BRAVIA 7 II | True RGB | RGB LED | 4K HDR Smart TV | XR Processor with AI
k50xr75m2pb.uka
A new dimension of colour
A new dimension of colour
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Experience a taste of True RGB. With exceptionally high colour volume and rivalling Mini LED highlights, it is virtually infinite in colour, brightness, and depth.
Take your entertainment to the next level by adding a BRAVIA Theatre Bar for immersive 360 Spatial Sound Mapping, a subwoofer for deep, powerful bass, and rear speakers for an even wider surround field. Plus select the 75" or 85" screen sizes and get a FREE 43" BRAVIA 3:
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BRAVIA 7 II | True RGB | RGB LED | 4K HDR Smart TV | XR Processor with AI
Sale price for BRAVIA 7 II | True RGB | RGB LED | 4K HDR Smart TV | XR Processor with AI is£1,899.00
126 cm (50") | K50XR75M2PB.UKA
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BRAVIA 3 | 4K HDR Processor X1™ | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
Free
108 cm (43”) | K43S35BP.UKA
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BRAVIA Theatre Bar 9 | Flagship Single Soundbar | 360 Spatial Sound Mapping | Dolby Atmos®/DTS:X®
Sale price for BRAVIA Theatre Bar 9 | Flagship Single Soundbar | 360 Spatial Sound Mapping | Dolby Atmos®/DTS:X® is£699.50
Original price for BRAVIA Theatre Bar 9 | Flagship Single Soundbar | 360 Spatial Sound Mapping | Dolby Atmos®/DTS:X® is£1,399.00HTA9000.CEK
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BRAVIA Theatre Sub 8 | 300 W Additional Wireless Subwoofer
Sale price for BRAVIA Theatre Sub 8 | 300 W Additional Wireless Subwoofer is£324.50
Original price for BRAVIA Theatre Sub 8 | 300 W Additional Wireless Subwoofer is£649.00SASW8.CEJ
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BRAVIA Theatre Rear 9 | Total 180 W Additional Wireless Rear Speakers
Sale price for BRAVIA Theatre Rear 9 | Total 180 W Additional Wireless Rear Speakers is£349.50
Original price for BRAVIA Theatre Rear 9 | Total 180 W Additional Wireless Rear Speakers is£699.00SARS9.CEJ
Features
Best big screen experience
A Sony large-screen TV brings movies, as well as a wide variety of other content, to life with stunning picture quality and rich, powerful sound.
Authentic picture. From the studio to your screen
Step closer to the filmmaker’s vision. Sony’s Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favourite streaming platforms.
Bring cinematic standards home
Our TVs are designed to meet the same standards that define the cinema experience. IMAX Enhanced® sound with DTS:X®, Dolby Vision®, and Dolby Atmos® comply with cinema-grade standards, delivering the clarity, depth, and atmosphere that make movies unforgettable. Also, you can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX® Enhanced technology.
Epic Quality. Limitless Entertainment
Explore a huge selection of the latest blockbusters, classic hits, and hidden gems from Sony Pictures. Choose favorites to add to your collection included with your BRAVIA TV. Experience next-level picture and sound quality with Pure Stream technology and IMAX Enhanced movies on Sony Pictures Core.
Built with Sony Pictures Entertainment
With evaluation support from Sony Pictures Entertainment to naturally minimise reflections, our TVs are tuned to faithfully reproduce the filmmaker’s intended vision in any home lighting environment.
My Cinema presets. Tailored to the moment
Choose from cinema-optimised picture and sound presets designed for various viewing environments, such as the time of day or room environment. These presets adjust your TV for the best movie-watching experience with just a single step.①: Filmmaker-intended visuals preset ②: Dialogue clarity preset
True RGB, the future of colour
Powered by a newly evolved Backlight Master Drive—built on two decades of innovation—Sony’s True RGB drives three-color LEDs independently. It delivers unprecedented colour volume, precise colour gradation, and a significantly wider viewing angle—enhancing the movie-watching experience even further.
Elevated colour accuracy without compromise
Two masters, one picture. QD-OLED’s colour and Mini LED’s brightness combine in Sony’s True RGB, achieving one of the largest colour volumes in our history.
See the hidden depths like never before
From the brightest peak to the darkest shade, Sony’s True RGB captures subtle tonal details. It brings greater depth to the story on screen.
See the hidden depths in a new way
Whether in shadow or full light, BRAVIA 7 II renders detail with accuracy. Sony’s True RGB with Smooth Color Gradation preserves subtle shifts in tone, giving each moment sharper contrast and natural colour balance.
Same stunning picture—any seat
With X-Wide Angle Pro, colour and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view.
Crystal clear pictures with AI upscaling technology
Rediscover detail. XR Clear Image AI intelligently upscales your favourite content to 4K by restoring details lost during the transmission process. By analysing the original content’s quality, it ensures natural textures and details are preserved without compromising the creator’s original content. Dynamic frame analysis and zone division work together to minimise noise introduced during signal transmission, resulting in a clearer and more natural image.
Even fast-moving action stays smooth, bright and clear
Forget about blur. XR Motion Clarity™ analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.
My Cinema presets. Tailored to the moment
Choose from cinema-optimised picture and sound presets designed to match different viewing situations—such as film genre, time of day or room environment. These presets adjust your TV for the best movie-watching experience with just a single step.
Day or night—the picture adapts automatically
No need to adjust a thing. BRAVIA senses the light around you and fine-tunes the picture—including colour tone—automatically, keeping movies comfortable and cinematic at any hour.
Individually calibrated. Consistently flawless
Behind every BRAVIA is meticulous craft. By factory calibrating each panel one by one, we remove variations and ensure consistent, high-quality performance you can rely on.
From stereo to expansive 3D surround—wider, clearer
Ordinary sound becomes extraordinary. With our evolved 3D Surround Upscaling including proprietary virtualiser, stereo expands into wider, more precise 3D audio—crisper, clearer, and more immersive than ever.①: Conventional TV ②: New TV with 3D Surround Upscaling
Crystal clear voice. With AI technology
No more muffled voices. Our new Voice Zoom 3™ recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.
Auto-calibrated to your room for perfect sound
Your room becomes part of the sound design. BRAVIA measures space and ceiling height, then calibrates audio automatically. It delivers a perfectly balanced, cinematic experience without the set-up stress.
All-round cinematic, go beyond conventional virtual surround sound
It’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.
Easily expand your cinema: Subwoofer and rear speakers
Add just what you want—subwoofer, rear speakers, or both—directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field—transforming movies into a bigger, more cinematic experience. An easy upgrade without the complexity of a full home theatre system.
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.
Single view, simultaneous sound
Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.
Perfect fit with Sony's soundbar
A soundbar that belongs with your TV. Designed to match in shape and style, the two merge into a single, refined presence that enhances your room without intrusion.
Over 10,000 apps and games, straight to your TV
Turn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.
Smooth control, via new remote or app
Control BRAVIA your way. Use the newly designed remote—crafted through an inclusive design process with feedback from blind and sighted users, made with recycled plastic, complete with finder function—or the BRAVIA Connect app. With either, you can adjust volume, fine-tune settings, or check your set-up, all without the on-screen menus.
Use your voice to control your TV and more—just ask Google
Your TV is more helpful than ever. Using hands-free voice control, you can find movies, stream apps and play music.
Connect with your Alexa
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.
Google Cast™
Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.
Compatible with Apple AirPlay 2
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
The Mirage Stand. Subtle, seamless
Strength with lightness. The Mirage Stand combines slim steel with a transparent lens panel, creating the illusion of floating.
Conceals cable, effortlessly
Newly designed pillars allow the stand to blend seamlesslyinto its surroundings with quiet sophistication. Cables are subtlyintegrated into the stand’s design, balancing functionality with refinedaesthetics and keeping the front view clean and uncluttered.
Seamless on your wall
BRAVIA can be mounted flush to the wall, creating a seamless presence that complements any layout and lets the picture take centre stage.
Sleek, elegant bezel
Subtle by design. The bezel carries a fine wave texture that harmonises with living spaces, while the slim bezel on all four sides ensures an uninterrupted viewing experience for deeper immersion.
Curate your screen with what you love
Your TV, your canvas. With BRAVIA Gallery, exhibit artworks that match your style, so the screen expresses more than entertainment—it expresses you.
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5® and PS5® Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.
Auto Genre Picture Mode
BRAVIA automatically switches into Game Mode with PS5® and PS5® Pro consoles to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
Stream PlayStation® games to your BRAVIA
Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5®, PS5® Pro or PS4™ console from another room or location like a friend's house.
All your gaming essentials in one place
Everything’s so easy with Game Menu 2. Check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Gaming multi view on YouTube in an instant.
Dolby Vision® support brings gaming to life
This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.
Various features in HDMI 2.1
Our TVs feature 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay.
Boosted brilliance. Powered efficiently.
Enjoy wide colour and peak brightness with less energy. Colour Boost and XR Backlight Master Drive work together for vivid, realistic pictures powered efficiently.
Check your eco settings. See your power usage.
Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.
Made using recycled plastic
Our TVs use recycled materials across the body and remote. The terminal bracket combines SORPLAS™, Sony’s proprietary recycled plastic.
Smarter packaging: Less ink, smaller size
Even packaging can make a difference. By using less ink and smaller cartons, we’re reducing our environmental footprint without compromising quality.
A remote for everyone
A newly designed remote made easy for everyone. Created with feedback from users with disabilities, it features bigger buttons, distinct shapes, and clearer spacing for easier navigation by touch. A new wave-textured back improves grip and comfort, while the Remote Finder function helps locate the remote—valuable for all users, including those who are blind or have low vision.
Talkback and text magnification functions
Talkback allows you to check the TV programme guide or change TV settings without looking at the screen, while Text Magnification displays an enlarged version of the focused text at the bottom or top of the screen. Text Scaling enlarges not only specific text but all on-screen text by up to 130.
Accessible for all
To help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.
Colour Inversion
The Colour Inversion function inverts the brightness of colours so that bright areas become dark and dark areas become bright. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour. This feature can be turned on or off as needed. Colour Correction function allows on-screen colours to be adjusted to support viewers with various types of colour vision deficiencies, including Deuteranomaly (red–green), Protanomaly (red–green), and Tritanomaly (blue-yellow).
Information on security updates
Where a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.
Information on security updates: click the link below to find the security support period for your Sony product
https://www.sony.co.uk/electronics/support/articles/00304000
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