Official Video Text  Transcript

Description

BRAVIA XR logo.

Music plays.

 

Subtitle

Our brightest, widest ever OLED colors

 

Description

BRAVIA XR A95K in a sophisticated living room.

Two ways to use stand: “Back position style,” where display is at back of stand, and “Front position style” where the display is at front of stand.

 

Subtitle

A95K

 

Description

SONY XR chip image on black background, XR Picture and XR Sound logos.

 

Subtitle

Next generation picture and sound with Cognitive Intelligence

 

Description

The XR Picture logo remains, and XR Color, XR Contrast, XR Clarity, and XR Motion logos appear.

 

Logo

XR Color

 

Subtitle

Our widest spectrum of colors, beautiful for the human eye

 

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XR Triluminos Max

 

Description

Video of tulips.

A meter shows the number of colors with colorful voxels in a transparent box. As the color voxels increase, the image becomes more vivid.

 

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XR Contrast

 

Subtitle

Pure blacks and brighter colors with real-life depth

 

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XR OLED Contrast Pro

 

Description

Fireworks seen from above a city.

Blackness becomes clear, and night view and fireworks lights display clearly and vividly.

 

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XR Clarity

 

Subtitle

Recreating lost texture, all your content upscaled to 4K

 

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XR 4K Upscaling

 

Description

Video of a puma.

A white line traces the puma’s outline, and image is shown crisply.

 

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XR Motion

 

Subtitle

Intelligent motion processing for smooth, fast-moving action

 

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XR OLED Motion

 

Description

A surfer riding a wave. As the video’s frame rate is increased, the video is played smoothly without blur.

 

Description

SONY XR chip image on black background, XR Picture and XR Sound logos.

The XR Sound logo remains, and the XR Sound Position and XR Surround logos appear.

 

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XR Sound Position

 

Subtitle

Screen is the speaker, powerful sound matches picture

 

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Acoustic Surface Audio+

 

Description

Video of violin performance.

Sound emitted from violin strings jumps out of screen.

 

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XR Surround

 

Subtitle

All your entertainment upscaled to 3D surround sound

 

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3D Surround Upscaling

 

Description

Man sits on sofa, watching TV.

Sound of violin performance jumps out from left and right to reach the man.

A white hemispherical space engulfs the man.

 

Subtitle

The optimal viewing experience, wherever you are

 

 

Description

Ambient Optimization PRO logo under the subtitle.

 

Disclaimer

This feature will be available via a future firmware update.

 

Subtitle

Discover new ways to enjoy TV with BRAVIA CAM

 

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BRAVIA CAM / CES Award 2022

 

Description

BRAVIA CAM shaped like a black cuboid is attached at upper center of TV.

 

Subtitle

Every picture, optimized to your position and room

 

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Ambient Optimization PRO

 

Description

Man sitting on sofa, watching TV.

Yellow liquid and bubbles.

There is a brightness adjustment bar. When man's sitting position changes, the brightness changes accordingly. When close to the TV, brightness lowers, becoming darker to avoid being too bright.

 

Subtitle

The ideal sound experience from anywhere

 

Description

Rock band playing.

Sound jumps from screen toward man sitting on sofa.

There is an L and R adjustment bar. When man moves from left to right, adjustment bar moves from L to R, and sound emits toward his position.

 

Subtitle

Hear voices clearly, no matter where you are

 

Description

A couple talking in movie theater.

When a man watching TV is near the TV, volume is reduced, and sound emits as a small circle. When far away, volume increases, and sound emits as a large circle to reach him.

 

Subtitle

Entertainment you love. With a little help from Google.

 

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Google TV

 

Description

Google TV menu is displayed.

 

Subtitle

Watch what you love, control it with your voice.

 

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OK Google

 

Description

When a man turns to TV and says, “OK Google, search for Yoga videos,”

the screen switches from soccer match to yoga.

Saying “OK Google, dim the lights” dims the room lights.

 

Disclaimer

Sequences shortened and simulated.

 

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BRAVIA XR

 

Subtitle

A95K

 

Description

Beautiful display of BRAVIA XR A95K.

 

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CES Award 2022

 

Description

Google TV animated logo.

 

Disclaimer

Google TV is the name of this device's software experience and a trademark of Google LLC. / Google, YouTube and YouTube Music are trademarks of Google LLC. / Google Assistant is not available in certain languages and countries.

 

Disclaimer

The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

 

Description

Movie ends with Sony’s logo.