X90J BRAVIA XR TV front shot

65inch TV design

X90J BRAVIA XR TV side shot

65inch TV design

X90J BRAVIA XR TV rear shot

65inch TV design

X90J BRAVIA XR TV frame detail

65inch TV design

X90J BRAVIA XR TV close up of stand

65inch TV design

X90J BRAVIA XR TV top shot

2 way position is available over 55 inch models

X90J BRAVIA XR TV top shot

2 way position is available over 55 inch models

X90J BRAVIA XR TV front shot with stand

2 way position is available over 55 inch models

X90J BRAVIA XR TV front shot with stand

50inch TV design

X90J BRAVIA XR TV angled shot

50inch TV design

X90J BRAVIA XR TV front shot

50inch TV design

  • X90J BRAVIA XR TV front shot
  • X90J BRAVIA XR TV side shot
  • X90J BRAVIA XR TV rear shot
  • X90J BRAVIA XR TV frame detail
  • X90J BRAVIA XR TV close up of stand
  • X90J BRAVIA XR TV top shot
  • X90J BRAVIA XR TV top shot
  • X90J BRAVIA XR TV front shot with stand
  • X90J BRAVIA XR TV front shot with stand
  • X90J BRAVIA XR TV angled shot
  • X90J BRAVIA XR TV front shot

BRAVIA XR X90J

Driven by human intelligence, defined by 4K contrast

See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR™.

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TELEVISIONS

X90J | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

X90J Series
Picture of X90J | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
Favourite
Available soon

126 cm (50")

XR-50X90J

Price unavailable

139 cm (55")

XR-55X90J

Price unavailable

164 cm (65")

XR-65X90J

Price unavailable

189 cm (75”)

XR-75X90J

Price unavailable

X90J | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Available soon
Picture of X90J | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

X90J | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Available soon

Be the first to hear about all the exciting technology behind the new BRAVIA TVs, plus all pre-order and instore announcements. 

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World’s first TV with cognitive intelligence

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

How it works
Precise 4K pictures, as perceived by the human eye

Enjoy pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra realistic pictures full of lifelike contrast.

See our XR Picture
Turn any sound into a truly immersive experience

Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.

See our XR Sound
Watch what you love, control it with your voice

Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, and more.

See our smart features
Bring the cinematic experience home, enjoy movies included with BRAVIA XR

5 Movies to redeem, 12 Months unlimited streaming.*

Take a look at BRAVIA CORE™

Terms & Conditions Apply. * Bloodshot only available to redeem.

Recycle. Renew. Reduce.

Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 30% of sustainable material is used in the frame of this TV and our unique recyclable plastic SORPLAS™ with an industry-leading recycle rate of 89% is used in its components.

See our eco features
XR Picture
Detail of flowers showing subtle shades and hues in the petals
A wide palette of naturally beautiful colours

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

Real life depth with deep blacks and intense brightness

Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.   

Images on screen showing extreme contrast and real life depth
Image of fox showing 4K clarity
Recreating lost texture, the intelligent way

Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

Image of surfer showing blur-free detail in the wave
Discover picture technologies
 
Learn more
XR Sound
Image of singer at a concert
Sound from the screen, perfectly matching action

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound follows action for a truly immersive experience.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Living room scene showing surround sound effect with XR Surround
Woman in busy street scene showing how Voice Zoom 2 makes speech easier to hear
Voice Zoom™ 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity. 

Discover sound technologies
 
Learn more
Smart TV Features
Living room scene showing how Google Assistant creates a smarter home
Easily control your smart home

Use your voice to control smart home devices throughout your home. Adjust lighting or control other connected devices.

Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

Image showing content cast from smartphone to TV
Image showing how all connected devices can be controlled using one smart remote
Control all your devices with one smart remote

All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.

Discover more smart features
 
Learn more
Design
Beautiful minimalist design that maximises entertainment

Our minimalist design maximises the screen and minimises the bezel so you stay focused on what’s important - the picture. It’s a TV designed for immersive sound too, whether positioned on a stand or mounted on a wall.

Actual look may differ depending on TV size.

Drag
Image showing 2-way stand
Flexible premium stand, designed for any TV positioning

A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.

Close-up image of Flush Surface design
Flush Surface for more immersive viewing

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.

Close-up image of Slim Blade Stand
Slim Blade Stand, luxurious look and feel

Our slimline stand has been designed to perfectly match the TV and harmonise with your room and décor.

Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

 See the technology
Enjoy studio quality entertainment, as the creator intended

With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits.

Assistive Technology logo
Assistive Technology on Google TV

Our TVs include visual, hearing and mobility accessible technology.

Learn about accessibility features

Be the first to hear about all the exciting technology behind the new BRAVIA TVs, plus all pre-order and instore announcements. 

Subscribe

Specifications & Features

Entertainment becomes so immersive when you pair the extreme contrast of a Full Array LED panel with our revolutionary Cognitive Processor XR™.
Full Specifications
Features

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