Alpha 7 III with 35mm full-frame image sensor

Back-illuminated 24.2MP

1. Approximate number of effective pixels.

The 35mm full-frame Exmor R™ CMOS image sensor features 24.2-megapixel

1. Approximate number of effective pixels.

Entirely enhanced image processing system

A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement

1. Compared to the α7 II. Sony test conditions.

Wider, faster, more steadfast AF performance

An evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice

1. Compared to the α7 II in dim light. Sony test conditions.

Focal-plane phase-detection AF supports A-mount lenses

1. With SSM or SAM lenses only. With the LA-EA3 mount adaptor. Focal-plane phase-detection AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).

Phase-detection AF can operate even when an A-mount lens

1. With SSM or SAM lenses only. With the LA-EA3 mount adaptor. Focal-plane phase-detection AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).

Always keep the eye in focus

Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The α7 III supports Eye AF for A-mount lenses

1. With SSM or SAM lenses only. With the LA-EA3 mount adaptor. Eye AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).

AF-ON button and multi-selector

The new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won’t miss great chances to shoot moving subjects.

Comprehensive AF convenience

AF tracking sensitivity when shooting stills is adjustable in five steps for subjects that move outside of the focus area. Autofocus areas and points remain the same or change when switching between horizontal and vertical orientations, depending on the shooting situation. AF area registration allows frequently used focus point settings to be memorised and assigned to custom buttons for fast, convenient recall at a touch whenever needed.

Up to 10 fps with AF/AE tracking

1. Up to 10 fps in continuous “Hi+” mode and up to 8 fps in continuous “Hi” mode. Maximum fps will depend on camera settings.

With new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10 fps with AF/AE tracking

1. Up to 10 fps in continuous “Hi+” mode and up to 8 fps in continuous “Hi” mode. Maximum fps will depend on camera settings.

Enhanced operability for continuous shooting

Images captured in continuous shooting mode can be displayed as a group, and such groups can be deleted or protected in one quick operation. Furthermore, with higher burst capacity and UHS-II media compatibility, the camera significantly streamlines the operation of writing data to memory cards. The Fn button and menu button can be operated to change settings immediately after continuous shooting, while data writing is in progress

1. Not all menu parameters can be edited while data is being written to the memory card.

Anti-flicker shooting

1. Only 100Hz and 120Hz flicker is detected. Continuous shooting speed may decrease. Anti-flicker shooting is not available during silent shooting, BULB exposure, or movie recording.

Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimise the flicker’s effect on still images. This suppresses exposure and colour anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and colour inconsistency between continuous shots, so you can take images indoors with more confidence.

Clear, natural, realistic 4K movies

1. A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100 Mbps recording.

High-resolution full-frame 4K movies

1. A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100 Mbps recording.

Supports a wide range of needs in HDR movie production

Supporting a wide range of HDR movie production needs, the α7 III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune images as desired through colour grading operation in post-production [1], and a new HLG (Hybrid Log-Gamma)

1. Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies.

Versatile movie recording functions

The α7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code / user bits (TC/UB), rec. control, marker display/setting, zebra function, Slow and Quick Motion

1. Sound not recorded. Class 10 or higher SDHC/SDXC card required.

Improved Fast Hybrid AF for movie recording

An efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when shooting movie scenes.

My Menu and new menu interface

My Menu lets you register and arrange up to 30 menu items in order of frequency of use for instant recall, and unused items can be erased, as needed. A custom menu can be created to suit particular shooting needs. The α7 III has primary menus reorganised for easier searching, with group names and page numbers at the top of the displays.

Rating function convenient for on-location sorting

Ratings from 1 to 5 stars can be applied to still images and maintained as the images are imported into PlayMemories Home or the new Imaging Edge software suite from Sony running on a PC. This function and a protect function to prevent accidental image deletion can each be assigned to a custom button (C3 by default for protect). Ratings and protection can be applied via review playback display and continuous groups can be reviewed, protected, and deleted while you’re on location or traveling.

Promptly changeable customisation

Camera setups can be registered (up to two in the camera and four on a memory card) for quick access via mode dial. Up to 81 functions can be assigned to 11 custom keys, and even sets of customised functions can be assigned for stills, movies, and playback. Recall Custom Setting During Hold function is convenient for temporary recall of shooting settings assigned to custom buttons while such a button is held.

High-resolution, high-contrast XGA OLED Tru-Finder™

Providing high resolution and contrast, plus the excellent gradation and colour reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Startup is approximately 40% faster than with the α7 II when the camera is switched on. Furthermore, view mode can be set to “High" to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.

Touch screen LCD for easy instant focus operation

A 3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107°, and down by as much as 41° for flexible, convenient camera holding and shot monitoring.

In-body 5-axis image stabilisation with 5.0-stop

1. CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.

This comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster

1. CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.

Location Information Link via Bluetooth

1. Can be connected via Bluetooth with smartphones featuring (as of the date of release): • Android (Android 5.0 or later, Bluetooth 4.0 or later) • iOS (Bluetooth 4.0 or later)

The camera can be paired with Imaging Edge Mobile app

1. A successor application of PlayMemories Mobile™. Existing PlayMemories Mobile users can use this by updating PlayMemories Mobile.

Smooth PC tethering via USB 3.1 Gen 1 port

A USB Type-C™

1. USB Type-C™ compatible USB cable not supplied.

Longer battery life to shoot for more professional lengths

For extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of a NP-FW50 battery that allows shooting of up to approximately 710 photos

1. When using LCD monitor. Up to approximately 610 photos when using electronic viewfinder.

Dual slots with UHS-II compatibility

This camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD card/Memory Stick, respectively. Two cards in the slots can be used to simultaneously record or relay record data; separate RAW data from JPEG data, or stills from movies; and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.

Highly durable and operable in tough conditions

The α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimise entry of dust and moisture

1. Not guaranteed to be 100% dust and moisture proof.

One-touch remote & One-touch sharing

One-touch remote can turn a smartphone or tablet into a viewfinder/remote control. One-touch sharing transfers photos/videos to your device for SNS sharing. Just install an Imaging Edge Mobile app

1. A successor application of PlayMemories Mobile™. Existing PlayMemories Mobile users can use this by updating PlayMemories Mobile.

Imaging Edge™ Remote, Viewer, and Edit

Elevate your photography with Imaging Edge desktop applications. Use "Remote" to control and monitor shooting live on your PC screen; "Viewer" to quickly preview, rate, and select photos from large image libraries; and "Edit" to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.

1. Does not support full functional compatibility with some camera models. See the Sony support site for details: https://www.sony.net/disoft/help

Works with iMovie and Final Cut Pro X

This product is compatible with Final Cut Pro X and iMovie.

1. Final Cut Pro, iMovie, and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. The Mac logo is a trademark of Apple Inc.

Capture One (for Sony)

1. Please contact Phase One regarding all inquiries as to usage and support including functional compatibility of Capture One Express (for Sony) and Capture One Pro (for Sony).

Capture One Express (for Sony) is a free award-winning image editing software that provides high-end image quality RAW development, easy management of your image files, and powerful editing tools. Capture One Pro (for Sony) can be bought for even more editing tools and tethered shooting capability.

External flash control from the camera

Software update of the camera, flash and Wireless Radio Commander adds external flash setting function that allows you to configure the settings of an attached flash or Wireless Radio Commander (both sold separately) from the camera. Most settings, including light output, are accessible via a camera menu and changes are shown on flash display.