News

X95J
Sony X95J now available
Sony’s flagship 65” BRAVIA XR X95J 4K HDR Full Array TV coming soon
02 Aug, 2021
Sony today announced that the 65” BRAVIA XR X95J 4K HDR Full Array LED TVs will soon join the 75” and 85” models in selected Sony retailers.
BRAVIA XR line up
BRAVIA XR promotion
Sony hands out PlayStation™Store digital codes to eligible BRAVIA XR TV buyers
01 Jun, 2021
Eligible purchasers of the latest BRAVIA XR TVs in seven European countries are offered complimentary £50/€50 PlayStation™ Store digital codes.
85" BRAVIA XR X95J in situ
Sony announce two new LCD TVs
Sony announces availability of two new LCD TV series including flagship BRAVIA XR X95J 4K HDR Full Array TVs
24 May, 2021
Sony has announced the availability of two series of its 2021 televisions – the BRAVIA XR X95J 4K HDR Full Array LED TVs and X85J 4K HDR LCD TVs are ready to pre-order now at select European retailers.
BRAVIA X90J in situ
Large Screen Size BRAVIA
Sony launches several BRAVIA TV models in large screen sizes
10 May, 2021
Sony has announced the start of deliveries for several large-screen variants of its 2021 televisions. Customers looking to upgrade their home entertainment setup for a more immersive experience centred around a sizeable display will now have the opportunity to choose from a variety of entry and high-end models boasting some of Sony’s most advanced proprietary picture and sound technologies.
Bravia Core
Press Release
BRAVIA CORE brings the best film entertainment to Sony BRAVIA XR TVs
06 Apr, 2021
Created in collaboration with Sony Pictures Entertainment (SPE), BRAVIA CORE™ is where entertainment meets technology and was developed to offer incredible feature films and other content in the highest quality to purchasers of Sony’s brand new line of TVs.
X90J
Press Release
Sony BRAVIA XR X90J Full Array LED TV with cognitive intelligence available this month
06 Apr, 2021
Sony today announced availability for the BRAVIA XR X90J 4K HDR Full Array LED TVs. The latest BRAVIA XR TVs to become available from Sony come equipped with the new Cognitive Processor XR™, which employs a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear.
bravia
Press Release
Sony launches BRAVIA XR A80J OLED TV with cognitive intelligence in Europe
08 Mar, 2021
Sony has informed that pre-orders will soon open in March for its innovative BRAVIA XR A80J 4K HDR OLED TVs and the entry-level X80J/X81J 4K LED TVs. The former are part of the much anticipated BRAVIA XR line-up based on the new Cognitive Processor XR™, which employs a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear.
Bravia XR
Press Release
Sony Europe announces new BRAVIA XR 8K LED, 4K OLED and 4K LED models with new “Cognitive Processor XR”
07 Jan, 2021
Sony Europe today announced the world’s first cognitive intelligence televisions. The new BRAVIA XR televisions include MASTER Series Z9J 8K LED, MASTER Series A90J and A80J OLED, and X95J and X90J 4K LED.
Apple TV
Press Release
Sony launches the Apple TV app on select smart TVs
14 Oct, 2020
Sony Europe today announced that customers can now access the Apple TV app on select Sony smart TVs to enjoy Apple TV+, Apple TV channels, new and popular movies, and personalised and curated recommendations.
Sony BRAVIA A8 4K HDR OLED TV
Press Release
Sony’s new A8 4K HDR OLED TVs on sale now
07 May, 2020
Sony has announced the retail availability of its newest A8 4K HDR OLED televisions in Europe.
Dsiney+ TV screen
Press Release
Disney+ launches on Sony Android TVs
24 Mar, 2020
As of today, the Disney+ application is now available on select Sony BRAVIA Android TVs in the UK, Ireland, Germany, Italy, Spain, Austria, and Switzerland.

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