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Four BRAVIA XR TVs displaying full-screen images of different types of crystal in incredible detail and colour Four BRAVIA XR TVs displaying full-screen images of different types of crystal in incredible detail and colour

Introducing
the next generation of 
BRAVIA XR™ TVs

Learn more

THE LATEST

Discover the all-new BRAVIA XR TV range

Discover the all-new BRAVIA XR TV range

The Sony WH-CH720N headphones

WH-CH720N

Feat. our acclaimed Noise Cancelling

The Sony WH-CH520 headphones

WH-CH520

50hrs non-stop music

SEL50F14GM

SEL50F14GM

Standard prime FE 50mm F1.4 GM

Xperia – The choice of Creators

Xperia – The choice of Creators

Smartphone for the creators. Create like a pro on the go.

INZONE x EXCEL ESPORTS team sponsorship

INZONE x EXCEL ESPORTS team sponsorship

Learn more

Product image of the ZV-1F

Vlog camera ZV-1F

Elevate your vlogging

Xperia 1 IV

Xperia 1 IV

Enhance your BRAVIA experience

Enhance your BRAVIA experience

Choose your perfect soundbar

α7R V

α7R V

The evolution of resolution

SRS-XV900

SRS-XV900

Stunning sounds from a wireless speaker

Sony Music artist Sza wearing her LinkBuds S

True wireless headphones

Discover the range

WHAT'S HOT

Explore Our Latest Products

A95K
A95K | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
A95K Series
5
(1000)

Starting at (incl. VAT)

WH-1000XM5
WH-1000XM5 Wireless Noise Cancelling Headphones
WH-1000XM5
3
(100)

Starting at (incl. VAT)

ILCE-7RM5
α7R V full-frame high-resolution camera
ILCE-7RM5
3.5
(200)

Starting at (incl. VAT)

HT-A9
360 Spatial Sound Mapping Dolby Atmos®/DTS:X® Home Theater System | HT-A9
HT-A9
4.5
(300)

Starting at (incl. VAT)

PROMOTIONS AND OFFERS

α UNIVERSE

α UNIVERSE

α UNIVERSE

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