Sony, sustainability and the environment

At Sony we are constantly rethinking and redesigning in order to create innovative digital entertainment products.

And we are also constantly rethinking and re-evaluating our products, processes and our potential impact on the planet.

We know there’s no one single solution to reducing environmental impact, so we’ve made sure we apply
"eco-thinking" throughout our business; from sourcing raw materials to delivering products to our customers.

There’s also nothing new about many of these initiatives, as environmental responsibility has been part of the Sony ethos for years, with words like solar power, energy efficiency and renewable resources becoming as much part of the Sony vocabulary as BRAVIA, Walkman and Cyber-shot.

Over the years we’ve seen some really positive results so we thought we’d share our approaches and some of our stories.

• "On average, 10% of all Sony products started life as something else."
  Read our Product stories
• "We’ve perfected a technique to turn vegetables into plastics."
  Read our Process stories
• "87% of our global factory waste is recycled or reused."
  Read our Planet stories

Video

Sir Howard Stringer, CEO and Chairman of the Sony Corporation, Fujio Nishida, President of Sony Europe and Oliver Rapf, Head of Business Engagement for Climate Change at WWF share examples of how Sony’s using its businesses, technologies, and the talents of its employees to reduce its environmental impact.

Want to know more?

Sony has published its Corporate Social Responsibility targets and activities in its 2007 CSR report.

Read report