5 Year Guarantee
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)
A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)

A90J | BRAVIA XR | MASTER Series| 4K OLED TV | Smart TV (Google TV)

XR55A90JU

£2,199.00

Get it Thu, May 19 - Sat, May 21

Our best ever OLED TV

5 Year Guarantee from Sony Store Stream Sony movies with BRAVIA COR... Perfect for Playstation 5 Hands-free entertainment with Goog...

4K HDR TV with OLED screen, Cognitive Processor XR™ and screen speaker sound

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Features

XR Picture

Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross-analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever pictures.

XR Contrast

Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights.  

XR OLED Contrast Pro

With XR OLED Contrast Pro, brightness is tuned for higher peaks and deeper blacks, so that details are never overwhelmed by shadow or lost in blown-out highlights. A temperature sensor [1] detects the screen temperature and a Sony-developed heat diffusion sheet [2] dissipates heat. This OLED TV A90J uses our Cognitive Processor XR to predict the temperature and precisely control light, so that pixels in bright areas are illuminated at the same time, for maximum performance.

XR Colour

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

XR Triluminos Pro™

Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes. 

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR™ takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

XR Clarity

Whatever the content or source, you'll enjoy entertainment close to 4K

  1. 4K: 3,840 x 2,160 pixels.
 resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.
  1. Upscaled, simulated and enhanced 4K images will vary based on source content.

XR 4K Upscaling

Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing.  XR 4K Upscaling accesses and utilises a vast amount of data, analysing patterns in scenes and recreating subtle details.

  1. Upscaled, simulated and enhanced 4K images will vary based on source content.

4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.

  1. Upscaled, simulated and enhanced 4K images will vary based on source content.

4K XR Smoothing

XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

XR Motion

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

XR Motion Clarity

With pictures created by millions of individually controlled pixels, everything is sharp and clear on OLED. And with our OLED XR Motion Clarity™ technology, even fast action stays smooth and clear. Moving images are precisely controlled to minimise blur so that pictures remain true with less loss in brightness during high speed scenes.

4K/120fps

Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag less than 8.5ms with 4K/120fps and dedicated Game Mode.

  1. PS5™ game supporting 4K/120fps required. Input lag time measured via 4K/120fps game HDMI input based on Sony internal testing. Feature may vary based on conditions and real-time usage.

XR Sound Position

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

Acoustic Surface Audio+

With our Acoustic Surface Audio+ technology, sound comes directly from the centre of the screen with powerful actuators behind the TV vibrating to create acoustics that move with the picture. Because sound follows action, you'll hear a more realistic soundtrack with exceptionally clear and natural dialogue due to the large actuators on this model. Left and right subwoofers provide powerful bass so you can enjoy truly immersive cinematic sound at home.

Acoustic Center Sync

Enjoy cinema sound quality in the comfort of your home. Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience. Simply connect your BRAVIA with a Sony soundbar to hear exceptionally clear dialogue, vocals and instruments directly from the screen with great high quality surround sound. In addition, this TV can also be used as a centre speaker when connected with home theatre systems that you own.

  1. Acoustic Center Sync is compatible with Sony Soundbar HT-A7000 and Home Theater System HT-A9.

XR Surround

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

3D Surround Upscaling

Our BRAVIA XR signal processing technology enables this TV to reproduce multi dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® experience in combination with SRS-NS7 and BRAVIA XR™ to enjoy 360 Spatial Sound. With selected Sony headphones

  1. Applicable headphones are WH-1000XM3, WF-1000XM3, WI-1000XM2, WH-1000XM4, WF-1000XM4, WH-XB900N, WH-XB700, WH-H810 and WH-H910N.
, you can also enjoy 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).
  1. Firmware update available by Jan 2022 and is required to enjoy 360 Spatial Sound on BRAVIA XR. Network connection required for firmware update of BRAVIA XR.

Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

  1. User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
  2. Google and Google TV are trademarks of Google LLC.

Hands-free Voice Search

Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.

  1. Google and Google TV are trademarks of Google LLC.
  2. Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.

Works with Alexa

Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.

  1. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

Works with Ok Google

Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favourite videos to your Sony TV, all with just your voice. Just start with, "Ok Google."

  1. Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.
  2. Google and Google TV are trademarks of Google LLC.

Works with Apple AirPlay / Apple HomeKit

  1. Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries. This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Chromecast built-in

Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

  1. Chromecast built-in compatibility dependent on app.

Smart Remote

All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.

  1. Controllable device and feature depends on country and device.
  2. Remote design and specification differ depending on country.
 

Backlit remote 

Premium design remote in brushed aluminium with hairline finish feels good in the hand and harmonises with your living room. See keys in the dark with an integrated backlight - ideal for changing volume or settings while watching movies at night.

  1. Remote design and specification differ depending on country.
 

3-way multi-position stand

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

  1. 3-way multi-position stand is only available on the 83'' model (55" and 65" models include 2-way stand).

Seamless Edge

With its frameless design, this TV has a seamless and sophisticated look that minimises distractions, focusing your eyes on what’s important – the picture.

  1. Seamless Edge is only available on the 65” and 55” models (83'' model is Metal Flush Surface).

Cable management

Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.

  1. Actual look may differ depending on the type of cable used and TV size.

Living Decor

Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

Light and Colour Sensor

When the hue of a light source in a room changes, for example between cool and warm, colours of the TV picture change accordingly and can become unnatural. This TV includes an RGB light sensor that optimises colour and brightness of the picture to the light source and room environment. 

Acoustic Auto Calibration

No matter where you're sitting, this TV detects your position and optimises sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.

IMAX Enhanced

This Sony 4K smart TV is IMAX Enhanced certified, meaning it’s optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remastered content.

  1. IMAX Enhanced content enables the full IMAX Enhanced experience.

Dolby Vision® and Dolby Atmos®

Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.

  1. Dolby, Dolby Atmos, Dolby Vision, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the Unites States and/or other countries.
  2. Dolby Vision content is compatible with streaming services such as Netflix, Amazon Video or compatible content device connected via HDMI input. Requires HDMI® cables sold separately.

BRAVIA CORE™

A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.

  1. Promotion availability varies by country.

Bluetooth connectivity

Connect BLUETOOTH® compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.

  1. Please check product specification for details of Bluetooth profile support. Interoperability and compatibility among Bluetooth® devices vary. Applicable soundbar; https://www.sony.net/bluetooth-connection/.

Eye Comfort

OLED panels are the first panels of any kind of TV to receive the Eyesafe® certification developed by TUV-Eyesafe®.