The Power of Imaging
Wherever you are and whatever’s going on, a Sony α or Cyber-shot™ camera puts precision, style and convenience in your hands to capture the moment in your own unique way.
Whether you’re taking a photo of friends at a picnic, your baby’s first step or an unforgettable sunset from atop Mt. Kilimanjaro, there’s a Sony camera that makes it easy. The question is—which one? This concise guide introduces you to the Cyber-shot™, α E-mount and A-mount cameras.
Sony's industry-leading sensors deliver great dynamic range, high sensitivity and low noise, for a level of image detail and quality never before available in mobile phone, compact and SLT cameras.
Get sharp details, smooth colour gradations and beautiful bokeh. Sony’s wide range of high-performance lenses feature distinctive optical technology that produces images of exceptional quality.
Fast, high-fidelity BIONZ™ and BIONZ X™ image processors capture every nuance of the scene even when shooting in burst mode, while allowing the utmost control in post-processing.
Stretch your imagination with the flexibility provided by different lenses.
From zoom to macro, a different lens gives you different shooting capabilities. Sony’s wide range means it’s easy to select a lens that makes your vision possible. Want to pick out a striking architectural detail, four stories up? Choose a zoom. Or has a dew-covered blade of grass caught your attention? Capture that world with a macro.
Whether you’re looking for another lens for your camera, or a new body to match your lenses, this simple compatibility chart will help you find the perfect fit.
In many ways as convenient as a phone camera, but offering better image quality and more creativity.
As much as you can do with a Sony camera right out of the box, you can still raise your game with a number of selected additions. Slide a viewfinder, external flash, microphone or more into the built-in hot shoe and let your creativity run wild. They're not just accessories—they're extensions of your mind.
Protect and carry your camera easily—and in style—with these durable accessories; choose from the many options besides classic black.
Sophisticated charging unit has LEDs to let you track charging progress; use the Quick Charge option when time is tight.
Long photo sessions with the camera in a vertical position can strain your wrists and make controls difficult to reach; problem solved with vertical grips.
An external flash dramatically increases your shooting options, letting you take great pictures in situations and under conditions previously untenable.
Shooting a documentary, an art-house short, or just your child’s birthday picnic? A professional-level microphone will greatly improve the results.
The OLED electronic viewfinder lets you see real-time results of camera adjustments in colour + detail.
Set your camera up on a sturdy tripod, and trip the shutter from a distance via remote control. You’ll be amazed at the new photo opportunities you start to see.
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