TELEVISIONS

X90S/P | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

X90S/P Series
Picture of X90S/P | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

126 cm (50")

XR-50X90S/P

X90S/P Series BRAVIA TV front shot with stand and screenshot of yellow and turquoise crystals
X90S/P Series BRAVIA TV angled shot with stand and screenshot of yellow and turquoise crystals
X90S/P Series BRAVIA TV angled shot with stand and screenshot of yellow and turquoise crystals
X90S/P Series BRAVIA TV angled rear shot
X90S/P Series BRAVIA TV close up of frame with screenshot of yellow and turquoise crystals
X90S/P Series BRAVIA TV close up of stand with screenshot of yellow and turquoise crystals
X90S/P Series BRAVIA TV front shot with screenshot of yellow and turquoise crystals
Award Winner
Logo of CES® Innovation Awards 2022 Best of Innovation
CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM
Logo of CES® Innovation Awards 2022 Honoree
CES® 2022 Innovation Awards, award to BRAVIA CORE
Discover our great BRAVIA TV deals at Sony Store Online

5 Year Sony Guarantee & Free Shipping Included

Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours. 

XR Picture
Close up of fruit including berries, pears and peaches
A wide colour spectrum for real-world shades and hues

Powered by our Cognitive Processor XR™, XR Triluminos Pro enables X90S/P to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.

Enjoy more depth with deep blacks and extra brightness

Our Cognitive Processor XR™ enhances pictures in the same way as your eyes focus for real life colour and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.  

Image showing effect of XR Contrast Booster on hot air balloon
Close up of the feathers in a bird showing effect of XR 4K Upscaling
Recreating lost texture, all your content upscaled to 4K

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. 

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyses motion across several frames to ensure action stays smooth, bright and clear.

Image of surfer showing blur-free detail in the wave

Discover picture technologies
 

XR Sound
Image of soundwaves from TV with Acoustic Multi-Audio™
Sound from the screen, matches pictures precisely

Our Acoustic Multi-Audio™ technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene. The sound positioning tweeters on this BRAVIA XR Full Array LED TV match sound precisely with what’s on screen for a truly immersive experience.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Living room scene showing woman on sofa watching TV and surround sound effect with XR Surround
Best with Sony audio

Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

Image of man in living room watching BRAVIA TV with 360 Spatial Sound
Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately). 

Voice Zoom™ 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity. 

Woman in busy street scene talking on mobile phone, showing how Voice Zoom 2 makes speech easier to hear

Discover sound technologies
 

Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Step up to even better viewing, optimised with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.

Discover new ways to enjoy TV with BRAVIA CAM

You're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting and optimises the picture and sound accordingly. There's also gesture controls and many other fun, new experiences waiting to be explored.

Enjoy video chat with friends and family on the big screen

Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.

Image of couple in living room waving at a friend during video chat
Smart TV Features
Watch what you love, control it with your voice

Your TV is now more helpful than ever. Use your voice remote to easily find your favourite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalised recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, and more. 

Close-up of woman with remote controlling TV using her voice
Image showing how all connected devices can be controlled using one smart remote
Control all your devices with one smart remote

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Discover smart technologies
 

Renew, recycle and reduce, designed for the environment 

Our BRAVIA XR TVs are not only designed for an immersive viewing experience but also with the environment in mind. We are committed to reducing the use of virgin plastic in the production and packaging of our TVs. The X90S/P Series uses up to 30% of sustainable material in its frame and our unique recyclable plastic SORPLAS™ with an industry-leading recycle rate of 89% for components.

Image of four plastic bottles and four compact discs on left side of image and an arrow pointing to a BRAVA TV with a screenshot of fish swimming in an ocean on right side of image
Logo of Assistive Technology
Assistive Technology on Google TV

Our TVs include visual, hearing and mobility accessible technology.

Specifications & Features

Enjoy a thrilling Google TV experience with beautiful colours and natural contrast on this 4K TV featuring our Full Array LED panel, powered by Cognitive Processor XR™.

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

Read more

ENVIRONMENTAL FEATURES IN THIS PRODUCT

  • Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes

  • Power Saving Mode helps save energy by adjusting the display brightness

  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed