World Aquatics Partnership

Sony is an official global partner of World Aquatics for the four years from 2025 to 2028. World Aquatics, the international governing body for six aquatic sports – swimming, water polo, diving, artistic swimming, open water swimming and high diving – strives to develop all aquatics under the vision of "A world united by water, for health, life and sport." Sony aims to continue delivering Kando* to people around the world under its mission to "Create the future of entertainment through the power of technology together with creators." Both parties have a mutual understanding of each other's philosophies and work together to apply technology to promote aquatics to a global audience.

Visit and view our World Athletics Moments image gallery here

Laura Lahtinen FIN competes in the Women’s 200m Butterfly Heat 3 at the World Aquatics Swimming Championships (25m) 2024 at the Duna Arena, Budapest, Hungary. Thursday 12 December 2024.

Sony further contributes to sharing the awe-inspiring moments of aquatics athletes’ achievements with the world. Photographers and videographers use cutting-edge Sony technology, including Alpha mirrorless cameras, versatile interchangeable lenses including G Master lenses, Cinema Line cameras, system cameras and broadcast solutions. This allows for the high-quality capture of athletes' emotional moments, conveying their beauty to the audience in real time. Hawk-Eye Innovations, a Sony group company, also contributes to fair competition management through its video replay services, creating an environment where athletes can compete seriously and enabling the emergence of emotional moments.

*Kando is a Japanese word that roughly translates to “the sense of awe and the emotion you feel when experiencing something beautiful and amazing for the first time”.