Wear Time, Your Way

Change up your look whenever you want with Sony's e-paper fashion watch

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Discover the latest design stories

Every day, new designs and collaborations give people even more freedom to express themselves through digital fashion. Take a look at some of this month's latest creations.

‘Infinite Time’ exhibition

FES Watch U

Our idea was simple: showcase the flexibility of the FES Watch U, it’s customisable display and its ability to be entirely unique to the wearer, by using papers from G.F Smith and a stunning design by London based artist Supermundane.

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ilovedust

ilovedust are a UK based design crüe, who partner with some of the best brands to create inspiring, innovative and award-winning work. Specialising in design concepts, illustration, brand identity, experiential design. Always hunting for the new. For ILD the action is the juice.

"Working with Sony on this project has been a fantastic opportunity to really push the boundaries of conventional watch design. Blurring the lines between illustration and the physicality of a watch, the end results are something we've greatly enjoyed bringing to life."

  • Supermundane
  • ilovedust

Let's get personal

With the Closet APP you can create your own design gallery.

For illustration purposes only. Some steps removed. 

This is me, this is who I am

See how people are switching the style of their FES watch to match their feelings and moods.

@fashionentertainments

Catch up on the latest press stories

dezeen logo
See dezeen
Gadgets & Wearables logo
See Gadgets & Wearables
Wareable logo
See Wareable
WatchPro logo
See WatchPro
Fashion Entertainments (FES) logo

Fashion Entertainments (FES)

Sony's digital fashion brand, connecting individuals with creators through technology. FES watch is the first step towards an exciting new world of high fashion, totally unique accessories.

Embracing change, evolving fashion

Watch the video to see how the FES watch is making fashion digital.

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FES WATCH U

Wear time, your way

Change up your look whenever you want to with the fashionable e-paper watch. Just one push of a button changes the design of the watch face and strap, so you can match your style.

See the FES Watch U