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The Power of Imaging

Wherever you are and whatever’s going on, a Sony α or Cyber-shot™ camera puts precision, style and convenience in your hands to capture the moment in your own unique way.

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Meet the Sony family

Whether you’re taking a photo of friends at a picnic, your baby’s first step or an unforgettable sunset from atop Mt. Kilimanjaro, there’s a Sony camera that makes it easy. The question is—which one? This concise guide introduces you to the Cyber-shot™, α E-mount and A-mount cameras.

Amazing Exmor™ full-frame sensor

Amazing sensors

Sony's industry-leading sensors deliver great dynamic range, high sensitivity and low noise, for a level of image detail and quality never before available in mobile phone, compact and SLT cameras.

Professional lenses

Professional lenses

Get sharp details, smooth colour gradations and beautiful bokeh. Sony’s wide range of high-performance lenses feature distinctive optical technology that produces images of exceptional quality.

Powerful processing engine

Powerful processing engines

Fast, high-fidelity BIONZ™ and BIONZ X™ image processors capture every nuance of the scene even when shooting in burst mode, while allowing the utmost control in post-processing.

  • Great imagesGreat images
  • Intuitive controlsIntuitive controls
  • Superior designSuperior design
  • Expanded creativityExpanded creativity

Interchangeable-lens cameras

Stretch your imagination with the flexibility provided by different lenses.

  • A-MountA-mount
  • E-MountE-mount

Precision tools for premier results.

Imagine the picture, then choose your lens.

From zoom to macro, a different lens gives you different shooting capabilities. Sony’s wide range means it’s easy to select a lens that makes your vision possible. Want to pick out a striking architectural detail, four stories up? Choose a zoom. Or has a dew-covered blade of grass caught your attention? Capture that world with a macro.

Meet your match

Whether you’re looking for another lens for your camera, or a new body to match your lenses, this simple compatibility chart will help you find the perfect fit.

Point and shoot cameras

In many ways as convenient as a phone camera, but offering better image quality and more creativity.

  • Smartphone partnerSmartphone partner
  • Casual shootingCasual shooting
  • Big ZoomBig zoom
  • Expert capabilityExpert capability

Creativity, accessorised

As much as you can do with a Sony camera right out of the box, you can still raise your game with a number of selected additions. Slide a viewfinder, external flash, microphone or more into the built-in hot shoe and let your creativity run wild. They're not just accessories—they're extensions of your mind.

Made for memories

Sony’s PlayMemories suite makes it easy to enjoy favourite photos and videos on a smartphone, uploaded to Facebook, and much more.

Sony’s PlayMemories Suite

Sony World Photographic Awards

Sony World Photography Awards

Eager student or established professional? There’s a category for you to enter, and it’s free.

Sony’s Photo Community

Sony’s Photo Galleries

Share your best shots, get inspired, and get involved.

Sony EU Photo Site

Capture One Express (for Sony)

Enjoy outstanding quality, colours and detail with this essential RAW converter.

FOR OWNERS