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DSC-H50 Previous model

Stuff magazine review

Stuff magazine reviews DSC-H50 & DSC-W300 (opens in a pdf file).

Intelligent Scene Recognition

Amazing images made easy when other cameras struggle.

A helping hand in tricky shooting conditions.

The Cyber-shot™ HX1

The world’s first digital camera with Sweep Panorama. *As of Mar.09, Sony surveys

The world’s first digital camera with Sweep Panorama*. It’s easier than ever to capture fabulous images with the feature-packed Cyber-shot™ HX1 digital camera by Sony.

*As of Mar.09, Sony survey

Perfect detail with Carl Zeiss lenses

Find out how great images start with lenses by Carl Zeiss

Carl Zeiss: superb lens to bring beautiful images to life.

Picture Motion Browser

Have more fun sorting, sharing and uploading your photos and video clips

Picture Motion Browser is an easy-to-use PC package that sorts all your pictures and videos for easy browsing. You can find your favourite images in moments, email them or share them online with a few mouse clicks. There’s no better way to keep track of all those memories captured with your Sony digital camera or camcorder.

Cyber-shot™ technologies explained

Discover for yourself what makes Cyber-shot™ unique

There’s so much more to Cyber-shot™ than beautiful looks. Inside you’ll find a wealth of Sony technology that makes it easier to shoot, share and enjoy great images.

Read on and find out how Cyber-shot™ digital camera helps you take better pictures with less fuss. Want to know even more? Follow the links below for an in-depth explanation of each technology.

New Cyber-shot™ cameras

Slim looks, amazing images: have more fun with new Cyber-shot™ cameras

This year’s range of stylish, colourful cameras from Sony makes it easy to capture those unforgettable memories.

Welcome to α Centres of Excellence

α Centres of Excellence

Welcome to α Centres of Excellence, an innovative in-store concept which will enable you to meet your DSLR requirements whether you are a professional, enthusiast or amateur, looking to expand and get the most from your digital imaging.

Enjoy bigger, better HD pictures

Enjoy the finest High Definition pictures on your HDTV

The Photo TV HD output on our two newest Cyber-shot T Series cameras lets you experience your pictures in breathtaking High Definition.