Beginning in April 2021, Green Management 2025 (GM2025) is a set of medium-term environmental targets that form part of Sony's Road to Zero plan. GM2025 progressively reduces plastic in the packaging of our portable products, on the path to total elimination.
Rethinking and removing protective plastic packaging
As part of our sustainability drive, we are reducing the use of plastic in packaging, eliminating plastic components or replacing them with paper materials. Examples include replacing plastic film lamination with abrasion-resistant varnish for new models, and replacing the plastic USB cable wrap with a paper sleeve.
The trays inside smartphone boxes are moulded from factory-waste paper pulp in a specially created custom mould. The pulp used is carefully selected to achieve the desired white colour without the need for bleaching.
Packaging Design Engineer
Sony Corporation, Mobile Communications Business Group,
Product Development Division, Product Design Department