frank doorhof sony alpha 7R lady with blue eyes holding her hands against her face wearing red gloves

Maximum Impact

Frank Doorhof

Any photograph is the sum of its parts: planning, composition, lighting, exposure, the photographic tools used, and anything else the photographer chooses to put in the frame. From how these parts combine you can see the artistic fingerprint of the photographer, their visual DNA. Frank Doorhof’s work encapsulates this perfectly; bold, colourful, full of impact, and stylistically redolent of superhero comics and genre movies, they hold nothing back. It’s something he calls ‘going all-in’, and it’s made his work hugely successful and distinctive.

frank doorhof sony alpha 7RII lady with purple and red hair partially hidden © Frank Doorhof | Sony α7R II + 24-70mm f/2.8 GM | 1/125s @ f/8, ISO 100

Frank grew up watching MTV and was bewitched by pop videos’ use of motion and colour, the flowing 80s fabrics and how everything was lit, which went on to have a huge influence on his work.

Fashion photography, for me, was never about a pretty face, it’s about visual impact and story. The more vibrant and elaborate the model’s costume, the more exciting the location or impactful the lighting, the more interesting it is for me.
frank doorhof sony alpha 7RII lady wearing a red dress poses in front of a gothic building © Frank Doorhof | Sony α7R II + 24-70mm f/2.8 GM | 1/160s @ f/11, ISO 100

Lighting is one of the things Frank fell in love with early in his photographic career. “You can literally change the light to do whatever you want,” he explains, “It’s all up to you. So many photographers are controlled by their lighting, but it should be the other way around.”

A lot of photographers overthink fashion lighting, he says, which holds them back from being creative: “You have to think about the image in your mind, and from there you’ll know where to put the lights to help you tell that story. Concentrate on the shadows and the rest will follow.”

frank doorhof sony alpha 7RII lady wearing a silver dress standing in front of an aeroplane © Frank Doorhof | Sony α7R II + 12-24mm f/4.5-5.6 | 1/160s @ f/11, ISO 100

Frank adds that it’s important not to be afraid of strong shadows in fashion photography, even if they’re obscuring the model’s face, since fashion is about the look and the impact of styling. For Frank, shadows are another way to go ‘all out’.

“Some of the shots I do,” he explains, “are really dark, so much so that you can’t tell who the model is. If you don’t embrace that, people will tell you it’s a mistake, but if it’s done with confidence, they’ll say it’s amazing. Open up fashion mags, and you’ll see loads of deep dark shadows.”

frank doorhof sony alpha 7R lady with blue eyes holding her hands against her face wearing red gloves © Frank Doorhof | Sony α7R + 24-70mm f/2.8 ZA SSM | 1/100s @ f/2.8, ISO 2500

When he’s pushing the contrast like this, Frank says his α7R III helps enormously. “One of the reasons I love my Alpha cameras is the amazing dynamic range of the sensors. Before, I found I was using exposure bracketing to cover what I wanted in my shot, but from my α99 to now on the α7R III, I get all I need in one frame, and just make minor adjustments in Lightroom. This allows me to start doing things like aiming a strobe right at the camera, really pushing the limits, and I still get the quality I need.”

frank doorhof sony alpha 7RIII lady stands with her arms outstretched in the dark with a blue light shining across her © Frank Doorhof | Sony α7R III, ISO 100

In these situations, Frank finds his Alpha’s EVF a great help, explaining, “although I’m old school, the EVF is helpful to work out exposure, because what you see is what you get. Say I’m working at 1/125 sec with the flash, I can start stopping down the aperture, making the image darker, and if it looks good at f/16, I just need to meter the strobes for that, and I’m good to go.”

frank doorhof sony alpha 99 lady in a red dress made from paper fans with red smoke in the background © Frank Doorhof | Sony α99 + 85mm f/1.4 | 1/100s @ f/10, ISO 100

Lens choice is another area in which Frank isn’t afraid to push the boundaries. “I use the 24-70mm f/2.8 G Master a lot as it’s so versatile for fashion. You’ve got wide angle and short telephoto, so a whole range of looks. I can get a pretty normal looking headshot at 70mm, with a bit of compression, or I can go wide and play with that distortion, getting the model’s hands or feet close to the lens.”

I love to use the FE 12-24mm f/4 G too - it’s in no way a typical fashion lens, but then there’s no such thing as that for me.
frank doorhof sony alpha 7RIII lady wearing a bronze dress against a brown wall © Frank Doorhof | Sony α7R III + 24-70mm f/2.8 GM | 1/125s @ f/5.6, ISO 100

His final piece of advice for fashion photography? “Go for it. If you use a lens that is wider, embrace that distortion and use it to maximise the story you want to tell. If the lens compresses; do the same thing.”

Know your kit by heart and understand lighting. Lighting is the language of photography. If you do this you can fully focus on the story you want to tell. Photography is freezing unique moments in time that never come back. Don't let yourself held back by not knowing what to do. Shoot it.

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Frank Doorhof

Frank Doorhof | Netherlands

"Why fake it when you can create it"

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