The Power of Imaging
Wherever you are and whatever’s going on, a Sony α or Cyber-shot™ camera puts precision, style and convenience in your hands to capture the moment in your own unique way.
Whether you’re taking a photo of friends at a picnic, your baby’s first step or an unforgettable sunset from atop Mt. Kilimanjaro, there’s a Sony camera that makes it easy. The question is—which one? This concise guide introduces you to the Cyber-shot™, α E-mount and A-mount cameras.
Sony's industry-leading sensors deliver great dynamic range, high sensitivity and low noise, for a level of image detail and quality never before available in mobile phone, compact and SLT cameras.
Get sharp details, smooth colour gradations and beautiful bokeh. Sony’s wide range of high-performance lenses feature distinctive optical technology that produces images of exceptional quality.
Fast, high-fidelity BIONZ™ and BIONZ X™ image processors capture every nuance of the scene even when shooting in burst mode, while allowing the utmost control in post-processing.
Stretch your imagination with the flexibility provided by different lenses.
From zoom to macro, a different lens gives you different shooting capabilities. Sony’s wide range means it’s easy to select a lens that makes your vision possible. Want to pick out a striking architectural detail, four stories up? Choose a zoom. Or has a dew-covered blade of grass caught your attention? Capture that world with a macro.
Whether you’re looking for another lens for your camera, or a new body to match your lenses, this simple compatibility chart will help you find the perfect fit.
In many ways as convenient as a phone camera, but offering better image quality and more creativity.
As much as you can do with a Sony camera right out of the box, you can still raise your game with a number of selected additions. Slide a viewfinder, external flash, microphone, or more into the built-in hot shoe and let your creativity run wild. They’re not just accessories—they’re extensions of your mind.
Sophisticated charging unit has LEDs to let you track charging progress; use the Quick Charge option when time is tight.
Long photo sessions with the camera in a vertical position can strain your wrists and make controls difficult to reach; problem solved with vertical grips.
An external flash dramatically increases your shooting options, letting you take great pictures in situations and under conditions previously untenable.
Shooting a documentary, an art-house short, or just your child’s birthday picnic? A professional-level microphone will greatly improve the results.
The OLED electronic viewfinder lets you see real-time results of camera adjustments in colour + detail.
Set your camera up on a sturdy tripod, and trip the shutter from a distance via remote control. You’ll be amazed at the new photo opportunities you start to see.
Protect and carry your camera easily—and in style—with these durable accessories; choose from the many options besides classic black.
Turn photos and videos into beautifully organised memories to be enjoyed on a smartphone, PC, tablet, or more.
Easily organise your photos and videos, then share them with just one click.
Do more on the go, like sharing photos right from your camera or controlling it with your smartphone.
Add new features to your camera; just download shooting and editing apps, plus future enhancements when available.
Turn your PlayStation®3 into your creative playground with game-like editing controls, Remote Play features, and more.
Eager student or established professional? There’s a category for you to enter, and it’s free.
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