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KDL-40ZX1

Now 3-year guarantee with BRAVIA LCV TV

When you buy a BRAVIA LCD TV you get more than just a TV. You get the promise of a unique 3-year guarantee, which says a lot about our products, and our belief in their reliability, quality and longevity.

Enjoy bigger, better HD pictures

Enjoy the finest High Definition pictures on your HDTV

The Photo TV HD output on our two newest Cyber-shot T Series cameras lets you experience your pictures in breathtaking High Definition.

Confused about HD?

Read our no-nonsense guide to HD logos and what they mean

Finding your way through the High Definition maze needn’t be hard work. We’ve put together a guide of all the different terms and what they mean, so choosing the right HD TV for you is simple.

The Energy Savings Trust

Sony televisions are registered with The Energy Savings Trust.

All your home movies straight to DVD

Transfer videos from your camcorder onto DVD at the touch of a button

DVDirect makes it beautifully simple to burn your precious video clips straight onto DVD. There’s no need for a computer, PC skills or special software.