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X90L / X91BL | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

X90L Series

NEW
X90L Series
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
98inch TV design
98inch TV design
98inch TV design

Vibrant contrast.
Vivid colours.

Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see.

Starting at (incl. VAT)
  • XR-55X90L

    139 cm (55")
    (incl. VAT)
    NEW
  • XR-65X90L

    164 cm (65")
    (incl. VAT)
    NEW
  • XR-75X90L

    189 cm (75")
    (incl. VAT)
    NEW
  • XR-85X90L

    215 cm (85")
    (incl. VAT)
    NEW
  • XR-98X90L

    248 cm (98")
    (incl. VAT)
    NEW


  • CES® 2022 Innovation Awards, award to BRAVIA CORE0

Amazing brightness. Piercing contrast.

Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.

Detail of TV screen showing mountains and a sunset with Sony XR logo in foreground

Intense contrast,
feel the depth

Cognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.

Detail of corner of TV showing white dots and fairground ferris wheel

Sound harmonised. Pictures synchronised. 

Whatever you’re watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.

BRAVIA TV screen showing conductor and orchestra with sound waves radiating out in concentric rings from the centre of the screen

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.01
BRAVIA TV with screenshot of God of War: Ragnarok showing a boat on a river and bridge in background with PS5™ console, controller and PS5™ logo to the right of the TV

Designed slim. Machined in metal.

Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.0
Corner of TV showing gold crystals on screen

See what makes this TV special

DIMENSIONS

COMPONENTS