FINITY is our complete solution for Premium Large Format screens. It combines Sony’s high brightness 4K dual projection systems with an exclusive package of branding and marketing materials – helping you deliver a clear message to audiences.
Cinema without compromise
A night at the movies has never been more exciting, with the latest wave of Premium Large Format screens bringing super-size pictures to audiences while ringing up bigger profits for exhibitors. But we also know that introducing a new format can mean a serious investment. That’s why we’ve created a unique package – a Premium Large Format solution that comes with a complete suite of complementary marketing assets to draw in customers.
At Sony we know how cinema’s meant to be. And FINITY is the powerful new way to promote the thrill of big-screen movie entertainment at its very best to your audiences.
FINITY tells your patrons they’re in for a treat, with jaw-dropping images presented in Sony Digital Cinema 4K for unparalleled clarity, vivid colours and stunning contrast. There’s simply no better way for film fans to experience every drop of cinema magic – just as the director intended it.
Big pictures, low costs
FINITY guarantees cinema-goers an unforgettable big-screen entertainment experience, powered by our high-brightness 4K Dual Projection Systems. And with no special exhibition fees or format requirements, there’s nothing between you and bigger profits with every FINITY screening.
Here’s how projection in Sony 4K measures up on your biggest screens:
• Industry leading 8,000:1 average contrast ratio – ready for screening in HDR (High Dynamic Range)
• Up to 60,000 lumen brightness – for spectacular presentation (in 2D) on screens up to 23m
• True 4K images – four times the resolution of 2K projectors for incredibly lifelike detail
• Smooth, easy-on-the-eye 3D – with none of the distracting flicker common to triple flash systems
• Lower ownership costs – greater peace of mind with our energy efficient, easy to maintain projectors
The message is clear
When you become a FINITY customer we’ll help you get the message across with a full range of promotional materials, from an eye-grabbing on-screen splash to signage, PoS and posters. We’ll also work with you to spread the word via social media and locally targeted PR.