Will Burrard-Lucas
Alpha Universe

Will Burrard-Lucas

UK

Africa is where I can live life to the fullest, connect with nature, find adventure, live as a family and be free just to be myself. It is were I feel most alive and feel emotions most intensely; wonder, happiness, peace, solitude, fear and excitement.

Will Burrard-Lucas is a wildlife photographer from the UK. His passion for Africa and its wildlife took root at a young age, having spent several years of his childhood growing up in Tanzania. Fifteen years later, whilst at university, the advent of the affordable digital cameras saw Will take up photography. Within a short space of time, his new interest in photography had merged with his passion for the natural world and, whenever possible, he would travel to photograph wildlife. At the same time, he started using the Internet to share images and build his brand. By 2010, the foundations of his business had been established and he took the leap to become a full time wildlife photographer. Whenever possible, Will prefers to get close to his wild subjects and use a wide-angle lens to capture a more intimate perspective. Initially, he achieved this by crawling up to unthreatening species such as meerkats. However, he also dreamt of doing this with iconic African animals such as lions and elephants. To achieve this he created a remote-control camera buggy in 2009 which he called “BeetleCam”. The buggy soon proved itself and to this day Will continues to use it to capture fresh perspectives in his work. Will has also developed sensors to detect animals and automatically trigger his cameras. Deploying these “camera traps” for weeks or months at a time has allowed him to capture rare photographs of secretive and nocturnal wildlife. In 2014, Will founded Camtraptions Ltd to turn his creations for remote and camera trap photography into products for photographers and filmmakers around the world. Will has always endeavoured to utilise new technologies to push the boundaries of wildlife photography. As digital cameras evolved, advances in lowlight sensitivity made it possible to photograph nocturnal wildlife in ways that were not previously possible. This inspired Will to embark on a long-term project to reveal African wildlife at night, using tools such as camera traps and BeetleCam, to capture animals under the starry night sky. In 2017, Will’s portfolio titled “African Wildlife at Night” won first prize in the Natural World category of the Sony World Photography Awards. In 2017, Will embarked on a new project titled “Land of Giants” which was part-funded by a grant from Sony. The aim of this project was to document the last of Africa’s iconic elephants with tusks reaching down to the ground, in collaboration with the Tsavo Trust and Kenya Wildlife Service. In 2019, “Land of Giants” was released as a coffee table book in support of the Tsavo Trust. In 2019, Will used his Camtraptions system to capture the first high-quality camera trap images of a melanistic leopard in Africa, which will be the focus of his next book due in 2020. Supporting conservation causes has long been a driving motivation behind Will’s work. Over the years he has partnered with NGOs such as WWF, African Parks and ZSL. Through his images, Will aims to inspire people to celebrate and conserve the natural wonders of our planet.

Ambassador's cameras and lenses

ILCE-9

α9 featuring full-frame stacked CMOS sensor

ILCE-9

ILCE-7RM3

α7R III 35mm full-frame camera with autofocus

ILCE-7RM3

ILCE-7RM4

α7R IV 35mm full-frame camera with 61.0MP

ILCE-7RM4

ILCE-6600

α6600 premium E-mount APS-C camera

ILCE-6600

SEL400F28GM

FE 400mm F2.8 GM OSS

SEL400F28GM

SEL1635GM

FE 16-35mm f/2.8 GM

SEL1635GM

SEL2470GM

FE 24-70mm F2.8 GM

SEL2470GM

SEL70200GM

FE 70-200mm F2.8 GM OSS

SEL70200GM

SEL90M28G

FE 90mm F2.8 Macro G OSS

SEL90M28G

SEL1635Z

Vario-Tessar T* FE 16-35mm F4 ZA OSS

SEL1635Z

SEL2470Z

Vario-Tessar T* FE 24-70mm F4 ZA OSS

SEL2470Z

SEL50F14Z

Planar T* FE 50mm F1.4 ZA

SEL50F14Z

SEL1018

E 10-18mm F4 OSS

SEL1018

SEL24F14GM

FE 24mm f/1.4 GM

SEL24F14GM

SEL14TC

1.4x Teleconverter Lens

SEL14TC