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Z9K | BRAVIA XR | MASTER Series | Mini LED | 8K | High Dynamic Range (HDR) | Smart TV (Google TV)

Z9K Series

Z9K Series

Real 8K exhilaration.
Unreal immersion.


Our flagship 8K Mini LED TV powered by Cognitive Processor XR™ brings out supreme contrast and razor-sharp clarity. Everything is upscaled close to 8K quality. Cinematic sound and pictures, precisely aligned.

  • XR-75Z9K

    189 cm (75")
    (incl. VAT)
  • XR-85Z9K

    215 cm (85")
    (incl. VAT)

  • CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM0



  • CES® 2022 Innovation Awards, award to BRAVIA CORE0


  • The Annual TV Shootout evaluation event was created by Value Electronics and the TV Shootout name is a trademark owned by Value Electronics. King of TV® is a registered trademark of Value Electronics0

Razor-sharp, crystal clear 8K

Our Cognitive Processor XR™ upscales any content to near 8K quality so everything you love is more detailed, more immersive, more real.

Detail of TV screen showing gold and blue crystals with Sony XR logo in foreground to left

Max contrast. Mini LED.

Supreme contrast is all about peak brightness and deep blacks. XR Backlight Master Drive™ brings out the unparalleled contrast of our 8K Mini LED.

Detail of corner of TV showing white dots on screen to left and red, turquoise and clear crystals to right

Cinematic. Dramatic.

Powered by Cognitive Processor XR™, four frame tweeters reproduce sound straight from the screen. Just like, you guessed it, the cinema.

BRAVIA TV screen showing conductor and orchestra with sound waves radiating out in concentric rings from the centre of the screen

Discover new ways to enjoy TV with BRAVIA CAM

You're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting and optimises the picture and sound accordingly. There's also gesture controls, video chat and many other fun, new experiences waiting to be explored. 0  1

The optimal viewing experience, wherever you are

Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. This means audio - including dialogue - is clearer and more immersive with picture brightness tailored to your viewing environment.

Every picture, optimised to your position in the room

Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and colour sensor in the TV optimises pictures to light conditions for the best possible viewing experience.

The ideal sound experience from anywhere

BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you'll enjoy the same sound quality as if you're sitting right in front of the TV.

Hear voices clearly, no matter where you are

By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer.

Discover new ways to enjoy TV with BRAVIA CAM

Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Proximity Alert allows you to set a recommended viewing distance for your child and alerts you if they get too close to the TV.

Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.

Enjoy video chat with friends and family on the big screen

Catch up with your friends and family, on the big screen. Enjoy more fun by connecting your TV with BRAVIA CAM.

Easy to connect, easy to close

Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.01
BRAVIA TV with screenshot of God of War: Ragnarok showing a boat on a river and bridge in background with PS5™ console, controller and PS5™ logo to the right of the TV and PEGI 18 logo bottom right

See what makes this TV special

Eco message

Designed with the environment in mind


Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

  • Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
  • Power Saving Mode helps save energy by adjusting the display brightness
  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed