Product story

Discover our new digital cameras

Even more great Cyber-shot cameras to choose from

Our beautifully styled new digital cameras feature advanced Sony technology to help you shoot, share and enjoy your memories. Find out here which model is the perfect match for your lifestyle and shooting needs.

Amazing pictures everyone can enjoy

The all new Cyber-shot models

Choose the camera that’s right for you

Whether you’re brand new to digital photography or looking for a camera that gives you more, Cyber-shot cameras put amazing pictures within your reach.

Our growing digital camera range looks better than ever, with up-to-the minute styling and a choice of colour options to suit your lifestyle.

Just as importantly, all new models come packed with loads of easy-to-use Sony technology for unforgettable pictures every time.

W Series, T Series, H Series or S Series? Read on and discover which one is right for you.

Cyber-shot DSC-W170

Cyber-shot DSC-T77

W Series: Compact and powerful

You’ll be seduced by the sleek, compact look of this season’s Cyber-shot W Series

Now there are six easy-to-use models to choose from, all featuring Face Detection for clearer portraits and Smile Shutter that waits until the subject smiles before firing the shutter.

High sensitivity is teamed with Super SteadyShot for clearer handheld pictures when you’re shooting indoors or in low light without flash.

New for 2008, Intelligent Scene Recognition takes the guesswork out of choosing the right settings in a range of situations, from portraits to twilight scenes.

When only the best will do, the incredible W300 features a tough titanium coated case and 13.6 effective megapixel resolution for detail-packed enlargements.

T Series: Sleek and stylish

The Cyber-shot™ T Series sets new standards for audacious styling and gorgeous colour finishes that really stand out from the crowd.

What’s more, there’s a powerhouse of advanced Sony technology inside to help you shoot, share and enjoy the highest quality images in High Definition.

Just 15mm thin, the 10.1 megapixel Cyber-shot™ T77 is beautifully simple to use thanks to its 3-inch wide LCD touchscreen. You’ll enjoy smart features like Smile Shutter, Face Detection, Intelligent Scene Recognition and new Anti-blink technology.

The slim, chic T700 can store an incredible 40 000 images and automatically sorts all your pictures for easy browsing. Enjoy your memories on the photo-realistic 3.5-inch touchscreen or upload favourite images to the web in moments.

Cyber-shot DSC-H50

Cyber-shot DSC-S series

H Series: High zoom

Get closer to the action with two compact new high zoom Cyber-shot H Series. Both combine superlative imaging quality with advanced manual features for precise creative control over your images.

The responsive H10 pulls in distant subjects with its powerful Carl Zeiss 10x optical zoom lens. The H50 gets closer still with a 15x zoom range for flawless close-ups.

The big, tilting 3-inch Clear Photo LCD Plus screen on the H50 makes it easy to compose and view shots from any angle.

Enhanced Face Detection means better-looking people pictures. There’s also a new Advanced Sports Shooting Mode to freeze fast-moving subjects.

S Series: Simply special

If you’ve never picked up a digital camera before, the Cyber-shot S Series offer superb value plus premium features like Face Detection to help you take better pictures of friends and family.

Alongside an impressive resolution of 7.2 effective megapixels, the S730 features a slim, light new design that’s even easier to slip into a pocket or bag: just the thing when you’re out and about.