Price Match Promise

Price matching from Sony Store Online. Click the “Chat” icon on screen and select “I want to buy a product” from the menu. Talk to our customer service agent to request a price match with a lower online price offer. The lower priced product must be an identical, brand new EU destined product and offered at a qualifying retailer. Once your request is validated, you will receive a checkout voucher to use for your planned product purchase at the Sony online store. The voucher will be valid for 7 days from the time of issue. Lower price items due to retailer loyalty schemes, voucher code promotions or retailer error are excluded. T&Cs apply.

Terms and Conditions

Claim process and conditions:

Price matching is available via the Sony Customer Service Agents. Request a price match where a lower online price is found at a qualifying retailer. The Customer Service Agent will request a screenshot of the lower priced product and the below listed qualifying dealer conditions will need to be met before the price match is approved. The Customer Service Agent will review the majority of claims within one hour of the request, but in some cases it might take longer.

Once the claim is approved, a voucher code will be provided.  The code will be valid for 7 days from the date of issue. The code can only be used at Sony Store online, and only to purchase the relevant product.

Qualifying dealer conditions:

To qualify for a price match, the lower priced product found at a selected retailer must meet the following conditions:

1. The price must be available to all consumers and should not be only available via retailer membership / loyalty schemes.

2. The product must be in stock and available to order from that dealer.

3. The model of the lower priced product must be an UK/ EU destined product and identical in terms of make, model, and size to the higher priced product.

4. The lower priced product offered must be brand new, unmodified, and in original packaging.

5. The lower priced product must not be a pricing error by the qualifying retailer.

6. Marketplace offered prices available via retailers, including the qualifying retailer, will NOT qualify.

Qualifying retailer list:

Currys (

John Lewis (

Argos (

Ao (

Very (

Sony Centre (

Carphone Warehouse (


Park Cameras (