Sony unauthorised imports

    Buying advice

    Genuine product. Wrong region?

    A Sony product intended for another region outside of the EU may look identical, but its guarantee coverage, accessories, compatibility, support and eligibility for local promotions may be different. Checking the product's intended market before purchasing can help you avoid unexpected differences.

    Sony guarantee

    Unauthorised EU imports are not covered by the Sony manufacturer's guarantee

    An unauthorised EU import is not covered by the applicable Sony EEA or UK manufacturer's guarantee or regional in-warranty repair policy. This can also apply if the product is defective on arrival.

    Sony product packaging

    Check before purchasing

    How to buy with confidence

    A significantly lower price for a Sony product could be an indicator of an unauthorised import. Before ordering, it is worth checking the product's dedicated market and the included product support. Purchasing from an authorised Sony dealer within the EU is one of the easiest ways to buy with confidence.

    Is the retailer an authorised Sony dealer, and does its webshop display the official Sony Authorised Retailer logo?
    Is this exact model intended for my country or region?
    Does it include the applicable Sony manufacturer's guarantee?
    Are the supplied plug, power adapter and accessories intended for my market?
    Is the product eligible for current Sony promotions and extended-guarantee offers?
    Information to check before buying a Sony product

    What is an unauthorised import?

    An unauthorised import is not necessarily a counterfeit Sony product.

    An unauthorised import is an import without Sony's consent of a genuine (or sometimes counterfeit) product originally intended for another region and then sold in the European Economic Area (EEA), or the United Kingdom (UK).

    Because it was not configured and supplied for your local market, the product may have different technical specifications, accessories, regulatory information and regional support arrangements.

    What could be different?

    Five things to check before you buy

    Unauthorised import products may not provide the experience or regional support you expect because they were not configured and supplied for your local market.

    Local market requirements

    The product may not carry the conformity markings, regulatory information or documentation required for your market.

    Sony guarantee and regional service

    An unauthorised import is not covered by the applicable Sony EEA, Swiss or UK manufacturer's guarantee or regional in-warranty repair policy. This can also apply if the product is defective on arrival.

    Local promotions and offers

    A product not intended for your market may be excluded from local Sony promotions, cashback campaigns and extended-guarantee offers.

    Incorrect power supplies or accessories

    The box may contain a plug, cable or power adapter intended for another region. It may also include an accessory added by the retailer or another third party rather than supplied by Sony for your market.

    Compatibility and feature differences

    Products and accessories intended for different countries or regions may not be fully compatible. Available functions, software, services and supported accessories can also vary by model and region.

    Buy with confidence

    Choose a product intended for your market

    Purchasing from an authorised Sony dealer helps ensure that your product includes the regional accessories, support, guarantee coverage and promotional eligibility intended for your market.

    Sony products available from authorised dealers

    * Tourist models supplied with a valid Tourist Limited Warranty Card may be covered by a Sony manufacturer's guarantee even when purchased outside the relevant guarantee area. The applicable guarantee terms and conditions apply.