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BRAVIA 7 II | True RGB | RGB LED | 4K HDR Smart TV | XR Processor with AI

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A new dimension of colour

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4K RGB LED Smart TV with XR Processor, True RGB, RGB Backlight Master Drive Pro, Acoustic Multi Audio+™, and Google TV™ for a true cinematic experience.
Delivery Info:

Ships from Fri, Jul 10

£1,899.00
Delivery Info:

Ships from Fri, Jul 10

Delivery Info:

Ships from Fri, Jul 10

Delivery Info:

Ships from Fri, Jul 10

Other finance options available

A new dimension of colour

Learn more

4K RGB LED Smart TV with XR Processor, True RGB, RGB Backlight Master Drive Pro, Acoustic Multi Audio+™, and Google TV™ for a true cinematic experience.

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Experience a taste of True RGB. With exceptionally high colour volume and rivalling Mini LED highlights, it is virtually infinite in colour, brightness, and depth.

Take your entertainment to the next level by adding a BRAVIA Theatre Bar for immersive 360 Spatial Sound Mapping, a subwoofer for deep, powerful bass, and rear speakers for an even wider surround field. Plus select the 75" or 85" screen sizes and get a FREE 43" BRAVIA 3:

Sale price for Customise your BRAVIA 7 II Bundle is
£3,272.50
Original price for Customise your BRAVIA 7 II Bundle is £4,646.00 (Save £1,822.50)

Features

Best big screen experience

A Sony large-screen TV brings movies, as well as a wide variety of other content, to life with stunning picture quality and rich, powerful sound.

Authentic picture. From the studio to your screen

Step closer to the filmmaker’s vision. Sony’s Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favourite streaming platforms.

  1. Network services, content, and the [operating system and] software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
  2. Feature availability depends on regions and countries.
  3. Please check under the technical specs for the individual product.

Bring cinematic standards home

Our TVs are designed to meet the same standards that define the cinema experience. IMAX Enhanced® sound with DTS:X®, Dolby Vision®, and Dolby Atmos® comply with cinema-grade standards, delivering the clarity, depth, and atmosphere that make movies unforgettable. Also, you can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX® Enhanced technology.

  1. *Disney+ subscription required. Device and feature limitations apply for IMAX Enhanced sound;enhanced sound feature not available for all titles, territories, devices, or languages. © 2025 MARVEL​
  2. Disney+ is subject to regional availability.
  3. Manufactured under license from IMAX Corporation. IMAX® is a registered trademark of IMAX Corporation in the United States and/or other countries. Manufactured under license from DTS, Inc. and/or its affiliates. For patents, see https://xperi.com/dts-patents/. DTS, the DTS logo, DTS:X, the DTS:X logo, Virtual:X, and the DTS Virtual:X logo are trademarks or registered trademarks of DTS, Inc. and/or its affiliates in the U.S. and/or other countries.© DTS, Inc. and/or its affiliates. All rights reserved.
  4. Network services, content, and the [operating system and] software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

Epic Quality. Limitless Entertainment

Explore a huge selection of the latest blockbusters, classic hits, and hidden gems from Sony Pictures. Choose favorites to add to your collection included with your BRAVIA TV. Experience next-level picture and sound quality with Pure Stream technology and IMAX Enhanced movies on Sony Pictures Core.

  1. Time period that streaming is available for depends on model.
  2. Number of credits differs depending on model.
  3. https://www.sony.net/sony-pictures-core
  4. © 2026 Sony Pictures Entertainment. All Rights Reserved.
  5. Feature availability depends on regions and countries.

Built with Sony Pictures Entertainment

With evaluation support from Sony Pictures Entertainment to naturally minimise reflections, our TVs are tuned to faithfully reproduce the filmmaker’s intended vision in any home lighting environment.

My Cinema presets. Tailored to the moment

Choose from cinema-optimised picture and sound presets designed for various viewing environments, such as the time of day or room environment. These presets adjust your TV for the best movie-watching experience with just a single step.①: Filmmaker-intended visuals preset   ②: Dialogue clarity preset

  1. Screen images are for illustrative purposes only and may differ from the actual UI.

True RGB, the future of colour

Powered by a newly evolved Backlight Master Drive—built on two decades of innovation—Sony’s True RGB drives three-color LEDs independently. It delivers unprecedented colour volume, precise colour gradation, and a significantly wider viewing angle—enhancing the movie-watching experience even further.

Elevated colour accuracy without compromise 

Two masters, one picture. QD-OLED’s colour and Mini LED’s brightness combine in Sony’s True RGB, achieving one of the largest colour volumes in our history.

  1. 1: Mini LED  2: RGB LED  3: QD-OLED; Comparison with our own products equipped with the relevant device.

See the hidden depths like never before

From the brightest peak to the darkest shade, Sony’s True RGB captures subtle tonal details. It brings greater depth to the story on screen.

See the hidden depths in a new way

Whether in shadow or full light, BRAVIA 7 II renders detail with accuracy. Sony’s True RGB with Smooth Color Gradation preserves subtle shifts in tone, giving each moment sharper contrast and natural colour balance.

Same stunning picture—any seat

With X-Wide Angle Pro, colour and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view.

Crystal clear pictures with AI upscaling technology

Rediscover detail. XR Clear Image AI intelligently upscales your favourite content to 4K by restoring details lost during the transmission process. By analysing the original content’s quality, it ensures natural textures and details are preserved without compromising the creator’s original content. Dynamic frame analysis and zone division work together to minimise noise introduced during signal transmission, resulting in a clearer and more natural image.

  1. Upscaled, simulated and enhanced 4K images will vary based on source content.

Even fast-moving action stays smooth, bright and clear

Forget about blur. XR Motion Clarity™ analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.

My Cinema presets. Tailored to the moment

Choose from cinema-optimised picture and sound presets designed to match different viewing situations—such as film genre, time of day or room environment. These presets adjust your TV for the best movie-watching experience with just a single step.

  1. Screen images are for illustrative purposes only and may differ from the actual UI.

Day or night—the picture adapts automatically

No need to adjust a thing. BRAVIA senses the light around you and fine-tunes the picture—including colour tone—automatically, keeping movies comfortable and cinematic at any hour.

Individually calibrated. Consistently flawless

Behind every BRAVIA is meticulous craft. By factory calibrating each panel one by one, we remove variations and ensure consistent, high-quality performance you can rely on.

  1. The photo shows the calibration process at the actual factory.

From stereo to expansive 3D surround—wider, clearer

Ordinary sound becomes extraordinary. With our evolved 3D Surround Upscaling including proprietary virtualiser, stereo expands into wider, more precise 3D audio—crisper, clearer, and more immersive than ever.①: Conventional TV   ②: New TV with 3D Surround Upscaling

Crystal clear voice. With AI technology

No more muffled voices. Our new Voice Zoom 3™ recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.

  1. This feature works with compatible models. https://www.sony.net/hav_faq

Auto-calibrated to your room for perfect sound

Your room becomes part of the sound design. BRAVIA measures space and ceiling height, then calibrates audio automatically. It delivers a perfectly balanced, cinematic experience without the set-up stress.

All-round cinematic, go beyond conventional virtual surround sound

It’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.

  1. This feature works with compatible models (BRAVIA Theatre Trio / BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / BRAVIA Theatre Bar 7 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries.
  2. HT-A7000 / HT-A5000 / HT-A3000 need optional rear speakers to use this feature.
  3. Optional rear speakers may not be available in all countries and regions.

Easily expand your cinema: Subwoofer and rear speakers

Add just what you want—subwoofer, rear speakers, or both—directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field—transforming movies into a bigger, more cinematic experience. An easy upgrade without the complexity of a full home theatre system.

  1. This feature works with compatible models. https://www.sony.net/hav_faq
  2. Voice Zoom and simultaneous audio output to Bluetooth devices are disabled when Direct Connect to BRAVIA Theatre Sub/Rear is active.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.

  1. This feature works with compatible models. Please see https://www.sony.net/hav_faq Product availability varies by country or region.
  2. Product availability varies by country or region.

Single view, simultaneous sound

Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.

  1. There may be interference between TV audio and speaker sound depending on usage conditions.

Perfect fit with Sony's soundbar

A soundbar that belongs with your TV. Designed to match in shape and style, the two merge into a single, refined presence that enhances your room without intrusion.

  1. The stand design varies depending on the inch size.

Over 10,000 apps and games, straight to your TV

Turn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.

  1. Netflix and the Netflix logo are registered trademarks of Netflix Inc.
  2. ©2026 Amazon.com, Inc. or its affiliates. Amazon, Alexa, Prime Video and all related logos are trademarks of Amazon.com ( http://amazon.com/ ), Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com ( http://primevideo.com/terms ) for details. Amazon Alexa enabled devices (sold separately) compatible with Sony TV’s powered by Android TV. Amazon account required. Subscriptions may be required to access certain content. Compatible devices require internet connection.
  3. Apple, the Apple logo, Apple TV, Apple Home, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries and regions. To use Apple AirPlay and HomeKit with this product, the latest version of iOS, iPadOS, or macOS is recommended. Use of the Works with Apple badge means that an accessory has been designed to work specifically with the technology identified in the badge and has been certified by the developer to meet Apple’s performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. 
  4. Disney+ is a registered trademark of Disney Enterprises. Inc. Disney+ subscription required. HD, 4K, Dolby Vision, Dolby Atmos and HDR10 availability subject to internet service, network conditions, device capabilities and content availability. Access to Disney+ is subject to the Disney+ Subscriber Agreement. © 2026 Disney and its related entities. Separate subscriptions may be required. Some apps, contents and/or features may not be available. Subject to availability. Actual product UI may differ from what is pictured. Must be 18+ to subscribe.
  5. CRUNCHYROLL and the Crunchyroll logo are trademarks of Crunchyroll, LLC and are used with permission.
  6. Google, YouTube, Google TV, Google Cast, and other marks are trademarks of Google LLC.
  7. For SONY PICTURES CORE, time period that streaming and number of credits differ depending on model.
  8. All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.
  9. Feature availability depends on regions and countries.

Smooth control, via new remote or app

Control BRAVIA your way. Use the newly designed remote—crafted through an inclusive design process with feedback from blind and sighted users, made with recycled plastic, complete with finder function—or the BRAVIA Connect app. With either, you can adjust volume, fine-tune settings, or check your set-up, all without the on-screen menus.

  1. See below to learn how to use the Find Remote function. https://helpguide.sony.net/tv/jga1/v1/en-142/01-11_02.html

Use your voice to control your TV and more—just ask Google​

Your TV is more helpful than ever. Using hands-free voice control, you can find movies, stream apps and play music.

  1. Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  2. User must accept Google Terms of Service (http://www.google.com/policies/terms/ ), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy (http://www.google.com/policies/privacy/ ) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
  3. Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https://www.sony.net/tv-hf-ww/.
  4. Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.
  5. Features will be available via a future firmware update.

Connect with your Alexa

Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.

  1. Amazon Alexa enabled devices (sold separately) compatible with Sony TV’s powered by Google TV™. Amazon account required. Subscriptions may be required to access certain content.
  2. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Please refer to product page for service availability of each product.
  3. Feature availability depends on regions and countries.
  4. Network services, content, and the [operating system and] software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

Google Cast™

Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.

  1. Casting compatible with select apps and devices.
  2. Google Cast is a trademark of Google LLC.

Compatible with Apple AirPlay 2

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

  1. Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
  2. Network services, content, and the [operating system and] software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

The Mirage Stand. Subtle, seamless

Strength with lightness. The Mirage Stand combines slim steel with a transparent lens panel, creating the illusion of floating.

  1. The stand design varies depending on the inch size.

Conceals cable, effortlessly

Newly designed pillars allow the stand to blend seamlesslyinto its surroundings with quiet sophistication. Cables are subtlyintegrated into the stand’s design, balancing functionality with refinedaesthetics and keeping the front view clean and uncluttered.​

  1. The stand design varies depending on the inch size.

Seamless on your wall

BRAVIA can be mounted flush to the wall, creating a seamless presence that complements any layout and lets the picture take centre stage.

Sleek, elegant bezel

Subtle by design. The bezel carries a fine wave texture that harmonises with living spaces, while the slim bezel on all four sides ensures an uninterrupted viewing experience for deeper immersion.

Curate your screen with what you love

Your TV, your canvas. With BRAVIA Gallery, exhibit artworks that match your style, so the screen expresses more than entertainment—it expresses you.

  1. Support will be provided later via OTA.

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5® and PS5® Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

  1. ©2026 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. “Gran Turismo” and “GT” are registered trademarks of Sony Interactive Entertainment Inc.​
  2. Screen images simulated.

Auto Genre Picture Mode

BRAVIA automatically switches into Game Mode with PS5® and PS5® Pro consoles to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

  1. Screen images simulated.
  2. This function works when Auto Picture Mode is ON.
  3. PS5 console and Vertical Stand each sold separately.

Stream PlayStation® games to your BRAVIA

Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5®, PS5® Pro or PS4™ console from another room or location like a friend's house.

  1. A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection.
  2. Titles that require a VR headset (PlayStation®VR or PlayStation®VR2) or additional peripherals (other than a DUALSHOCK®4, DualSense™, or DualSense Edge™ wireless controller) are not compatible with PS Remote Play.

All your gaming essentials in one place

Everything’s so easy with Game Menu 2. Check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Gaming multi view on YouTube in an instant.

  1. The UI Image is simulated. For illustrative purposes only. Actual UI may be different.
  2. Available functions may vary depending on model, region, or country.
  3. ©2026 Sony Interactive Entertainment LLC. Developed by Sucker Punch Productions. Ghost of Yotei is a trademark of Sony Interactive Entertainment LLC.
  4. “PlayStation Family Mark”, “PlayStation”, “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc.

Dolby Vision® support brings gaming to life

This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.

Various features in HDMI 2.1

Our TVs feature 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay.

  1. Game supporting 4K/120fps required.
  2. The latest system software update on PS5 consoles is required for VRR to be available.
  3. Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.

Boosted brilliance. Powered efficiently.

Enjoy wide colour and peak brightness with less energy. Colour Boost and XR Backlight Master Drive work together for vivid, realistic pictures powered efficiently.

Check your eco settings. See your power usage.

Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.

  1. Power consumption is approximate and may differ from the actual value.
  2. The UI Image is simulated. For illustrative purposes only. Actual UI may be different.

Made using recycled plastic

Our TVs use recycled materials across the body and remote. The terminal bracket combines SORPLAS™, Sony’s proprietary recycled plastic.

  1. The ratio and part of recycled material usage may vary by size, region and country. Please check the individual product for explicit ratio.
  2. This TV uses at least XX% recycled material.

Smarter packaging: Less ink, smaller size

Even packaging can make a difference. By using less ink and smaller cartons, we’re reducing our environmental footprint without compromising quality.

  1. Compared to FY18 model (85X9000) and BRAVIA 9 II 85”. BRAVIA 9 II reduces packaging size by approx.36% and CO2 emissions by 31%.​
  2. The ratio may vary by model and size. Please check the individual product for explicit ratio.

A remote for everyone

A newly designed remote made easy for everyone. Created with feedback from users with disabilities, it features bigger buttons, distinct shapes, and clearer spacing for easier navigation by touch. A new wave-textured back improves grip and comfort, while the Remote Finder function helps locate the remote—valuable for all users, including those who are blind or have low vision.​

  1. See below to learn how to use the Find Remote function. https://helpguide.sony.net/tv/jga1/v1/en-142/01-11_02.html
  2. Remote design and specification differ depending on country/region.​

Talkback and text magnification functions

Talkback allows you to check the TV programme guide or change TV settings without looking at the screen, while Text Magnification displays an enlarged version of the focused text at the bottom or top of the screen. Text Scaling enlarges not only specific text but all on-screen text by up to 130.

  1. "Talkback" and "Text Magnification" functions are in compliance with U.S. Code of Federal Regulations. Screen Reader function is available only for some areas and languages.
  2. "Text Magnification" function is available only for some applications.
  3. "Talkback" and "Text Magnification" functions are available only for focus points.
  4. The feature is available only on supported models and with supported applications.

Accessible for all

To help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.

  1. QR Code is a registered trademark of DENSO WAVE INCORPORATED in Japan and in other countries/regions.

Colour Inversion

The Colour Inversion function inverts the brightness of colours so that bright areas become dark and dark areas become bright. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour. This feature can be turned on or off as needed. Colour Correction function allows on-screen colours to be adjusted to support viewers with various types of colour vision deficiencies, including Deuteranomaly (red–green), Protanomaly (red–green), and Tritanomaly (blue-yellow).

  1. The feature is available only on supported models and with supported applications.

Information on security updates

Where a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.

Information on security updates: click the link below to find the security support period for your Sony product

https://www.sony.co.uk/electronics/support/articles/00304000

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