Our OLED screens have more than 8 million self-illuminating pixels that are precisely and individually controlled. Because each pixel can be activated or turned off completely, the variation between light and dark is greatly enhanced compared to regular screens, with incredibly deep blacks and dazzling lights. Powered by XR Processor™ and our unique panel control technology, colour and contrast are boosted for exceptionally realistic pictures. They deliver more accurate detail, depth and textures in dark scenes, making OLED TV especially good for movies.
Our LCD televisions use advanced backlighting to fill the screen with brightness, reproducing colourful scenes even in bright rooms. Our Mini LED and Full Array LED TVs are powered by our XR Processor™ for truly superlative contrast. When combined with our unique backlight control technologies, on-screen lighting is precisely controlled for not only brightness, but also true-to-life contrast.
Movies include a lot of dark scenes so it’s important to have a TV with deep blacks and dazzling lights to bring scenes alive with depth and detail. You'll also want harmony between what you see and what you hear so you can enjoy a more realistic, theatre-like experience.
The main issue when watching fast-moving sports like football and motor racing is blur. Make sure you choose a TV with enhanced sharpness to keep the action clear.