Chris Schmid
Alpha Universe

Chris Schmid

Switzerland

"Imagery is powerful. A single shot can capture an emotion or trigger a feeling within."

Sony Ambassador and represented by National Geographic Image Collection, Chris Schmid, has dedicated his life to documenting the natural beauty of our planet. His photographs are an invitation to discover the world with wide eyes and vibrant enthusiasm. His aim is always the same: to approach nature right at its heart in order to raise awareness around the fragility of our earth and inspire action to preserve it. Specialising in wildlife and documentary photojournalism, the quality of Chris’ work is reflected in the widespread recognition he has received. His photographs have been published in magazines such as National Geographic, BBC and GEO, and he has won numerous awards for his photography. But these prizes have never been his motivation. His tireless efforts to document and protect the few remaining areas of wilderness are fuelled by a love for the natural world and a desire to protect what's left. Chris is deeply committed to wildlife conservation and works closely with WildAid, an environmental organization based in San Francisco with the aim of reducing demand for illegal wildlife products. Chris is also a contributor to the Remembering Elephants and Remembering Great Apes projects, the Born Free Foundation fund-raising book and exhibition, illustrated by the world’s finest wildlife photographers.

Ambassador's cameras and lenses

ILCE-7RM3

α7R III 35mm full-frame camera with autofocus

ILCE-9

α9 full frame mirrorless camera with stacked CMOS sensor

ILCE-7RM2

α7R II with back-illuminated full-frame image sensor

ILCE-6300 / ILCE-6300L / ILCE-6300M

α6300 E-mount camera with APS-C Sensor

SEL400F28GM

FE 400mm F2.8 GM OSS

SEL50F14Z

Planar T* FE 50mm F1.4 ZA

SEL70200GM

FE 70-200mm F2.8 GM OSS

SEL100400GM

FE 100-400mm G Master super-telephoto zoom lens

SEL85F14GM

FE 85mm F1.4 GM

SELP28135G

FE PZ 28-135mm F4 G OSS

SEL70200G

FE 70-200mm F4 G OSS

SEL2470Z

Vario-Tessar T* FE 24-70mm F4 ZA OSS

SEL1635Z

Vario-Tessar T* FE 16-35mm F4 ZA OSS

SEL35F28Z

Sonnar T* FE 35mm F2.8 ZA

SEL28F20 / SEL28F20FEC / SEL28F20UWC

FE 28mm F2

SEL14TC

1.4x Teleconverter Lens