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DSLR-A350 Previous model

Welcome to α Centres of Excellence

α Centres of Excellence

Welcome to α Centres of Excellence, an innovative in-store concept which will enable you to meet your DSLR requirements whether you are a professional, enthusiast or amateur, looking to expand and get the most from your digital imaging.

Enjoy bigger, better HD pictures

Enjoy the finest High Definition pictures on your HDTV

The Photo TV HD output on our two newest Cyber-shot T Series cameras lets you experience your pictures in breathtaking High Definition.

Perfect detail with Carl Zeiss lenses

Find out how great images start with lenses by Carl Zeiss

Carl Zeiss: superb lens to bring beautiful images to life.

Enhanced Face Detection

Beautiful faces made easy with Cyber-shot™

Adjusts settings for correctly exposed portrait and group shots.

Intelligent Scene Recognition

Amazing images made easy when other cameras struggle.

A helping hand in tricky shooting conditions.

The Cyber-shot™ W170: amazing images

Packed with smart features like Smile Shutter, Enhanced Face Detection and Intelligent Scene Recognition, the new Cyber-shot W170 helps you capture every amazing moment with less fuss. Beautifully styled and easy to carry, it’s available in a choice of eye-catching colours. Show you’re serious about great looks and incredible images with the new Cyber-shot™ W170.

New super-slim digital cameras

Our newest additions to the Cyber-shot™ T Series boast slim, chic looks you’ll fall in love with

Introducing the super-slim new Cyber-shot™ T77 and T700 digital cameras. They’re beautifully designed with a dazzling choice of high-fashion colours to get you noticed. What’s more, they’re packed with smart features like Smile Shutter, Optical SteadyShot and super-size touchscreens for great-looking pictures with less fuss.

The camera that thinks it’s a camcorder

Introducing the slim, beautiful T500. It’s the first ever Cyber-shot™ camera that shoots HD movie clips as well as sparkling, detail packed stills

Now you’re spoiled for choice with the camera that doubles as a handy HD camcorder. The new T500 digital camera captures your favourite moments as sumptuous stills or HD movies. Photos and video clips look great on the super-size touchscreen LCD, or you can enjoy slideshows on your BRAVIA television. You can even upload precious memories for sharing with friends on the web.

Picture Motion Browser

Have more fun sorting, sharing and uploading your photos and video clips

Picture Motion Browser is an easy-to-use PC package that sorts all your pictures and videos for easy browsing. You can find your favourite images in moments, email them or share them online with a few mouse clicks. There’s no better way to keep track of all those memories captured with your Sony digital camera or camcorder.

Cyber-shot™ technologies explained

Discover for yourself what makes Cyber-shot™ unique

There’s so much more to Cyber-shot™ than beautiful looks. Inside you’ll find a wealth of Sony technology that makes it easier to shoot, share and enjoy great images.

Read on and find out how Cyber-shot™ digital camera helps you take better pictures with less fuss. Want to know even more? Follow the links below for an in-depth explanation of each technology.