A picture just like our eyes perceive the world
Discover the range of Sony BRAVIA XR 2021 4K OLED TVs
Sony BRAVIA XR OLED TVs
Millions of self-illuminating pixels are individually controlled on an OLED TV screen. Because each pixel can be activated or turned off completely, the variance between light and dark is greatly enhanced with incredibly deep blacks and dazzling lights.
Why Sony OLED?
With a Sony BRAVIA XR OLED TV you’ll see more accurate detail, depth and textures in dark scenes. With Sony's decades of experience in picture processing and professional sports broadcasting and making Hollywood blockbusters, you can expect smooth motion for everything that you watch.
Unique to Sony is our Acoustic Surface Audio+ technology where the screen is the speaker. The sound perfectly matches the action on the screen, from crisp and clear dialogue to fast action scenes with the sound flowing all around you with XR Surround.
The worlds first cognitive intelligence OLED TVs
The way we perceive the world is based on information coming from our eyes and ears to our brain at the same time. Conventional AI can only detect and analyse elements like colour, contrast and detail individually. Cognitive Processor XR can cross-analyse every element at once, just as our brains do.
Hear from the OLED TV experts…
See what the experts at top technology publications are saying about Sony’s 2021 OLED TV range.
Compare Sony’s 2021 OLED TV RANGE
Can’t decide which OLED TV is right for you? Learn more about each of the models key features below
 |  | |  | |
| A90J | A84J | A80J | A9 | |
| MASTER Series | Yes | No | No | Yes |
| BRAVIA XR | Yes | Yes | Yes | No |
| Picture Processor | XR | XR | XR | X1 |
| Acoustic Surface | Acoustic surface Audio+ and Centre Speaker Mode | Acoustic surface Audio+ | Acoustic surface Audio+ | Acoustic surface Audio |
| Rich Colour Enhancer | - | Yes | - | - |
| Contrast | XR OLED Contrast Pro | XR OLED Contrast | XR OLED Contrast | Pixel Contrast Booster |
| Ambient Optimisation | Brightness, Colour, Sound | Brightness, Sound | Brightness, Sound | Brightness, Sound |
| Subwoofers | 2 | 1 | 1 | 1 |
| Screen Sizes | 55, 65, 83 | 55, 65, 77 | 55, 65, 77 | 48 |
| Operating System | Google TV | Google TV | Google TV | Android TV |
| Voice Search | Hands Free + Backlit Voice Remote | Hands Free + Voice Remote | Voice Remote | Voice Remote |
| Design | Seamless Edge | Metal Flush Surface | Metal Flush Surface | Metal Flush Surface |
| Stand | 2 Way / 3 Way | 3 Way | 3 Way | Fixed |
| BRAVIA CORE | Yes | Yes | Yes | No |
| RRP | £2699 | £1899 | £1899 | £1799 |
| Shop Now | Shop Now | Shop Now | Shop Now |
*The RRP is Sony's recommended retail price; the actual retail price is determined by the retailer/seller and not by Sony.
BRAVIA XR
Complete immersion in an experience that thrills and moves you and feels just like the world around us. That was the goal driving the development of BRAVIA XR™ TVs - built around the brand new Cognitive Processor XR™, designed to replicate the way our brains think and respond.
A more immersive soundscape, just like you hear in real life
Deep blacks and intense brightness
Cross analysis delivering the ultimate in colour accuracy
Any content becomes more realistic by analyzing color and contrast
Reveal details from all your sources
Using multiple databases to improve even 4K and 8K content
Smooth, bright and clear motion
The screen is the speaker, matching the sound to the action on the screen with Acoustic Surface Audio
Analyse and upconvert audio to 5.1.2ch surround sound, creating a true 3D soundscape
Acoustic Surface Audio +
With Acoustic Surface Audio+™ and TV center speaker mode, sound comes directly from the centre of the screen with actuators behind the TV vibrating to create acoustics that move with the picture. In addition, two subwoofers provide powerful bass and a spatial effect that allows sound to travel from one side of the room to the other.
*Illustration purposes only design may vary
SMART TV FEATURES
The entertainment you love. With help from Google. See 700,000+ movies and TV episodes all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy - just ask Google. Just say “Ok Google, find action movies” to search across your favorite apps.
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BRAVIA CORE
Bring the cinematic experience home with BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.
Sound straight from the centre
TV centre speaker mode - available on the A90J
Connect an amplifier to the output connector behind the TV to transform it into a high-quality centre speaker. With Acoustic Surface Audio+™, you'll hear every word and note from movies and concerts directly from the screen.
As the creators intended
Netflix Calibrated Mode is inspired by Sony’s professional Master Monitor technology used in leading Hollywood studio productions, to bring content to life in unprecedented professional colour accuracy exactly as the creators envisioned.
Environment Adaptation
With BRAVIA, you can enjoy the most immersive TV experiences and stunning designs, right alongside innovations that help reduce non-renewable resource use and environmental impact. Sony's unique ambient optimisation technology automatically adjusts picture and sound to your environment.
Supreme pictures and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light and colour sensors automatically adjusts picture and sound to your environment.
Industry leading motion for games, sport and movies
With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode
Found your perfect OLED?
Shop our OLED TV range now at selected retail partners.
