News

X95J
Sony X95J now available
Sony’s flagship 65” BRAVIA XR X95J 4K HDR Full Array TV coming soon
02 Aug, 2021
Sony today announced that the 65” BRAVIA XR X95J 4K HDR Full Array LED TVs will soon join the 75” and 85” models in selected Sony retailers.
BRAVIA XR line up
BRAVIA XR promotion
Sony hands out PlayStation™Store digital codes to eligible BRAVIA XR TV buyers
01 Jun, 2021
Eligible purchasers of the latest BRAVIA XR TVs in seven European countries are offered complimentary £50/€50 PlayStation™ Store digital codes.
85" BRAVIA XR X95J in situ
Sony announce two new LCD TVs
Sony announces availability of two new LCD TV series including flagship BRAVIA XR X95J 4K HDR Full Array TVs
24 May, 2021
Sony has announced the availability of two series of its 2021 televisions – the BRAVIA XR X95J 4K HDR Full Array LED TVs and X85J 4K HDR LCD TVs are ready to pre-order now at select European retailers.
X90J
Press Release
Sony BRAVIA XR X90J Full Array LED TV with cognitive intelligence available this month
06 Apr, 2021
Sony today announced availability for the BRAVIA XR X90J 4K HDR Full Array LED TVs. The latest BRAVIA XR TVs to become available from Sony come equipped with the new Cognitive Processor XR™, which employs a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear.
bravia
Press Release
Sony launches BRAVIA XR A80J OLED TV with cognitive intelligence in Europe
08 Mar, 2021
Sony has informed that pre-orders will soon open in March for its innovative BRAVIA XR A80J 4K HDR OLED TVs and the entry-level X80J/X81J 4K LED TVs. The former are part of the much anticipated BRAVIA XR line-up based on the new Cognitive Processor XR™, which employs a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear.
Bravia XR
Press Release
Sony Europe announces new BRAVIA XR 8K LED, 4K OLED and 4K LED models with new “Cognitive Processor XR”
07 Jan, 2021
Sony Europe today announced the world’s first cognitive intelligence televisions. The new BRAVIA XR televisions include MASTER Series Z9J 8K LED, MASTER Series A90J and A80J OLED, and X95J and X90J 4K LED.

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