XG90 | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
Discover truly authentic pictures
See how powerful processing and picture quality technologies come together for ultra realistic 4K HDR TV entertainment.
Full Array LED
MORE LEDS, MORE BRIGHTNESS, MORE CONTRAST
Full Array LED TVs are lit by more LEDs positioned directly behind the screen, compared with conventional Edge LED TVs. This, combined with Sony’s precise local dimming technology, means the TV can independently dim or brighten individual zones of LEDs for more accurate contrast and a cinematic experience.
More power, more performance, more beauty
Our 4K HDR Processor X1™ Extreme includes powerful real-time image processing for ultra detailed pictures. Images are upscaled closer to true 4K HDR quality.
Detail revealed through exceptional contrast
Enjoy beautiful night shots, full of dazzling lights and deeper blacks. With up to six times the contrast of conventional LED TVs, this Sony 4K TV with X-tended Dynamic Range™ PRO ensures dark scenes are darker and bright scenes brighter.
Every movement, beautifully clear
Our X-Motion Clarity™ technology keeps fast action smooth and clear. Moving images are precisely controlled to minimise blur. Even during high speed scenes, pictures stay true with no loss in brightness.
Transform your viewing with Dolby Vision™
Bring scenes to life with striking highlights, deeper darks and vibrant colours. Dolby Vision is an HDR solution that creates an immersive, engaging cinematic experience in your home.
Watch the video
Life's brilliance, revealed with extra colours
See vivid real world colours all around you. A TRILUMINOS™ Display maps colours from a wider palette, faithfully reproducing every shade and hue in the umbrellas.
Make smart even smarter
You can ask your Google Assistant to find your favourites. It’s truly effortless and offers the ultimate viewing experience. Control your Sony's Android TV™ and other connected devices using your voice - there’s no smarter way to run your life.
Cables concealed, neat and tidy
Keep cables neatly hidden in the stand and held in place with the supplied cable holder.
SEE HOW SONY IS MAKING TV EXCITING
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.Read more
ENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed