Just announced !
The new flagship full frame interchangeable lens camera α99 II
The long-awaited A-mount flagship model α99 II delivers high-precision AF, swift continuous shooting, and high resolution.
Visit our stand and see the camera first-hand.
Live Talks & Demonstrations
World-renowned photographers and filmmakers will be sharing their insights as well as their own personal and professional experiences of using Sony cameras and lenses.
Portraiture and Fashion Photographer
Felix is a photographer of great depth. He has given many workshops, had his photographs published in magazines and has many well-known customers. His trademark is his in-depth technical knowledge and his love for details.
Motifs and motivations - these are the two topics Jamari Lior is interested in, both combining perfectly her personal background. The young photographer holds a PdD in visual anthropology, having studied in Germany, the Netherlands and India.
Photographer and Photo Designer
Alexander Heinrichs works as a photographer and photo designer in his loft-studio in Aschaffenburg. Born in 1969, his passion for photography began over 30 years ago. Today his focus is professional portraiture, product and advertising photographs, but also photorealistic composing.
Philip Bloom left Sky News after 17 years working as a news cameraman, 10 years later he has built up a globally respected reputation within the industry. From filming on Lucasfilm’s “Red Tails” to shooting the BAFTA / Raindance winning documentary “How To Start A Revolution” through to the The Wonder List” for CNN and beyond.
Live Action Shows
There will be two special attractions to enjoy and to capture at the right moment
Sony World Photography Awards Gallery
View the winners chosen from more than 230,000 entrants of the Sony World Photography Awards, entered from over 180 countries. There will be dedicated galleries both inside and outside our booth throughout the event.
Sony at Photokina 2016
Hall 5.2, Koelnmesse
Dates & Opening Hours
Tuesday, 20 September to Sunday, 25 September 2016
Daily from 10:00 a.m. to 06:00 p.m.
1. Main Stage
2. Centre Stage
3. Movie Camera
4. α Interchangeable-lens Camera
5. α Interchangeable-lens Camera
6. Cyber-shot Digital Still Camera
7. Cyber-shot High-zoom Shooting
8. Action Cam
9. Motion Picture Camera
10. Portrait Shooting
11. 4D Focus Demo
12. High Sensitivity Demo
13. α Mount System
14. Innovative Technology
15. Telephoto & High-zoom Shooting (2nd Floor)
16. Photo Gallery (2nd Floor)
17. PlayMemories Camera Apps
18. Sony World Photography Awards Gallery