Sony FR7 cameras powering ITN Grays Inn Road studio 

ITN ​ deployed the full-frame PTZ interchangeable lens cameras for automated operation at its flagship news studios in central London. 

Weybridge, 4th ​ April 2024 - ITN ​ has recently elevated its newest ​ studio in central London with the introduction of cinematic images. The new ITV News studio, located in Gray’s Inn Road, now boasts the seamless integration of Sony ILME-FR7 Cinema Line full-frame PTZ interchangeable lens cameras, setting a new standard for automated operation in broadcasting. 

Since August, ITN has relied exclusively on four Sony ILME-FR7 cameras following a comprehensive refurbishment initiative. These state-of-the-art cameras have empowered ITN newsrooms to capture unparalleled footage, delivering top-tier daily news programming to prominent UK broadcasters such as ITV, Channel 4, and Channel 5. Notably, the studio serves as the esteemed backdrop for ITV’s flagship programs, including 'Talking Politics' and 'Prime Minister’s Questions' (PMQ). 

The FR7 cameras, equipped with a highly sensitive full-frame image sensor, are connected with Skahooj’s control system and produce breathtaking 4K HDR images with an exceptional dynamic range of over 15 stops, enhanced by Sony’s acclaimed S-Cinetone™ colour science. Unlike conventional PTZ cameras, the FR7 offers the flexibility of interchangeable lenses, enabling broadcasters and content creators to tailor the visual aesthetics of their productions to perfection. ​ 

Jon Roberts, Director of Technology, Production, and Innovation at ITN, states, “The FR7 is unparalleled in its class when it comes to delivering full frame images with a cinematic look and feel.” 

Roberts emphasized the seamless integration of FR7 footage with other Sony Cinema Line cameras utilized by ITN, ensuring a consistent visual narrative across all content. “The FR7's cinematic output seamlessly complements footage captured by our journalists in the field, enabling us to maintain a cohesive visual identity across all our productions,” he added. 

Rob Turner, Head of Camera Crews, ITV News, lauded the studio's achievement, stating, “This studio strikes the perfect balance between operational efficiency and exceptional image quality, making it an ideal setting for programs reliant on the expertise of commentators such as 'Talking Politics' or PMQ.” 

ITN's adoption of Sony FR7 cameras marks a significant milestone in the evolution of broadcasting technology, reaffirming the commitment to delivering unparalleled visual experiences to audiences worldwide. 

 


About Sony Corporation 

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of "continuing to deliver Kando and Anshin (*) to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. 

For more information, visit: pro.sony.eu 

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust. 

 

 

 

 

 

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