Z9K | BRAVIA XR | MASTER Series | Mini LED | 8K | High Dynamic Range (HDR) | Smart TV (Google TV)

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Our flagship 8K Mini LED TV powered by Cognitive Processor XR™ delivers supreme contrast and razor-sharp clarity. Cinematic sound and pictures, precisely aligned.

5 Year Guarantee
8K Mini LED TV with Cognitive Processor XR™, XR Backlight Master Drive™, Acoustic Multi-Audio™, BRAVIA CAM™, and gaming features.
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£7,499.00
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Our flagship 8K Mini LED TV powered by Cognitive Processor XR™ delivers supreme contrast and razor-sharp clarity. Cinematic sound and pictures, precisely aligned.

5 Year Guarantee
8K Mini LED TV with Cognitive Processor XR™, XR Backlight Master Drive™, Acoustic Multi-Audio™, BRAVIA CAM™, and gaming features.

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Features

Razor-sharp, crystal clear 8K

Our Cognitive Processor XR™ upscales any content to near 8K quality so everything you love is more detailed, more immersive, more real.

  1. TV image is simulated. The actual look of the TV may differ, depending on model, size and region.

Max contrast. Mini LED.

Supreme contrast is all about peak brightness and deep blacks. XR Backlight Master Drive™ brings out the unparalleled contrast of our 8K Mini LED.

  1. TV image is simulated. The actual look of the TV may differ, depending on model, size and region.

Cinematic. Dramatic.

Powered by Cognitive Processor XR™, four frame tweeters reproduce sound straight from the screen. Just like, you guessed it, the cinema.

  1. TV image is simulated. The actual look of the TV may differ, depending on model, size and region.

Best seat. Anywhere. Anytime.

Just because your favourite seat is the sofa in the corner, why should that compromise your viewing? BRAVIA CAM™ recognises where you’re sitting and optimises settings accordingly.

  1. Actual look of TV and BRAVIA CAM may differ depending on models, size and region. Feature availability varies by models.
  2. Feature will be available via a future firmware update.

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.

  1. ©2022 Sony Interactive Entertainment LLC. God of War is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.
  2. PS5™ system sold separately. Design and specifications are subject to change without notice. “PlayStation” and "PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc. God of War Ragnarök available now.

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.

  1. ©2022 Sony Interactive Entertainment LLC. God of War is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.
  2. PS5™ system sold separately. Design and specifications are subject to change without notice. “PlayStation” and "PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc. God of War Ragnarök available now.

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.

  1. ©2022 Sony Interactive Entertainment LLC. God of War is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.
  2. PS5™ system sold separately. Design and specifications are subject to change without notice. “PlayStation” and "PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc. God of War Ragnarök available now.

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.

  1. ©2022 Sony Interactive Entertainment LLC. God of War is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.
  2. PS5™ system sold separately. Design and specifications are subject to change without notice. “PlayStation” and "PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc. God of War Ragnarök available now.

Definitive 8K pictures. Razor-sharp. Supremely detailed.

Cognitive Processor XR™ upscales resolution and dynamic range on this 8K Mini LED so you can feel incredibly real scenes in immersive 8K.

Full of LEDs. Full of contrast.

Dazzling highlights, deep blacks, natural mid tones. XR Backlight Master Drive™ controls thousands of ultra dense Mini LEDs with absolute precision and independence for our maximum brightness.

Extended colour volume, now see every shade and hue

Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.

Everything upscaled close to 8K quality

Whatever the content or source, images are upscaled close to 8K. XR 8K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

  1. Upscaled, simulated and enhanced 8K images will vary based on source content.

Intelligent motion processing for fast-moving, blur-free scenes

By analysing motion across several frames, Cognitive Processor XR™ with XR Motion Clarity™ ensures fast-moving sports and action-packed movies stay smooth, bright and clear.

Beautiful colours. Any angle. Any environment.

With X-Anti Reflection™, pictures are clearer with less reflection and glare. X-Wide Angle™ keeps pictures looking as beautiful from the sides as they do from the centre.

Synchronised. Vibrating. Cinema-like sound.

Four vibrating frame tweeters. Hear sound straight from the screen, perfectly synchronised with action. Powered by Cognitive Processor XR™, every sound becomes immersive.

Sound and pictures, precisely aligned

With Acoustic Multi-Audio™, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.

Frame Tweeter.Optimal sound position.

More expansive, more powerful, more spatial. Our Frame Tweeter vibrates the frame, projecting sound forwards. By evaluating the position of all speakers, sound is perfectly balanced.

All your entertainment upscaled to 3D surround sound

XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Clear Voice.Precise dialogue.

Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

Acoustic Center Sync

With Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.

  1. This feature works with compatible models. Please see https://www.sony.net/hav_faq Product availability varies by country or region.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.

  1. This feature works with compatible models. Please see https://www.sony.net/hav_faq Product availability varies by country or region.

Jaw-dropping graphics. Immersive soundscapes. Game on.

Be right at the heart of the action with BRAVIA XR™. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.

  1. ©2022 Sony Interactive Entertainment LLC. God of War is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.
  2. PS5™ system sold separately. Design and specifications are subject to change without notice. “PlayStation” and "PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc. God of War Ragnarök available now.

Auto HDR Tone Mapping 

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

  1. ©2022 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. “Polyphony Digital logo”, “Gran Turismo” and “GT” are registered trademarks of Sony Interactive Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. Any depiction or recreation of real-world locations, entities, businesses or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. All rights reserved.
  2. Screen images simulated.

Auto Genre Picture Mode

BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

  1. Screen images simulated.
  2. This function works when Auto Picture Mode is ON.

What you want to watch all in one place

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

  1. Some apps, contents and/or features may not be available in all countries. Subject to availability.
  2. User must connect to a Google account to use certain advertised features.
  3. Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube, Chromecast built-in, Google Meet, and other marks are trademarks of Google LLC.

Bring the cinematic experience home, enjoy movies included with BRAVIA™

Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

  1. Time period that streaming is available for depends on model.
  2. Number of credits differs depending on model.
  3. Spider-Man: No Way Home: ©2022 CTMG. All Rights Reserved. MARVEL and all character names:© & TM MARVEL. https://www.sony.net/bravia-core

Bring the cinematic experience home, enjoy movies included with BRAVIA™

Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

  1. Time period that streaming is available for depends on model.
  2. Number of credits differs depending on model.
  3. Spider-Man: No Way Home: ©2022 CTMG. All Rights Reserved. MARVEL and all character names:© & TM MARVEL. https://www.sony.net/bravia-core
  4. BRAVIA CORE is available in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates.

Control your smart home with help from Google

Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

  1. Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.
  2. Google Assistant is not available in certain countries and languages. Availability of services varies by region, country and language.
  3. Some smart home devices are required.

Sleek and simple.Backlit remote.

Designed compact in aluminium, our premium remote is easy to use with simplified buttons and a backlight so you can see everything, even in the dark.

  1. Remote design and specification differ depending on region and country.

Easy to wipe,always stays clean

Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material. 

  1. Clean exterior surfaces gently with a dry, clean cloth or household disinfectant wipe (such as Clorox Disinfecting Wipes). Do not spray disinfectant directly on the remote.
  2. Proven 99.9% or more effective against bacterial growth on remote control buttons based on JIS Z2801 testing. This material is not antiviral. There is no guaranteed effect against viruses such as COVID-19.
  3. Remote design and specification differ depending on region and country.

Easy to wipe,always stays clean

Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. 

  1. Clean exterior surfaces gently with a dry, clean cloth or household disinfectant wipe (such as Clorox Disinfecting Wipes). Do not spray disinfectant directly on the remote.
  2. Remote design and specification differ depending on region and country.

A handy way to control your TV

As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

  1. Feature will be available via a future firmware update.

Proximity Alert

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

  1. Feature will be available via a future firmware update.

Video chat on a bigger screen

Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM™. 

Entertainment for the environment

BRAVIA™ combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.

Packed with Eco-friendly features

BRAVIA™ combines high picture and sound quality and also cares about the planet with initiatives that help reduce environmental impact. These initiatives enable users to reduce energy consumption, reduce the use of overall virgin plastic by approximately 60% and cut packaging size by 15% and total weight by 12%.

Optimising brightness and power consumption

Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.

Auto Power Saving 

With BRAVIA CAM™, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.

  1. BRAVIA CAM availability varies by country and region.
  2. BRAVIA CAM might need to be purchased separately depending on the model.
  3. Feature will be available via a future firmware update.
  4. This function can be turned ON and OFF. The time until dimming and the level of darkness is adjustable.

Beautiful design. Made durable. With less virgin plastic.

Sony-developed SORPLAS™ recycled plastics are used in our TVs to minimise virgin plastics by approximately 60, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. What's more, our new packaging uses around 48 less plastic volume.

  • SORPLAS™ may not be used for parts depending on the time of production.
  • SORPLAS™ usage depends on product and varies by region and country.
  • [FN|Compared to FY18 models. The ratio may vary by model and size.
    ]
    1. The products with 60% reduction are only available with certain models and in certain regions and countries.

    Less packaging. Less CO2.

    Our new packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.[FN|Compared to FY18 models. The ratio may vary by model and size.
    ]

    One Slate. Truly minimalist. Definitively immersive.

    Our minimalist One Slate design offers an immersive viewing experience, whether positioned on a stand or mounted on a wall. Seamless Edge styling with a single pane of tempered glass in a minimised bezel keeps you focused on the picture without distraction.

    1. Actual look may differ depending on TV size.
     

    Seamless Edge.Almost no bezel.

    Designed virtually frameless, this TV focuses your eyes on what's important - the picture. A hairline finish and folding line around the edge give it a prestigious, sophisticated look.

    1. Actual look may differ depending on TV size.

    Prestige multi-position stand, choose one of three ways

    A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

    1. Actual look may differ depending on TV size.

    Clutter-free from every angle

    Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, sides and back. Even the areas you can’t see are neat and tidy.

    1. Actual look may differ depending on TV size.

    8K Mini LED 

    Whatever you're watching, you'll see it upscaled close to 8K

    quality thanks to our unique Cognitive Processor XR™ for even more detail and texture on the big screen. You'll also enjoy exceptional contrast from an 8K Mini LED screen that's expertly controlled by our unique XR Backlight Master Drive technology to deliver dynamic range like never before. See incredibly deep blacks and dazzling lights, as well as beautifully natural mid tones, without flare or halos around highlights. 

    Cognitive Processor XR™

    Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

    XR Backlight Master Drive

    Our XR Backlight Master Drive utilises a unique local dimming algorithm to divide the tiny and high-dense Mini LED backlight into small LED units. Powered by our Cognitive Processor XR™, it precisely and independently controls each unit, focusing light for maximum brightness without flare or halos around highlights. This technology displays an unprecedented dynamic range with scenes full of incredibly deep blacks, dazzling lights and natural mid tones.

    XR Contrast Booster 20

    By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

    XR HDR Remaster

    With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

    8K XR Super Resolution

    XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 8K pictures with four times the resolution of 4K for scenes rich in depth, texture and detail.

    8K XR Smoothing

    XR Smoothing creates smooth, natural 8K pictures as you watch, without the “banding" that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

    X-Wide Angle

    Watching TV from the sides is now as satisfying as from the centre. Sony's original optical design to control light from the backlight, the X-Wide Angle panel ensures colours stay true from wherever you're watching.

    XR Motion Clarity

    Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyses motion across several frames to ensure action stays smooth, bright and clear.

    X-Anti Reflection

    It's sometimes difficult to watch dark movies in a bright room due to screen reflection. X-Anti Reflection reduces glare caused by sun or lamp light so you can see pure blacks in brightness and enjoy clear pictures without distraction.

    Variable Refresh Rate

    With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

    4K/120fps

    Get the edge on the competition with BRAVIA. With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.

    Auto Low Latency Mode

    With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. You'll enjoy smoother, more responsive gameplay – vital for fast-moving, high-intensity games.

    Auto Genre Picture Mode

    BRAVIA automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.

    Auto HDR Tone Mapping

    With Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5™ console’s initial setup. Your PS5™ automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen.

    Acoustic Multi-Audio™ 

    Our Acoustic Multi-Audio™ technology includes four frame tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With front facing subwoofers, you'll enjoy powerful bass too, wherever you place your TV. 

    Ambient Optimization Pro

    Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. This means audio - including dialogue - is clearer and more immersive with picture brightness tailored to your viewing environment.

    Bluetooth connectivity

    Connect Bluetooth® compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.

    Sound Auto Calibration - L/R balance adjustment

    BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you'll enjoy the same sound quality as if you're sitting right in front of the TV.

    Picture Auto Calibration

    Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and colour sensor in the TV optimises pictures to light conditions for the best possible viewing experience.

    Light & Colour Sensor

    When the hue of a light source in a room changes, for example between cool and warm, colours of the TV picture change accordingly and can become unnatural. This TV includes an RGB light sensor that optimises colour and brightness of the picture to the light source and room environment.

    Sound Auto Calibration - Auto Voice Zoom

    By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer.

    Google TV

    Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

    Voice Search

    Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

    Hands-free Voice Search

    Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

    Works with Apple AirPlay / Apple HomeKit

    With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

    Works with Ok Google

    Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say “Ok Google" to get started.

    Works with Alexa

    Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.

    Chromecast built-in

    Go from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.

    Dolby Vision® and Dolby Atmos® 

    Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.

    Living Décor

    Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

    Information on security updates: click here to find the security support period for your Sony product

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