dummy-bravia

Sony launches BRAVIA XR A80J OLED TV with cognitive intelligence in Europe

08 Mar, 2021

— Pre-order another of Sony’s revolutionary TVs – the BRAVIA XR A80J OLED, powered by Cognitive Processor XR. Also ready for pre-ordering soon are the entry-level X80J/X81J 4K LED TVs —

Sony has informed that pre-orders will soon open in March for its innovative BRAVIA XR A80J 4K HDR OLED TVs and the entry-level X80J/X81J 4K LED TVs. The former are part of the much anticipated BRAVIA XR line-up based on the new Cognitive Processor XR™, which employs a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear.

When we see objects, we unconsciously focus on certain points. Cognitive Processor XR™, powered by cognitive intelligence, divides the screen into numerous zones and detects where the ‘focal point’ is in the picture. While conventional Artificial Intelligence (AI) can only detect and analyse picture elements like colour, contrast and detail individually, the new Cognitive Processor XR can cross-analyse an array of elements at once, just as our brains do. By doing so, all elements are adjusted in conjunction with each other for best final outcome, so everything in the scene is synchronised and lifelike – something that conventional AI cannot achieve.

Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with what’s on the screen. In addition, it upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered.

BRAVIA XR A80J 4K HDR OLED TVs feature the exclusive BRAVIA CORE service. Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps.

By combining revolutionary picture and sound technologies enabled by Cognitive Processor XR, an array of next-generation gaming features such as 4K 120fps and the breadth of content from the exclusive BRAVIA CORE service, BRAVIA XR A80J 4K HDR OLED TVs are a compelling proposition for anyone looking to elevate their viewing and gaming experiences to another level.

The X80J/X81J 4K LED TVs are well-rounded smart TVs incorporating several established Sony technologies for great TV-viewing, whatever the content. Similarly to BRAVIA XR A80J, they come with Google TV. You can use your voice remote to easily find your favourite movies, shows, and music or ask Google to find a specific title, search by genre, or get personalised recommendations on what to watch.

Pricing and availability

The BRAVIA XR A80J 4K HDR OLED TVs and X80J/X81J 4K LED TVs are going to become available to pre-order in March in select European countries, with deliveries expected in April. For more information, please check your local Sony site at www.sony.eu.

BRAVIA XR A80J (77”, 65” and 55” models) OLED TV features:

X81J (75”) and X80J (65”, 55”, 50” and 43” models) 4K LED TV features:

[i]Countries and availability to be confirmed.

[ii] Number and selection of titles differ by model and subject to change.

[iii] BRAVIA CORE features Pure Stream™ which offers streaming between 30 Mbps – 80 Mbps. To access Pure Stream™ at 30 Mbps, you must have a minimum internet speed of 43 Mbps. To access highest quality Pure Stream™ available at 80 Mbps you must have a minimum internet speed of 115 Mbps. BRAVIA CORE is not responsible for network restrictions or available bandwidth. Network service provider restrictions and terms may apply.

[iv] Google TV integrated services are subject to terms and conditions and may change or terminate without notice.

[v] Apple® AirPlay® 2 and HomeKit™ features will be available on FY19 models ZF9, AF9, ZG9, AG9, XG95, XG85 (85″, 75″, 65″ and 55″) / FY20 models ZH8, A9, A8, XH95, XH90 / FY21 models Z9J, A90J, A80J, X95J, X90J, X85J, X81J/X80J. AirPlay 2 and HomeKit features require an iOS device running iOS 12.3 or later or a Mac running macOS 10.14.5. Apple, AirPlay, HomeKit, iPhone, iPad, Mac, and macOS are trademarks of Apple Inc., registered in the U.S. and other countries.

[vi] VRR requires firmware update.

[vii] ALLM requires firmware update.

[viii]Consumers can enjoy movies and TV shows in Dolby Vision and Dolby Atmos from compatible streaming services such as Netflix through the TV’s native streaming apps or via a compatible streaming media player connected to the TV via HDMI. Requires HDMI® cables sold separately.

[ix] Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse

About Sony Corporation

Sony Corporation is a creative entertainment company with a solid foundation of technology. From game and network services to music, pictures, electronics, image sensors and financial services – Sony’s purpose is to fill the world with emotion through the power of creativity and technology. For more information, visit: http://www.sony.net/

tag
TV
Sign up to receive Sony press releases by email
You have successfully signed up for Sony press release emails
Done!
Invalid email