics are used in our TVs to minimise virgin plastics, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. What's more, our new packaging uses around 45 less plastic volume.

  • SORPLAS™ may not be used for parts depending on the time of production.
  • SORPLAS™ usage depends on product and varies by region and country.
  • [FN|Compared to FY18 models. The ratio may vary by model and size.
    ]
    1. The products with 60% reduction are only available with certain models and in certain regions and countries.

    Less packaging. Less CO2.

    Our new packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.[FN|Compared to FY18 models. The ratio may vary by model and size.
    ]

    Seamless Edge.Almost no bezel.

    Designed in outstandingly slim aluminum, this premium design focuses your eyes on what's important - the picture.

    1. Actual look may differ depending on TV size.
    2. Seamless Edge only available on models 85" and below.

    Prestige 3-way stand, stylish and versatile

    A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

    1. Actual look may differ depending on TV size.
    2. 3-way stand only available on models 55", 65", 75" and 85".

    2-way stand,smart and versatile

    Choose from a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.

    1. Actual look may differ depending on TV size.
    2. 2-way stand only available on models 55", 65", 75" and 85".

    Aluminium Slim Wedged Stand

    The stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.

    1. Actual look may differ depending on TV size.

    Information on security updates: click here to find the security support period for your Sony product

    Finance available on eligible purchases, representative example 9.9% APR (variable)

    Sony Europe B.V. is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include acting as a credit broker not a lender.

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    VAT registration number: GB636110080