Perfect colour, perfect vision

Launched in Japan last year, the OLED lets you experience vivid colour like never before.

Blacks appear blacker and whites whiter than white. TV comes alive as our unique Super Top Emission technology packaged in this neat little set delivers breathtaking brightness and intense colour across a wider range than ever before.

And it’s not just flawless colour you’re seeing. Our OLED might be small in stature, but it packs a punch when it comes to picture clarity.

Cleaner, crisper images flow across the screen with no blurring, even if you’re watching the latest action packed Hollywood blockbuster. How? OLED pixel technology emits light directly for instant on-screen action.

Nice little number

At a slender 3mm thick, you might wonder how this super-skinny model makes such an impact.

It’s simple. Instead of conventional LCD technology, OLED is self-luminous. That means no backlighting and no filters, just a special layer that emits light when an electrical current passes through it.

This elegant little number not only looks stunning, it also gives you more flexibility over where you put it in your home. There’s no loss in viewing quality from any angle so you can relax, sit back and enjoy your favourite movie in whatever position you please.

Go organic!

The OLED TV also scores high when it comes to going green and reducing your carbon footprint.

As the name suggests, ‘organic light emitting diodes’ are made with organic materials. But it doesn’t stop there.

Because there’s no need for a backlight, there’s also less material involved in making the OLED too.

And the cutting-edge technology used to build it means power is only consumed when it’s in use, cutting down on your energy bills in style.

So, an ultra-sleek, very cool piece of kit that delivers a viewing experience that’ll blow your mind. And it’s a friend of the earth.

Find out more about the XEL-1 OLED TV