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Discover the range of Sony BRAVIA XR 2021 4K OLED TVs
Sony BRAVIA XR OLED TVs

Millions of self-illuminating pixels are individually controlled on an OLED TV screen. Because each pixel can be activated or turned off completely, the variance between light and dark is greatly enhanced with incredibly deep blacks and dazzling lights.

Why Sony OLED? 

With a Sony BRAVIA XR OLED TV you’ll see more accurate detail, depth and textures in dark scenes. With Sony's decades of experience in picture processing and professional sports broadcasting and making Hollywood blockbusters, you can expect smooth motion for everything that you watch.

Unique to Sony is our Acoustic Surface Audio+ technology where the screen is the speaker. The sound perfectly matches the action on the screen, from crisp and clear dialogue to fast action scenes with the sound flowing all around you with XR Surround.

The worlds first cognitive intelligence OLED TVs 

The way we perceive the world is based on information coming from our eyes and ears to our brain at the same time. Conventional AI can only detect and analyse elements like colour, contrast and detail individually. Cognitive Processor XR can cross-analyse every element at once, just as our brains do.

Hear from the OLED TV experts…

See what the experts at top technology publications are saying about Sony’s 2021 OLED TV range.

Compare Sony’s 2021 OLED TV RANGE

Can’t decide which OLED TV is right for you? Learn more about each of the models key features below

A90J A84J A80JA9
A90J A84J A80J A9
MASTER Series

Yes

No

No

Yes

BRAVIA XR

Yes

Yes

Yes

No

Picture Processor

XR

XR

XR

X1

Acoustic Surface

Acoustic surface Audio+ and Centre Speaker Mode

Acoustic surface Audio+

Acoustic surface Audio+

Acoustic surface Audio

Rich Colour Enhancer

-

Yes

-

-

Contrast

XR OLED Contrast Pro

XR OLED Contrast

XR OLED Contrast

Pixel Contrast Booster

Ambient Optimisation

Brightness, Colour, Sound

Brightness, Sound

Brightness, Sound

Brightness, Sound

Subwoofers

2

1

1

1

Screen Sizes

55, 65, 83

55, 65, 77

55, 65, 77

48

Operating System

Google TV

Google TV

Google TV

Android TV

Voice Search

Hands Free + Backlit Voice Remote

Hands Free + Voice Remote

Voice Remote

Voice Remote

Design

Seamless Edge

Metal Flush Surface

Metal Flush Surface

Metal Flush Surface

Stand

2 Way / 3 Way

3 Way

3 Way

Fixed

BRAVIA CORE

Yes

Yes

Yes

No

RRP £2699 £1899 £1899 £1799
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*The RRP is Sony's recommended retail price; the actual retail price is determined by the retailer/seller and not by Sony.
BRAVIA XR

Complete immersion in an experience that thrills and moves you and feels just like the world around us. That was the goal driving the development of BRAVIA XR™ TVs - built around the brand new Cognitive Processor XR™, designed to replicate the way our brains think and respond.

Acoustic Surface Audio +

With Acoustic Surface Audio+™ and TV center speaker mode, sound comes directly from the centre of the screen with actuators behind the TV vibrating to create acoustics that move with the picture. In addition, two subwoofers provide powerful bass and a spatial effect that allows sound to travel from one side of the room to the other.

*Illustration purposes only design may vary

SMART TV FEATURES 

The entertainment you love. With help from Google. See 700,000+ movies and TV episodes all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy - just ask Google. Just say “Ok Google, find action movies” to search across your favorite apps. 

BRAVIA CORE

Bring the cinematic experience home with BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.

Sound straight from the centre

TV centre speaker mode - available on the A90J 

Connect an amplifier to the output connector behind the TV to transform it into a high-quality centre speaker. With Acoustic Surface Audio+™, you'll hear every word and note from movies and concerts directly from the screen.

Sound straight from the centre
As the creators intended

Netflix Calibrated Mode is inspired by Sony’s professional Master Monitor technology used in leading Hollywood studio productions, to bring content to life in unprecedented professional colour accuracy exactly as the creators envisioned.

Design

Our minimalist One Slate design embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. Our OLED TVs look and sound beautiful, whether on a stand or mounted on a wall. Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large screen models.

Environment Adaptation 

With BRAVIA, you can enjoy the most immersive TV experiences and stunning designs, right alongside innovations that help reduce non-renewable resource use and environmental impact. Sony's unique ambient optimisation technology automatically adjusts picture and sound to your environment.

Industry leading motion for games, sport and movies

With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode

Found your perfect OLED?

Shop our OLED TV range now at selected retail partners.